kids tv?blur=25

Industry leaders weigh in on whether the findings of the BARC TV Universe Estimates 2020 on the kids genre is a positive sign for the category

Sonam Saini Apr 22, 2021 9:07 AM


As per the BARC data for Week 42, there has been a drop in total weekly insertions by both top advertisers and brands

exchange4media Staff Oct 30, 2020 7:56 AM


In the urban market, Star Plus and Sony Sab bagged second and third spots respectively on BARC India’s Week 3 ranking

exchange4media Staff Jan 31, 2020 8:37 AM


Hindi news channels attained all time high with 62 crore impressions on May 23

exchange4media Staff May 30, 2019 6:54 PM


BARC India finally starts publishing weekly ratings on its website after refraining from doing so for several weeks post TRAI's NTO rollout

exchange4media Staff Apr 8, 2019 3:42 PM


Star Plus continues to lead urban market; Zee Anmol too retains leadership position in rural

exchange4media Staff Dec 13, 2018 2:56 PM


While some states have locked their choices in the EVMs, & some will vote for their next government on December 7, news channels line up special shows ahead of polls & general elections next year

exchange4media Staff Dec 5, 2018 8:59 AM

Channels take BARC battle public?blur=25

Aggrieved English news broadcasters run announcements on their respective channels informing viewers of their decision to pull out of BARC

exchange4media Staff May 20, 2017 8:29 AM

NBA accuses BARC of releasing corrupt, inflated data ?blur=25

Earlier yesterday, BARC released the ratings data for Republic TV despite objections from NBA

exchange4media Staff May 19, 2017 7:41 AM

CNBC TV18, Times Now slug it out as BARC updates universe?blur=25

In a surprising development, CNBC TV18 has toppled Times Now from the position of the most watched English news channel in the country

Saif Ahmad Khan Apr 19, 2017 8:30 AM

A little delay doesn't matter as long as BARC delivers, say broadcasters?blur=25

The broadcast industry has high expectations from BARC on delivering transparent & reliable ratings system, and is ready to wait for its commencement, even as it exceeds the October deadline date

Abid Hasan Aug 8, 2014 10:18 AM

ZEEL's Romil Ramgarhia joins BARC as Chief Business Officer?blur=25

Prior to joining BARC, Ramgarhia was Chief Commercial Officer at ZEEL. In his new role, Ramgarhia will report into Partho Dasgupta, CEO of BARC INDIA

exchange4media Staff Aug 5, 2014 8:00 AM

BARC optimistic about future and timely commencement?blur=25

With processes of deployment getting in place, the agency seems affirmatively positive. However, the funding aspect of the agency, according to sources, still needs to be put in place

Abhinav Trivedi Jun 12, 2014 8:37 AM

Prime Focus Technologies to offer play-out monitoring service to BARC?blur=25

Prime Focus Technologies will check the actual telecast of each channel and help automatically generate play-out monitoring reports on a daily basis

exchange4media Staff Jun 4, 2014 7:48 AM

BARC conducts workshops for broadcasters on Watermark Technology?blur=25

The workshop, held countrywide for broadcast engineers from March 18 to 21, was conducted by technical experts from BARC's technical partners

exchange4media Staff Mar 25, 2014 7:49 AM

BARC: Debt funding without equity in process?blur=25

It is learnt that debt funding through broadcasters and some major advertisers is currently underway for the present phase. As per sources, there will be no equity funding involved at any stage of the process

Abhinav Trivedi Mar 6, 2014 8:28 AM

Expectations high from BARC, but will it deliver??blur=25

Broadcasters expect BARC to perform on several parameters such as a robust sample size, transparency, responsiveness, consistency and security

Abid Hasan Feb 24, 2014 8:07 AM

TV Ratings: HC defers stay order to Kantar; next hearing on Feb 11?blur=25

The Delhi HC judge hearing the writ petition filed by Kantar Media in the TV ratings guidelines case has deferred a stay order in the case. Meanwhile, NBA has also been made a respondent in the case

Abid Hasan Jan 30, 2014 7:47 AM