Own the spotlight this festive season with the 'Cricket Live' show

Brands like Jindal Panther and Amul have achieved 5X+ ROI through Cricket Live as Title and Co-Powered by Sponsors during major cricket events

NATIVE CONTENT
Published: Oct 3, 2024 3:00 PM | 3 min read | Advertorial

With the ICC Women’s T20 World Cup starting on 3^rd October, brands looking to engage with young and passionate viewers look no further. As the Indian Women’s team looks to lay its hands on the coveted T20 World Cup trophy, brands have an unmissable opportunity with Star Sports on Cricket Live – The high impact pre and post-match live show on TV. Home to some of the biggest cricket legends and experts, Cricket Live reaches 80% of live match cricket viewers on TV, delivering massive scale for brands leveraging the platform. The previous edition of the ICC Women’s T20 World Cup in 2023 reached a record-breaking 107 million viewers on TV. With cricket viewership on TV on a high in 2024, the upcoming edition could set new benchmarks for women’s cricket viewership in India. This ICC Women’s T20 World Cup, Cricket Live will be aired across all matches through the course of the tournament, ensuring high visibility for brands associating with the show.

Cricket Live offers multiple opportunities for brands to drive large-scale impact, delivering exceptional visibility for brands throughout the Star Sports Network. The show enables brands to associate through Title Sponsorship and Powered-By Sponsorship.

Title Sponsorship: A highly coveted association, title sponsorship on Cricket Live has consistently delivered for brands across major cricket events on television. A title sponsor on the show is entitled to logo presence on the integrated logo unit, co-branded promos, match graphics, verbal mentions from anchors and more. Brands like Jindal Panther Steel, Kent RO and Amul have successfully partnered with Star Sports as Title Sponsor for Cricket Live, powering their growth stories through the associations.

Co-Powered By Sponsorship: Brands associating with Cricket Live as Co-Powered By Sponsor are entitled to high visibility assets that ensure the brand’s ownership of the No.1 Cricket Show, delivering massive exposure across all matches. These include logo presence in the show’s integrated logo unit (ILU), verbal mentions from anchors, branded features, break bumpers and more.

Spectrum of Impact:

A Tyre brand that associated with Cricket Live as a Co-Powered By Sponsor during the ICC Men’s T20 World Cup achieved the highest awareness and effective reach in the Two-Wheeler Tyre category, almost 30% over its competitor which had consistently been present across cricket events on TV. The association resulted in high ROI delivery for the brand, achieving 6.3X returns on its investments through the Co-Powered By Sponsorship on Cricket Live.
An FMCG brand that associated with Cricket Live as a Co-Powered By Sponsor during the ICC Men’s ODI World Cup in 2023 witnessed almost 2X uplift in google searches across multiple product categories. Additionally, the brand garnered an ROI of 5X through its partnership with Cricket Live, delivering massive value for the brand during the festive season.

Brands across categories have leveraged the ‘Cricket Live’ show on Star Sports to power their growth story over the years. The list includes the likes of Jindal Panther, PhonePe, Dream11, Amul, Blackberrys, L’Oreal, UltraTech Cement, Kent Healthcare Products, Mondelez India among others.

As the World Cup fever returns with the Women in Blue taking on the world at the ICC Women’s T20 World Cup, brands can maximize their impact this festive season by being a part of the most watched show on TV.

(This is advertorial content curated by partner team.)