Netflix has 90 more originals for India in the pipeline: Reed Hastings
With 70 Indian originals so far, the streaming giant will also create original content in regional languages
His first pit stop was Information & Broadcasting (I&B) minister Anurag Thakur and other senior government officials on Tuesday. Quoting government sources, another English daily reported that the newly implemented Information Technology Rules were among the subjects that came up for discussion.
“Good discussion with Mr Reed Hastings (Co-Founder & CEO, Netflix). Today, consumers of content are travelling the world through stories; India offers a variety of opportunities and ideas — in multiple languages. I presented the Bhagwat Gita to Mr Hastings,” Thakur posted on Instagram.
The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, which prescribes a three-tier grievance redressal mechanism, has brought streaming platforms under its ambit. There is apprehension in India's creative community that the rules might act as a hindrance in creating content for the digital audience.
Another press report noted that the International Film Festival of India (IFFI), which will be held from November 20-28 in a hybrid format, is planning to collaborate with Netflix and host masterclasses with experts from the over-the-top platform.
“There is a major international film that may be aired during the festival as part of the collaboration,” the report quotes an official familiar with the matter as saying. “It may be chosen from a coterie of films that may be released in November.”
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