original-content

Apart from original content, the new entertainment section on ixigo platform will also stream trending content across categories such as music, movies, politics, sports, business for travellers

exchange4media Staff 04-June-2019

Nikhil Madhok, EVP & Head of Original Content, Hotstar, talks about the launch of Hotstar Specials, growth of original content, how IPL helped the surge in viewership, and self-regulation

Shweta Raaj Singh 23-May-2019

The first anniversary celebrated the milestone of 80+ million views, over 1 million subscriber base and 414.8 million minutes of content viewing of its 4 originals

exchange4media Staff 02-May-2019

Watcho marks its entry into this segment with an original comedy show, ‘Vote The Hell’ featuring prominent comedians and their satirical take on the Indian elections

exchange4media Staff 29-April-2019

Nikhil Madhok of Hotstar Original Content and Deepak Dhar of Banijay Asia, reveal whether or not MS Dhoni’s docu-drama is a move to provide more content to the consumers during IPL

Moumita Bhattacharjee 18-March-2019

Increased investment into original content, better customer engagement and proliferation of devices expected to bring key developments

Madhuwanti Saha and Anjali Thakur 18-January-2019

The brand of original content labelled Hotstar Specials, scheduled to launch in March, will be behind paywall

exchange4media Staff 15-January-2019

His designation at Jio is Head - Scripted, In House Studio, Reliance Industries, where he is responsible for all scripted original content

exchange4media Staff 05-December-2018

At ZEE5, Bajaj served for more than a year creating a 20-member creative and production team across six languages and mentored them to develop and execute original content

exchange4media Staff 19-November-2018

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

exchange4media Staff 20-September-2018

With an aim to engage with the audience and build the craze for ‘Side Hero’, Eros Now has undertaken a robust 360° marketing campaign

exchange4media Staff 19-September-2018

Madhok was previously the Executive Vice President at Star TV Network

exchange4media Staff 23-August-2018

The Indian Express forays into the world of audio streaming with eight new shows

exchange4media Staff 26-June-2018

Neeraj Roy speaks to exchange4media about the original shows that Hungama released this week, their marketing strategy and more

exchange4media Staff 04-June-2018

Behl will be responsible for building Netflix’s original content portfolio in India

exchange4media Staff 27-April-2018

With 20 original content by the end of April 2018, ZEE5 is a holistic mix of web-series and short films across different genres and six languages (Hindi, Marathi, Tamil, Telugu, Malayalam and Bengali)

exchange4media Staff 27-March-2018

Reed Hastings CEO, Netflix, is of the view that the next 100 million subscribers for the company will come from India

exchange4media Staff 28-February-2018

The global streaming service is making up for lost time by adding three more Indian original series to its local content library

exchange4media Staff 26-February-2018

Amazon Prime Video India inks two deals this week with Paramount and filmmaker Kabir Khan for his upcoming title

exchange4media Staff 12-April-2017

As Hotstar has entered a new studio partnership with Disney India, Ajit Mohan, CEO, Hotstar tells us more about the deal, reception to its premium service and tackling India’s low internet speed

Madhuwanti Saha 17-January-2017

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