Thums Up secured second place, followed closely by Coca-Cola

e4m Staff Mar 19, 2026 11:12 AM

Several brands tapped into the tournament’s cultural momentum through influencer collaborations and fan-led storytelling, with names such as BookMyShow, Swiggy, Blinkit, Asian Paints among others

Shalinee Mishra Mar 13, 2026 8:45 AM

The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament

e4m Staff Feb 3, 2026 2:57 PM