brand-visibility
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how every major tyre brand has developed its own strategy and chosen its own route into cricket
Ganapathy Viswanathan Aug 20, 2026 7:35 AM
As part of the mandate, McCann India will support integrated communications across mainline, social media, e-commerce, influencers and activations
e4m Staff Aug 11, 2026 1:12 PM
Catch Salt & Spices' 3-season partnership with India's #1 non-fiction show shows how contextual brand integrations can translate into stronger recall, deeper engagement & measurable business outcomes
NATIVE CONTENT Aug 10, 2026 3:31 PM
The mandate also includes PR for its leading brands Mansion House and Imperial Blue
e4m Staff Aug 5, 2026 11:20 AM
Prior to this, Ghate was Senior Field Marketing Manager at Datamatics
e4m Desk Jul 25, 2026 11:23 AM
Fay Denis du Peage, Senior Vice President, Media APAC at Monks, says retail media and LLMs represent the next major opportunities, with Monks focused on helping brands operate in real time
Simran Sabherwal Jul 17, 2026 1:24 PM
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Before joining IFFCO-TOKIO, Singh held several senior leadership positions at Bajaj General Insurance
Guest Column: Arpit Srivastava, Associate Director, Xiaomi India, decodes how awareness leads to consideration, consideration led to a click, and so on
Arpit Srivastava Jul 2, 2026 3:27 PM
Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms
e4m Staff Jun 10, 2026 9:58 PM
For decades, advertising targeted people as decision-makers. With AI agents entering the purchase journey, marketers may now need to influence systems as much as consumers
Shantanu David Jun 10, 2026 9:10 AM
Guest Column: Communication Consultant Ganapathy Viswanathan writes how the Air India building at Mumbai’s Nariman Point has been for generations a reference point in everyday conversations
Ganapathy Viswanathan Jun 6, 2026 11:55 AM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
Erum Kidwai has been leading the company’s integrated marketing, brand, communications, and customer engagement strategies
e4m Staff May 26, 2026 2:51 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author of PR MASTERING THE MESSAGE, writes on cricket and brand visibility
Ganapathy Viswanathan Nov 28, 2025 11:10 AM
The PR agency will overlook RichFeel’s media and brand enhancement duties by developing effective communication strategies to increase their public engagement
exchange4media Staff May 5, 2021 4:31 PM