BrandO & IndusOriginals launch to revolutionize content creation with global vision

In an age where the Creator Economy is revolutionizing industries and fostering unprecedented global connections, Content Marketing has transcended traditional boundaries. It is no longer just about creating campaigns—it is about building value, igniting innovation, and forging emotional connections that leave a meaningful and lasting impact.  

Introducing BrandO: Redefining the Future of Branded Entertainment

The rise of the Creator Economy has redrawn the landscape of content, building new bridges across industries and cultures. As content marketing evolves from a transactional tool to a platform for value creation and emotional resonance, the next leap is already underway.

At the forefront of this transformation is BrandO (Branded Originals) — a pioneering Content Collective designed to empower Asian brands and take their stories onto the global stage. Through a potent blend of creativity, collaboration, and strategic vision, BrandO seeks to redefine business storytelling for an interconnected world.

Visionary Leadership: The Force Behind BrandO

Spearheading this new movement is Raj Banerjee, an Advertising and Communications leader with a distinguished career spanning 28 years across Tata Sons, The Times of India Group, Pressman Advertising, and DDB Mudra Group.

Banerjee’s leadership philosophy is inspired by two enduring lessons from his mentors, Shri Russi Mody and Shri Pradeep Guha:

• Great marketing transforms a brand into an experience.
• Every story on an audio-visual medium offers an opportunity to integrate brands organically into the narrative

From iconic examples like Cast Away and The Lego Movie to Barbie and House of Gucci, BrandO’s approach echoes the seamless integration of storytelling and brand presence. At its core, BrandO is committed to immersive, audience-first narratives — ones that build loyalty, create engagement, and drive impact.

Two Creative Powerhouses. One Vision.

BrandO brings together two award-winning creative forces:

SoS Ideas

Founded in 2012 by Souvik Misra and Soubhik Payra, SoS Ideas boasts a combined 45 years of expertise in creative strategy and integrated marketing solutions.

Key Highlights:

14-year legacy of campaigns for brands like Bisk Farm, Seagram’s, Paytm, Amul, Dabur, Raymond, Pantaloons, and Emami.

Recognized with multiple honours at The Abbies, Ad Club Calcutta Awards, and Kyoorius Awards.

Little Lamb Films

Founded in 2007 by Bauddhayan and Monalisa Mukherji, Little Lamb Films is known for creating globally resonant cinematic storytelling.

Key Highlights:

• Critically acclaimed films like Teenkahon ( IFFI, MAMI, RAPID LION ), The Violin Player ( Durban, Zurich, Raindance ), MANIK BABU.r MEGH (Talinn, Edinburgh, Santa Barbara ), Whispers of Fire & Water ( Locarno, Sau Paulo, El Gouna ) ; Upcoming Films : The Bookkeeper’s Wife ( TFL NXT, CPM-Film Bazaar, Marich Jhapi ( APM, Busan, Cinefondation L’atelier, Cannes )
• A portfolio of 750+ TVCs, PSAs, Branded Films, Short Films, and Documentaries.
• 350+ awards worldwide, including a Silver Lion at Cannes, Spikes Asia Gold, and a National Film Award (2021).
• Collaborations with global giants like Google, Coca-Cola, Mastercard, Unilever, Hyundai, and Tata Sons.

Setting a New Standard in Storytelling

Together, SoS Ideas and Little Lamb Films bring a unique synergy to BrandO — delivering end-to-end branding solutions that cover Design, Branding, Integrated Campaigns, and Branded Entertainment.

With an Asia-first but world-ready approach, BrandO is poised to craft stories that not only captivate audiences but also build bridges across geographies, cultures, and markets.

BrandO isn’t just about branded content. It’s about branded experiences.

IndusOriginals: Expanding Horizons with Original Asian Narratives for the Global Stage

Building on the launch of BrandO, Raj Banerjee’s Content Collective is proud to unveil IndusOriginals — a bold initiative aimed at developing original entertainment IP rooted in rich Asian narratives, crafted to captivate audiences worldwide.

At a time when storytelling knows no borders, IndusOriginals is set to deliver cross-cultural dramas that blend India and Southeast Asia’s vibrant cultural heritage with universal, relatable themes.

A Collective of Global Talent

With a growing slate of original IPs, IndusOriginals has attracted an exciting group of international collaborators — renowned Writer-Directors who share a passion for authentic Asian storytelling:

• Philip John: BAFTA-winning Writer-Director for “Bang”; was nominated for “Being Human” and “Downton Abbey.” Among his other milestones are “Outlander, Moon Dogs, The Brian Jonestown Massacre, Good Karma Hospital”. With nearly 30 years of experience, Philip is collaborating with IndusOriginals to bring powerful, untold Asian stories to the global stage.
• Pierre Assouline: Acclaimed Paris-based Writer-Director-Producer (Vanaprastham, She, The Experimental). A passionate student of Indian mythology and culture, Pierre brings his experience working with legends like Johnny Depp, Roman Polanski, and July Delpy, along with accolades from Cannes and Toronto, to create authentic Asian stories with global appeal.
• Anirudhya Mitra: Former investigative journalist (Times of India, India Today) turned best-selling author and screenwriter.

• Author of bestselling book 90 Days (Harper Collins), adapted into a web series for Amazon Prime Video.
• Writer of an upcoming Netflix web series produced by Ajay Devgan Films.
• His Indonesian film Under the Protection of Ka’bah was selected for the Oscars in 2012.
• Renowned for breaking major investigative stories across South Asia.

Authentic Stories, Global Impact

IndusOriginals is committed to building a slate of original projects that fuse Asian heritage with universal storytelling. From deeply emotional human dramas to sweeping epics inspired by ancient legacies, the aim is simple: create stories that touch hearts across the world.

With authentic narratives, world-class collaborators, and a vision geared towards scalable success, IndusOriginals is poised to help Asian stories find their rightful place on the global entertainment map.