The Gupshup-e4m webinar saw industry heads deliberate on building OTT brands through personalized conversational messaging

exchange4media Staff Aug 2, 2022 8:32 AM

The platform also announced its foray into original movie production in India with films in Hindi and Telugu to be released directly on the service

exchange4media Staff Apr 28, 2022 6:12 PM

In conversation with exchange4media, the Managing Director-South Asia of Discovery Inc also says it is gratifying to see that consumers are finally paying for content

Sonam Saini Apr 4, 2022 8:23 AM

Netflix was the largest investor, spending around Rs 1479 cr, followed by Amazon Prime Video with a spent of around Rs 1035 cr, according to London-based Omdia's 'India: Online Video Trends' report

Javed Farooqui Mar 30, 2022 8:40 AM

With 70 Indian originals so far, the streaming giant will also create original content in regional languages

exchange4media Staff Sep 24, 2021 1:32 PM

The move is a first in the Marathi entertainment space where an OTT platform will exclusively produce and stream original content

exchange4media Staff Aug 3, 2021 11:45 AM

In collaboration with Mango People Media, LEC's new vertical will create original fiction and non-fiction content for OTT, digital, film and other mainstream platforms

exchange4media Staff Jul 15, 2021 3:16 PM

Disney+ Hotstar, Voot, SonyLIV and ZEE5 have lined up an extensive original content line-up in 2021 to grow their user base and increase time spent by building stickiness

Javed Farooqui Jul 12, 2021 8:49 AM

Srishti Behl Arya, Netflix India Director- International Original Film, talks about the platform's content strategy

Javed Farooqui Mar 17, 2021 9:10 AM

STARZ will collaborate with Lionsgate Television on the remake of hit series Casual, helmed by director Kunal Kohli, and starring Lara Dutta and Prateik Babbar

exchange4media Staff Feb 24, 2021 10:29 AM

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT players, according to London-based tech research firm Omdia

exchange4media Staff Dec 11, 2020 8:43 AM

Serials Pandian Stores, Bharathi Kannamma, Ayutha Ezhuthu, Senthoorapoovey, Thenmozhi B.A., will be telecast with fresh content in the Prime Time - Monday to Saturday

exchange4media Staff Jul 23, 2020 11:20 AM

It emphasized on the importance of washing hands in the COVID times, linking it back to providing undisrupted entertainment to its viewer

exchange4media Staff Jul 14, 2020 11:05 AM

Prior to this, Mukherjee was with Hotstar as Head of Development & Creative and Editor - Hotstar Specials

exchange4media Staff Feb 4, 2020 11:52 AM

Sanil Jain, Co-founder of CupShup takes us through the campaign's insights, touchpoints and impact garnered for the OTT platform

Noel Dsouza Feb 4, 2020 8:29 AM

Netflix Founder & CEO Reed Hastings says there are more surprises awaiting the Indian audience when it comes to original content

exchange4media Staff Dec 6, 2019 8:26 PM

YouTube will play ads for the original content that is being accessed without a subscription

exchange4media Staff Aug 19, 2019 5:33 PM

Apart from original content, the new entertainment section on ixigo platform will also stream trending content across categories such as music, movies, politics, sports, business for travellers

exchange4media Staff Jun 4, 2019 5:59 PM

Nikhil Madhok, EVP & Head of Original Content, Hotstar, talks about the launch of Hotstar Specials, growth of original content, how IPL helped the surge in viewership, and self-regulation

Shweta Raaj Singh May 23, 2019 9:16 AM

The first anniversary celebrated the milestone of 80+ million views, over 1 million subscriber base and 414.8 million minutes of content viewing of its 4 originals

exchange4media Staff May 2, 2019 9:02 AM