Prior to this, Mukherjee was with Hotstar as Head of Development & Creative and Editor - Hotstar Specials

exchange4media Staff Feb 4, 2020 11:52 AM

Sanil Jain, Co-founder of CupShup takes us through the campaign's insights, touchpoints and impact garnered for the OTT platform

Noel Dsouza Feb 4, 2020 8:29 AM

Netflix Founder & CEO Reed Hastings says there are more surprises awaiting the Indian audience when it comes to original content

exchange4media Staff Dec 6, 2019 8:26 PM

YouTube will play ads for the original content that is being accessed without a subscription

exchange4media Staff Aug 19, 2019 5:33 PM

Apart from original content, the new entertainment section on ixigo platform will also stream trending content across categories such as music, movies, politics, sports, business for travellers

exchange4media Staff Jun 4, 2019 5:59 PM

Nikhil Madhok, EVP & Head of Original Content, Hotstar, talks about the launch of Hotstar Specials, growth of original content, how IPL helped the surge in viewership, and self-regulation

Shweta Raaj Singh May 23, 2019 9:16 AM

The first anniversary celebrated the milestone of 80+ million views, over 1 million subscriber base and 414.8 million minutes of content viewing of its 4 originals

exchange4media Staff May 2, 2019 9:02 AM

Watcho marks its entry into this segment with an original comedy show, ‘Vote The Hell’ featuring prominent comedians and their satirical take on the Indian elections

exchange4media Staff Apr 29, 2019 10:55 AM

Nikhil Madhok of Hotstar Original Content and Deepak Dhar of Banijay Asia, reveal whether or not MS Dhoni’s docu-drama is a move to provide more content to the consumers during IPL

Moumita Bhattacharjee Mar 18, 2019 9:09 AM

The brand of original content labelled Hotstar Specials, scheduled to launch in March, will be behind paywall

exchange4media Staff Jan 15, 2019 9:26 AM

His designation at Jio is Head - Scripted, In House Studio, Reliance Industries, where he is responsible for all scripted original content

exchange4media Staff Dec 5, 2018 2:34 PM

At ZEE5, Bajaj served for more than a year creating a 20-member creative and production team across six languages and mentored them to develop and execute original content

exchange4media Staff Nov 19, 2018 4:41 PM

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

exchange4media Staff Sep 20, 2018 8:56 AM

With an aim to engage with the audience and build the craze for ‘Side Hero’, Eros Now has undertaken a robust 360° marketing campaign

exchange4media Staff Sep 19, 2018 7:19 PM

Madhok was previously the Executive Vice President at Star TV Network

exchange4media Staff Aug 23, 2018 12:06 PM

The Indian Express forays into the world of audio streaming with eight new shows

exchange4media Staff Jun 26, 2018 3:37 PM

Neeraj Roy speaks to exchange4media about the original shows that Hungama released this week, their marketing strategy and more

exchange4media Staff Jun 4, 2018 8:52 AM

Behl will be responsible for building Netflix’s original content portfolio in India

exchange4media Staff Apr 27, 2018 5:55 PM

With 20 original content by the end of April 2018, ZEE5 is a holistic mix of web-series and short films across different genres and six languages (Hindi, Marathi, Tamil, Telugu, Malayalam and Bengali)

exchange4media Staff Mar 27, 2018 8:56 AM

Reed Hastings CEO, Netflix, is of the view that the next 100 million subscribers for the company will come from India

exchange4media Staff Feb 28, 2018 8:55 AM