The three-film campaign by Thought Blurb Communications extends the brand's 'G Maane Genius' philosophy

exchange4media Staff Dec 31, 2022 6:00 PM

The products include the official Parle-G mug, Genius diary, Genius phone grip, Chai-Love coaster and tote bag

exchange4media Staff Sep 20, 2022 1:28 PM

The agency will create engagement opportunities and interactions with teenagers and kids

exchange4media Staff Apr 1, 2022 12:02 PM

Conceptualized by Rediffusion agency, the film has been released on TV and social media platforms

exchange4media Staff Jan 25, 2021 11:49 AM

The objective of the campaign is to invoke conversations among the audience about genius beyond cognitive intelligence

exchange4media Staff Jan 19, 2021 1:21 PM

The brand has fetched 1,34,620 impressions on social media with special memes and GIFs created with the ‘sacred biscuit’ movement

Tasmayee Laha Roy Aug 21, 2019 8:38 AM

The league had some nail-biting finishes, including the first tie of the league played out between Chennai Challengers and Mumbai Che Raje

exchange4media Staff May 22, 2019 12:03 PM

From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films

Noel Dsouza Mar 20, 2019 6:16 PM

The first film pays tribute to the unsung heroes of our country on the occasion of Independence Day with a heart-warming tale of a soldier and his family

Madhuwanti Saha Aug 13, 2018 11:31 AM

Mayank Shah on how the 'You Are My Parle-G' campaign during IPL followed by being aired on GECs has worked for the brand

Misbaah Mansuri Jun 27, 2018 8:58 AM

The campaign is an endeavour to re-establish the meaning and importance that Parle G has had in everybody’s lives over the years

exchange4media Staff May 15, 2018 6:02 PM

The campaign comprises a short digital film that celebrates the grit, strength and perseverance of women across several walks of life like sports, athletics, corporate, music and fashion.

exchange4media Staff Mar 8, 2018 4:09 PM

Parle Products has launched the second phase of its integrated brand campaign that will continue to champion its diverse range of confectionery

Venkata Susmita Biswas Jul 25, 2017 7:34 AM

Parle Products’ ‘Naam Toh Suna Hi Hoga’campaign during the IPL 2017 season aims to connect sub-brands with the mother brand, Parle

Venkata Susmita Biswas May 11, 2017 8:18 AM

Seventynine, part of digital media platform SVG Media, has announced an in-game branding campaign for Parle G as part of a special edition of ‘Chhota Bheem’ mobile game developed by Nazara Games

exchange4media Staff Aug 23, 2016 1:24 PM

The brand has used more than 8 to 10 newspapers for publishing the ads, there will be around 2-3 insertions per publications

Sarmistha Neogy Aug 9, 2016 8:23 AM

The initiative, developed by Havas Media Group's OOH and activation brand Havas Media Active, seeks to take forward Parle's anti-littering message in an outdoor setting

exchange4media Staff Apr 22, 2015 8:21 AM

From inviting celebrity writers, creating feel-good conversations & interactivity, Parle G, Kissan & Kotak Bank are effectively engaging with parents on Facebook

Priyanka Nair Jul 26, 2013 8:21 AM