Fay Denis du Peage, Senior Vice President, Media APAC at Monks, says retail media and LLMs represent the next major opportunities, with Monks focused on helping brands operate in real time

Simran Sabherwal Jul 17, 2026 1:24 PM

This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands

e4m Staff Jul 6, 2026 11:57 AM

According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%

Anuja Jain Jul 6, 2026 9:09 AM

Before joining IFFCO-TOKIO, Singh held several senior leadership positions at Bajaj General Insurance

e4m Staff Jul 3, 2026 2:45 PM

Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on

Arpit Srivastava Jul 2, 2026 3:27 PM

Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms

e4m Staff Jun 10, 2026 9:58 PM

For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers

Shantanu David Jun 10, 2026 9:10 AM

Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations

Ganapathy Viswanathan Jun 6, 2026 11:55 AM

Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season

Kanchan Srivastava Jun 1, 2026 9:12 AM

Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies

e4m Staff May 26, 2026 2:51 PM

Thums Up secured second place, followed closely by Coca-Cola

e4m Staff Mar 19, 2026 11:12 AM

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author of PR MASTERING THE MESSAGE, writes on cricket and brand visibility

Ganapathy Viswanathan Nov 28, 2025 11:10 AM

The PR agency will overlook RichFeel’s media and brand enhancement duties by developing effective communication strategies to increase their public engagement

exchange4media Staff May 5, 2021 4:31 PM