Abhishek Gupta joins Netlink World Indonesia as Head of Digital, KOL and AI

Abhishek Gupta has joined Netlink World Indonesia as Head of Digital, KOL and AI, effective November 2026. Based in Jakarta, Gupta will lead the company's digital and key opinion leader (KOL) businesses, with responsibility for their profit and loss (P&L).

In his new role, Gupta will focus on building the KOL practice, strengthening the digital team's operating model and embedding AI-led workflows across the organisation. His mandate also includes expanding the business through new client acquisitions, revenue streams and deeper engagement with existing accounts.

Gupta joins Netlink from DoubleVerify, where he served as Senior Business Director – Enterprise Sales and Client Partnership from August 2025 to September 2026. He managed enterprise relationships across major advertisers, including Unilever, P&G, Mondelez, Colgate-Palmolive, Abbott, Kenvue and Meta. His responsibilities covered digital advertising verification solutions, including brand safety, viewability and fraud prevention, as well as AI-powered media optimisation.

Before DoubleVerify, Gupta spent over three years at Wavemaker Indonesia as Partner – Client Leadership and Integrated Strategy for L’Oréal. He led the media relationship for the advertiser's Indonesia business across television, digital, programmatic, performance marketing, e-commerce, influencer marketing and retail media. During his tenure, he also worked on integrated media strategy, digital-to-commerce frameworks and team capability development.

Earlier, Gupta served as Digital Transformation Consultant – Data Product and Revenue at Emtek, where he worked on building a digital-first media ecosystem, audience segmentation and data monetisation capabilities. He also co-founded YMT, a consultancy focused on scaling advertising technology businesses across Southeast Asia, and served as Head of Sales – Philippines at InMobi, where he was involved in establishing the company's operations in the market.

Gupta's experience spans digital strategy, influencer marketing, adtech, audience monetisation, business development, AI-led optimisation and integrated media planning.