Clinton Jeff expands global communications role at the LEGO Group

Clinton Jeff has taken on an expanded role at the LEGO Group, joining its Corporate Brand Communications function within the Brand & Portfolio team while continuing a broader global remit across LEGO Location-Based Experiences.

In his new position as PR & Communications Lead – LEGO House & LEGO Location-Based Experiences, Jeff will continue to lead public relations and communications for LEGO House while serving as the central communications lead for the wider LEGO Location-Based Experiences portfolio, including LEGO Discovery Centres worldwide.

Announcing the development on LinkedIn, Jeff said, “I’m pleased to share that I have moved into Corporate Brand Communications, joining the Brand & Portfolio team, while taking on an expanded global remit across LEGO Location-Based Experiences.”

Highlighting the significance of his new responsibilities, Jeff said, “It is a role that brings together two things I care deeply about: shaping strong brand stories and helping people experience the LEGO brand in meaningful, memorable ways beyond the product itself.”

Reflecting on his journey with LEGO House, he noted, “Over the past year, LEGO House has given me the opportunity to work across destination PR, executive communications, media relations, launches, guest communications and brand storytelling. I’m excited to build on that experience at a broader level, while remaining closely connected to the Home of the Brick.”

Jeff joined LEGO House in February 2025 as PR & Communications Lead, where he led global media relations, storytelling, press initiatives and communications for the brand's flagship visitor destination in Billund, Denmark. He has now transitioned into the expanded global role as part of the LEGO Group's Corporate Brand Communications team.

Before joining the LEGO Group, Jeff served as Global Product PR Lead at Razer Inc., Earlier, he was APAC PR Lead, Product at OPPO. He also held leadership roles at Huawei Technologies and others.