Adam Kennedy to succeed Paul Bradbury as CEO of VML ANZ
Kennedy replaces Paul Bradbury, who stepped down to take up a new opportunity
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Published: Nov 12, 2026 5:01 PM | 2 min read
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- Adam Kennedy has been appointed as the new Chief Executive Officer (CEO) for VML in Australia and New Zealand, effective January 2027.
- He succeeds Paul Bradbury, who is leaving the position to pursue a new opportunity and will assist with the transition until the end of the year.
- Kennedy has been with VML for nine years, initially serving as Managing Director of VML Brisbane and later overseeing the Perth office.
- The announcement was made via a LinkedIn post, which also expressed gratitude for Bradbury's contributions to the company.
VML has appointed Adam Kennedy as Chief Executive Officer (CEO), Australia and New Zealand. He will take up the new role from January 2027. The company shared the news of the latest transition through a LinkedIn post.
Kennedy replaces Paul Bradbury, who stepped down to take up a new opportunity. He had joined the agency at the start of 2026, and will remain until the end of the year to support a smooth transition.
Kennedy has been part of VML for nine years. He joined as Managing Director of VML Brisbane in 2017 before expanding his remit to also lead the Perth office.
“A new chapter ahead for VML Australia and New Zealand! After nearly a decade with VML, Adam Kennedy will step into the role of CEO, VML ANZ, from January 2027. Currently leading our Brisbane and Perth offices, Adam brings a wealth of experience, a deep understanding of our business and plenty of ambition for what’s ahead. We're excited to see him lead us into next chapter”, the LinkedIn post read.
“A huge thank you is also in order to Paul Bradbury, who will be stepping down at the end of the year. Paul has played an incredible role in shaping VML across the region, and we're grateful for his leadership, energy and everything he's brought to our people, clients and business. Wishing him every success in his next adventure”, the post read.
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