SIMCA Advertising bags advertising rights at Shirdi Airport
The allotment covers advertising space on the external part of the terminal at Shirdi Airport
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Published: Oct 15, 2026 4:19 PM | 1 min read
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- SIMCA Advertising Limited has obtained advertising rights for the external terminal space at Shirdi Airport from Maharashtra Airport Development Company Limited.
- The company views this acquisition as a significant step into the airport advertising sector, aiming to connect brands with diverse audiences in high-traffic locations.
- Chairman Fahim Batliwala emphasized the importance of this move in enhancing their out-of-home (OOH) and digital out-of-home (DOOH) growth strategy.
- The company plans to leverage its extensive experience in outdoor advertising to expand its media infrastructure across India's growing airport and transit sectors.
SIMCA Advertising Limited has secured advertising rights at Shirdi Airport.
The allotment covers advertising space on the external part of the terminal at Shirdi Airport.
Commenting on the development, Fahim Batliwala, Chairman, Managing Director and Promoter, SIMCA Advertising Limited, said, “We are delighted to secure advertising rights at Shirdi Airport from Maharashtra Airport Development Company Limited. This marks an important milestone as we enter the airport advertising segment and expand into premium, high-footfall transit locations. Airports offer significant opportunities for brands to connect with diverse audiences through impactful advertising. This expansion into high-value airport media infrastructure, strengthens our OOH and DOOH growth strategy.
Our focus is on building a diversified media infrastructure platform by combining our five-decade legacy in outdoor advertising with our growing DOOH capabilities. This opportunity strengthens our portfolio and provides a foundation to explore similar opportunities across India’s expanding airport and transit infrastructure. With strong business momentum since our listing, we remain committed to expanding our media network, strengthening technology-led solutions and creating long-term value.”
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