broadcast-audience-research-council
Star Plus continues to lead urban market; Zee Anmol too retains leadership position in rural
exchange4media Staff 13-December-2018
While some states have locked their choices in the EVMs, & some will vote for their next government on December 7, news channels line up special shows ahead of polls & general elections next year
exchange4media Staff 05-December-2018
Aggrieved English news broadcasters run announcements on their respective channels informing viewers of their decision to pull out of BARC
exchange4media Staff 20-May-2017
Earlier yesterday, BARC released the ratings data for Republic TV despite objections from NBA
exchange4media Staff 19-May-2017
In a surprising development, CNBC TV18 has toppled Times Now from the position of the most watched English news channel in the country
The broadcast industry has high expectations from BARC on delivering transparent & reliable ratings system, and is ready to wait for its commencement, even as it exceeds the October deadline date
Prior to joining BARC, Ramgarhia was Chief Commercial Officer at ZEEL. In his new role, Ramgarhia will report into Partho Dasgupta, CEO of BARC INDIA
exchange4media Staff 05-August-2014
With processes of deployment getting in place, the agency seems affirmatively positive. However, the funding aspect of the agency, according to sources, still needs to be put in place
Prime Focus Technologies will check the actual telecast of each channel and help automatically generate play-out monitoring reports on a daily basis
exchange4media Staff 04-June-2014
The workshop, held countrywide for broadcast engineers from March 18 to 21, was conducted by technical experts from BARC's technical partners
exchange4media Staff 25-March-2014
It is learnt that debt funding through broadcasters and some major advertisers is currently underway for the present phase. As per sources, there will be no equity funding involved at any stage of the process
Broadcasters expect BARC to perform on several parameters such as a robust sample size, transparency, responsiveness, consistency and security
The Delhi HC judge hearing the writ petition filed by Kantar Media in the TV ratings guidelines case has deferred a stay order in the case. Meanwhile, NBA has also been made a respondent in the case
Punit Goenka, Chairman, BARC states that the BARC model will be low cost & high value, while he terms the TAM model as inefficient system and not robust enough
Abhinav Trivedi 21-January-2014
Industry experts feel that the strict guidelines could lead to a situation when there will be no measurement system for almost eight months, that is, from Feb 16 to Sept 30, 2014
Under the arrangement, Mediametrie will provide technological know-how & licenses to BARC to use their TV metering system & also help BARC procure its own metering hardware
exchange4media Staff 21-January-2014
With Government guidelines allowing only 10% stake from outside companies, will Nielsen & Kantar, the parent companies of TAM Media, divest their stakes in the ratings agency?
Broadcasters updated the Ministry about the pilot run of BARC and work phases till date. The issue regarding pricing of the upcoming channels was also taken up at the meeting held on Jan 16
The MD of ITV Network shares that the group will be coming out with four more channels over the next two quarters, however, there are no further plans to enter the print space
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