Increased investment into original content, better customer engagement and proliferation of devices expected to bring key developments

Madhuwanti Saha and Anjali Thakur 18-January-2019

The brand of original content labelled Hotstar Specials, scheduled to launch in March, will be behind paywall

exchange4media Staff 15-January-2019

His designation at Jio is Head - Scripted, In House Studio, Reliance Industries, where he is responsible for all scripted original content

exchange4media Staff 05-December-2018

At ZEE5, Bajaj served for more than a year creating a 20-member creative and production team across six languages and mentored them to develop and execute original content

exchange4media Staff 19-November-2018

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

exchange4media Staff 20-September-2018

With an aim to engage with the audience and build the craze for ‘Side Hero’, Eros Now has undertaken a robust 360° marketing campaign

exchange4media Staff 19-September-2018

Madhok was previously the Executive Vice President at Star TV Network

exchange4media Staff 23-August-2018

The Indian Express forays into the world of audio streaming with eight new shows

exchange4media Staff 26-June-2018

Neeraj Roy speaks to exchange4media about the original shows that Hungama released this week, their marketing strategy and more

exchange4media Staff 04-June-2018

Behl will be responsible for building Netflix’s original content portfolio in India

exchange4media Staff 27-April-2018

With 20 original content by the end of April 2018, ZEE5 is a holistic mix of web-series and short films across different genres and six languages (Hindi, Marathi, Tamil, Telugu, Malayalam and Bengali)

exchange4media Staff 27-March-2018

Reed Hastings CEO, Netflix, is of the view that the next 100 million subscribers for the company will come from India

exchange4media Staff 28-February-2018

The global streaming service is making up for lost time by adding three more Indian original series to its local content library

exchange4media Staff 26-February-2018

Amazon Prime Video India inks two deals this week with Paramount and filmmaker Kabir Khan for his upcoming title

exchange4media Staff 12-April-2017

As Hotstar has entered a new studio partnership with Disney India, Ajit Mohan, CEO, Hotstar tells us more about the deal, reception to its premium service and tackling India’s low internet speed

Madhuwanti Saha 17-January-2017

Gaurav Gandhi, COO, Viacom18 Digital Ventures, looks back at the highlights of 2016 in the digital video spectrum and what to expect in 2017

Gaurav Gandhi 28-December-2016

Amazon Prime Video finally goes live in India; offers a massive library of international and local content, also comprising a healthy mix of Bollywood, regional and kids fare. 17 new Indian Amazon Original Series scheduled for 2017-18

exchange4media Staff 16-December-2016