parle-g

Brands celebrate Holi integrating powerful social messages into their ad campaigns

From Budweiser to Surf Excel and Brand Factory to Parle G, brands this Holi while showcasing the fun-filled portrayal of the festival have created clutter-breaking ad films

Noel Dsouza 20-March-2019

Second leg of #YouAreMyParleG campaign uses crowd-sourced content from across India

The first film pays tribute to the unsung heroes of our country on the occasion of Independence Day with a heart-warming tale of a soldier and his family

Madhuwanti Saha 13-August-2018

Parle-G’s ad plan tweaked to reinforce consumer belief: Category Head, Parle

Mayank Shah on how the 'You Are My Parle-G' campaign during IPL followed by being aired on GECs has worked for the brand

Misbaah Mansuri 27-June-2018

Parle-G, Taproot Dentsu Launch #YouAreMyParleG Campaign

The campaign is an endeavour to re-establish the meaning and importance that Parle G has had in everybody’s lives over the years

exchange4media Staff 15-May-2018

On International Women’s Day, Parle Celebrates Girl Power with ‘Ziddi Chhoriya’

The campaign comprises a short digital film that celebrates the grit, strength and perseverance of women across several walks of life like sports, athletics, corporate, music and fashion.

exchange4media Staff 08-March-2018

Parle Products takes on counterfeiting with latest campaign

Parle Products has launched the second phase of its integrated brand campaign that will continue to champion its diverse range of confectionery

Venkata Susmita Biswas 25-July-2017

Parle spends over Rs 50 cr on consolidating brand identity

Parle Products’ ‘Naam Toh Suna Hi Hoga’campaign during the IPL 2017 season aims to connect sub-brands with the mother brand, Parle

Venkata Susmita Biswas 11-May-2017

Parle G Scores a 'Bheem-Sized' win with Seventynine and Nazara Games

Seventynine, part of digital media platform SVG Media, has announced an in-game branding campaign for Parle G as part of a special edition of ‘Chhota Bheem’ mobile game developed by Nazara Games

exchange4media Staff 23-August-2016

We are not going anywhere, Parle G slams shutdown rumours

The brand has used more than 8 to 10 newspapers for publishing the ads, there will be around 2-3 insertions per publications

Sarmistha Neogy 09-August-2016

Parle Products launches OOH campaign for its 'Litter Free' CSR Project

The initiative, developed by Havas Media Group's OOH and activation brand Havas Media Active, seeks to take forward Parle's anti-littering message in an outdoor setting

exchange4media Staff 22-April-2015

Brands play the kids' card right; strike a chord with parents on social

From inviting celebrity writers, creating feel-good conversations & interactivity, Parle G, Kissan & Kotak Bank are effectively engaging with parents on Facebook

Priyanka Nair 26-July-2013