Reliance Retail Ventures acquires Furrl’s AI-powered fashion technology
Following the acquisition, the technology is expected to strengthen Reliance Retail's AI-driven discovery and personalisation capabilities across its digital and omni-channel platforms
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Published: Aug 7, 2026 8:32 AM | 1 min read
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- Furrl, an AI-powered fashion discovery platform based in Bengaluru, has been acquired by Reliance Retail Ventures Limited (RRVL) as part of its strategy to enhance AI integration in consumer businesses.
- The acquisition includes Furrl's AI Styling Engine and commerce app, which provide personalized outfit recommendations based on consumer preferences.
- Furrl, founded in 2022, aims to improve fashion discovery by transforming catalogs into styled outfits, addressing the challenges posed by rapidly changing consumer preferences.
- Esha Tiwary, Furrl's founder, expressed that the acquisition will allow their technology to reach a broader audience through Reliance Retail's extensive customer base.
Furrl, a Bengaluru-based AI-powered styling, cataloguing and fashion discovery platform founded by Esha Tiwary, has confirmed that its technology - including its AI Styling Engine and commerce app - has been acquired by Reliance Retail Ventures Limited (RRVL). The acquisition forms part of Reliance Retail's broader strategy to embed artificial intelligence across its consumer businesses and deliver more personalised, intuitive shopping experiences.
Furrl's technology transforms fashion catalogues into fully styled outfit recommendations based on individual consumer preferences, helping shoppers discover products in a more contextual and intuitive way. Following the acquisition, the technology is expected to strengthen Reliance Retail's AI-driven discovery and personalisation capabilities across its digital and omni-channel platforms.
Founded in 2022, Furrl set out to solve fashion discovery given rapidly changing consumer preferences – starting with a catalogue focused on D2C fashion brands, and subsequently developing an AI Styling Engine to help shoppers go from browsing endless catalogues to seeing complete outfits styled specifically for them.
Commenting on the development, Esha Tiwary, Founder of Furrl, said, "We built Furrl with one conviction: that fashion discovery is broken and AI can fundamentally change that. This acquisition enables our technology to reach millions of customers with Reliance Retail's scale, and is a powerful validation of what our team built."
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