ICC Men’s Champions Trophy: Ultimate destination to reach truly affluent on TV & digital

Major cricket tournaments on the JioStar Network have reached 77 Mn HD households, 40+ Mn CTV households and 100 Mn premium viewers on handheld devices

NATIVE CONTENT
Published: Feb 6, 2025 5:01 PM | 3 min read | Advertorial

An Unmatched Scale for Advertisers

The ICC Men’s Champions Trophy 2025, featuring the world’s top eight teams, is set to be one of cricket’s most thrilling tournaments. Broadcast on Star Sports and Disney+ Hotstar, the tournament serves as the single largest aggregator of high-value consumers across platforms and devices. Cricket’s reach in India spans across platforms like Linear TV, Connected TV (CTV), and mobile devices, making its influence vast and impactful. In this ICC Men’s Champions Trophy, brands targeting affluent viewers can take a moonshot on TV and Digital.

Recent major cricket events on the JioStar Network have amassed record-breaking reach across screens—77 Mn HD households, 40+ million CTV households, and another 100 Mn+ premium viewers on handheld devices. This audience segment aligns strongly with premium product and service categories. As also highlighted in industry studies, these consumers have a higher propensity to invest in luxury products, making them an attractive group for brands looking to drive impact across digital and TV platforms.

Cricket Advertising: Proven Business Impact for Brands

Cricket has consistently proven to be a powerful driver of brand success, and the ICC Men’s Champions Trophy 2025 is set to boost these results even further. Previous cricket mega events have demonstrated the unmatched impact of associating with the sport.

A renowned travel booking app that advertised during the ICC Cricket World Cup across HD, CTV, and mobile devices saw a 70% surge in app downloads.
A private bank leveraging HD and CTV reported a 54% increase in app downloads, a 37% boost in brand awareness, and an impressive 112% rise in consumer consideration.
An international real estate brand also achieved outstanding results, including a 2x spike in web traffic and a 3x growth in search interest, through HD and CTV campaigns.

These numbers reinforce that premium cricket audiences aren’t just engaged but take action, making them an invaluable target for brands.

“The ICC Men’s Champions Trophy 2025 offers brands an unparalleled opportunity to connect with India’s most premium audiences across HD TV, CTV, and digital. With Star Sports and Disney+ Hotstar providing seamless reach and advanced targeting, advertisers can engage high-value consumers who actively invest in premium products and services. As cricket continues to be a cornerstone of audience engagement, this tournament offers a powerful platform for brands to achieve measurable success.” said Ishan Chatterjee, Head of Business, Sports Revenue, SMB & Creator, JioStar.

With high-stakes action, primetime scheduling, favorable weather conditions and peaking interest levels, the tournament will be a delight for both fans and brands alike. As one of the most anticipated cricketing events of the year, it offers an unparalleled opportunity for brands to connect with India’s affluent audience segments.

For brands aiming to build awareness, drive engagement, and achieve measurable results, the ICC Men’s Champions Trophy 2025 is the ultimate platform. With Star Sports and Disney+ Hotstar ensuring seamless reach across devices, this is the perfect stage to captivate affluent audiences and make every impression count.

(This is advertorial content curated by partner team.)