Parle-G turns the clock back on Diwali traditions for 'simpler times'

If you ask an earlier generation of Indians about Diwali, you will hear storied tales of the ushering in of the festival of lights. They will also rue the erosion of tradition, the tokenism that is gradually seeping into this grand festival. Thought Blurb Communications has drawn on this thought for the new Parle-G Diwali film.

The 3-minute-long film has been released in the digital media last weekend. And it has already gone viral with people sharing it in various WhatsApp Groups. This is the third film created by Thought Blurb Communications for Parle-G, that has gone viral in just the last 40 days! Ganpati and Teacher’s Day films being the other two.

As Mayank Shah, Vice-President, Parle Products puts it. “At every point of the spectrum, Parle-G films hope to evoke a certain amount of emotion. This has been a cornerstone of our past work. This Diwali, we decided to highlight our Diwali traditions in a unique way that has so far been unexplored.”

Covering the ground between campaigns, Vinod Kunj, Founder & Chief Creative Officer of Thought Blurb Communications sums it up. “Diwali ads pose a certain difficulty. The scope has been defined over and over, and a lot has been created on the subject. I am proud of the team who stepped across the boundaries of thought and brought this concept to light.”

Sometimes an idea comes from weeding away the chaff from the wheat. Renu Somani, National Creative Director of Thought Blurb Communications puts the sentiment in clear terms. “We went through the Diwali ads of many brands from the past, and realized that this thought had not been explored, and not articulated as such. This concept had promise and we went for it.”