ITC Aashirvaad Soul Creations celebrates Ganesh Chaturthi with #BappaKiTayyari

As Ganesh Chaturthi fills homes with joy, devotion, and togetherness, ITC’s Aashirvaad Soul Creations is adding an extra touch of sweetness and thoughtfulness with the launch of its #BappaKiTayyari campaign. The initiative promises, “No last-minute rush this Ganesh Chaturthi - sweets, aartis, and blessings, all in one place, ready for Bappa’s welcome” blending tradition with technology to make festive preparations effortless and organised while keeping the joy of rituals and indulgence intact.

Every year, families preparing for Ganesh Chaturthi face small yet familiar challenges, from scattered aarti verses across YouTube and WhatsApp groups to mismatched versions in regional languages. This year, ITC Aashirvaad Soul Creations is stepping in with #BappaKiTayyari, ensuring that families no longer have to worry about missing or incomplete prayers, creating a stress-free and organised festive experience. By combining WhatsApp-enabled aarti booklets with authentic festive treats, the brand becomes the modern-day companion for Ganesh Chaturthi celebrations.

As part of the campaign, which will go live from Aug 23rd, 2025, every delivery bag from Aashirvaad Soul Creations during the 11 days of Ganesh Chaturthi will include a special card with a QR code. Consumers can simply scan the code, share their details, and instantly receive a ready-to-use PDF Aarti Booklet in both Hindi and English directly on WhatsApp, free of cost.

To complement the devotional aspect of the festival, ITC Aashirvaad Soul Creations has also curated a range of traditional festive delights:

- Kesar & Coconut Modak Barfi: A divine fusion of kesar, mawa, jaggery, and coconut richness, crafted into a festive delight that blends tradition with indulgence in every bite!

- Puran Poli with Katachi Aamti: Golden, ghee-smeared flatbreads filled with jaggery & chana dal, paired with traditional spiced aamti.

- Motichoor Laddu: Golden pearls of besan bound with ghee, balancing festive sweetness with tradition.

- Kaju Katli : Cashew-rich indulgence, smooth and melt-in-mouth, crafted to perfection.

Available on Zomato, and Swiggy, these offerings are designed to make festive gifting and family celebrations effortless!