Starring You & Your Child: Lupin Aptivate Star Contest turns real moments into reel magic

With the Aptivate Star Contest, Lupin has invited moms to step into the limelight and co-star in a personalised video ad, tailor-made using their own photo submissions

NATIVE CONTENT
Published: Aug 4, 2025 1:50 PM | 2 min read | Advertorial

Imagine starring in an advertisement alongside your child, celebrating your everyday bond in a cinematic, unforgettable way. Lupin Aptivate, the trusted Ayurvedic appetite stimulant for children, is turning this dream into reality for moms across India with its latest digital initiative — the Aptivate Star Contest. In this one-of-a-kind campaign, mothers and their children don’t just support a brand — they become the face of it.

For years, Lupin Aptivate has been a household name for parents seeking natural, effective ways to improve their child’s appetite. Rooted in Ayurveda and backed by science, the brand has built credibility among Indian moms who want the best for their growing children. At the heart of this campaign lies a simple but powerful message: to honour the everyday heroes — mothers — who nurture, care, and ensure their children grow up healthy.

With the Aptivate Star Contest, Lupin invites these moms to step into the limelight and co-star in a personalised video ad, tailor-made using their own photo submissions. Moms simply upload a photo with their child, and in return, receive a customised advertisement that feels straight out of a TV commercial. From there, it’s ready to be shared across social media — with family, friends, and fellow moms — turning an everyday moment into a big-screen-worthy celebration.

Click on the link below to participate:

https://aptivate.in/starkids/#

To make the experience even more rewarding, select participants will win exclusive Amazon vouchers, and the top entries may find themselves featured in a special video on Aptivate’s official YouTube channel.

Digital creators and mom influencers have already begun to share their excitement, showcasing their personalised videos and encouraging others to join in.

In a cluttered digital world, Lupin Aptivate has carved out a campaign that’s personal, purposeful, and real. It not only reinforces the brand’s credibility among mothers but also builds emotional engagement by turning them into ambassadors in the most endearing way possible. The campaign seamlessly blends emotion, technology, and interactivity — turning customers into brand custodians, and families into stars.