Dragons of Asia 2026: Tribes ranked fourth among region’s agencies

Wins multiple honours, bringing homegrown thinking, deep local insights and creative excellence to the Asian stage

by e4m Staff
Published: Oct 19, 2026 4:59 PM | 2 min read

Tribes has achieved multiple accolades at the Dragons of Asia Awards 2026, including a fourth-place ranking in the Dragon Elite list of top agencies in Asia.
The agency won a Gold Dragon for the DivyaDeep campaign for HDFC Mutual Fund India, along with a Silver Dragon in the Small Budget category, and a Bronze Dragon for The Coolest Seva campaign for Kansai Nerolac Paints India.
Tribes also received two Black Dragon recognitions for the Mutually Funded campaign in the Creative Excellence and Public Relations categories.
Chairman Gour Gupta emphasized the agency's unique perspective shaped by India's diverse cultures and its commitment to creating impactful marketing solutions, highlighting its extensive record of over 600 industry awards.

Tribes has won multiple honours at the Dragons of Asia Awards 2026 and secured fourth place in the prestigious Dragon Elite list of top agencies in Asia. The recognition celebrates Tribes’ work across creative innovation, budget-efficient marketing, marketing discipline and public relations, placing the homegrown Indian agency among the region’s leading performers.

At the 2026 edition of the awards, DivyaDeep, developed for HDFC Mutual Fund India, won a Gold Dragon in the Innovative Idea or Concept category and a Silver Dragon in Small Budget. The Coolest Seva, created for Kansai Nerolac Paints India, secured a Bronze Dragon in Marketing Discipline. Tribes’ work for HDFC Mutual Fund India also received two Black Dragon recognitions for Mutually Funded in the Creative Excellence and Public Relations categories.

Speaking about the recognition, Gour Gupta, Chairman and Managing Director of Tribes, said, “Being ranked fourth among Asia’s leading agencies and winning multiple honours at the Dragons of Asia is a proud moment for Tribes. As an independent Indian agency, we bring a distinctive perspective to marketing communications; one shaped by our deep understanding of India’s diverse cultures, communities, regional nuances and evolving consumer aspirations. We believe the most effective ideas emerge when creativity is grounded in local insight and translated into solutions that address real brand and business objectives. These honours are a testament to the commitment and collaborative spirit of our teams, and to our belief that an Indian agency can create work that stands alongside the best in Asia."

The fourth-place ranking in the 2026 Dragon Elite list adds to Tribes’ extensive record of industry recognition. With more than 600 awards to its name, the agency has built a track record of creative and executional excellence across marketing disciplines. Its performance at Dragons of Asia 2026 further strengthens its standing as a homegrown Indian agency competing among the best in Asia.

The Dragons of Asia Awards recognise outstanding marketing programmes across the Asia-Pacific region, celebrating excellence across creative and marketing disciplines. Tribes’ performance at the 2026 edition underscores its focus on developing insight-led campaigns that combine creative ambition, local market understanding and meaningful brand impact.