The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face

Mansi Sharma Apr 9, 2021 8:43 AM

COO Sinha explains how the AI-powered influencer management platform generates algorithms to meet brands' requirements around several touchpoints like follower count, location, engagement rate, etc.

Mansi Sharma Apr 6, 2021 8:50 AM

Former Star CEO Mukerjea shares his thoughts on working with the best in the TV industry, reasons why he recommended Uday Shankar as his successor and the amount Star paid to Amitabh Bachchan for KBC

Naziya Alvi Rahman Mar 15, 2021 8:10 AM

Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more

Nafisa Shaheen Dec 23, 2020 8:44 AM

In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift in viewer's preferences, journalism and news in times of the global health crisis and more

Tasmayee Laha Roy Dec 16, 2020 8:24 AM

The elevation comes after the agency's founders Jeremy Sinclair, David Kershaw and Bill Muirhead announced their plans to depart

exchange4media Staff Nov 19, 2020 8:14 AM

In a chat with e4m, Viraj Jit Singh, Head of Revenue at MX Player, gives us an insight into everything that makes the platform a great choice for the advertisers

Tasmayee Laha Roy Oct 29, 2020 9:14 AM

Steedman steps down as executive director and chief operating officer with the holding company

exchange4media Staff Oct 12, 2020 1:20 PM

Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more

Nafisa Shaheen Oct 2, 2020 9:44 AM

Garg, Director- Sales, Marketing & Service, HMIL discusses what the normal means for the brand, its new challenges and more

Nafisa Shaheen Sep 14, 2020 8:36 AM

Kedia, CEO of Nodwin Gaming, talks about the growth of esports during the lockdown, OTT as a competitor, IPL, brand associations, future of online gaming, esports sector, and more

Nafisa Shaheen Sep 10, 2020 8:43 AM

Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more

Nafisa Shaheen Aug 21, 2020 9:33 AM

Gauri Sagar Kohli, Director-Luxury, PR Pundit, speaks on being part of the Women Achievers Awards 2020, role of women in restructuring the industry and more

exchange4media Staff Aug 12, 2020 9:24 AM

In today's edition of e4m Creative Zone, we speak to Ranjit Raina, CEO, Geometry Encompass on working on a virtual engagement for the first time, fostering creativity remotely and more

Misbaah Mansuri Aug 12, 2020 8:22 AM

Sameer Barde, CEO, The Online Rummy Federation says regulating the industry will bring in stability which will help industry investments and scale

Dipali Banka Aug 11, 2020 8:18 AM

In today's edition of e4m Creative Zone, we speak to Prateek Bhardwaj, CCO Lowe Lintas on creativity in adversity, anticipated positive momentum post IPL and more

Misbaah Mansuri Aug 3, 2020 7:57 AM

In today's e4m Creative Zone, Chakravarti, Executive Creative Director, Taproot Dentsu, shares ad production hacks during the lockdown and how remote shooting has made casting more diverse

Misbaah Mansuri Jul 27, 2020 8:54 AM

Co-founder Farid Ahsan says ShareChat’s biggest focus now is on driving good performance advertisements and solutions for brands

Tasmayee Laha Roy Jul 27, 2020 8:45 AM

Chakravarty, Head of Communications, APAC at Lenovo’s Data Center Group talks about her 'to-do' list as the new APAC Head, challenges to communicators operating in diverse geographies and more

Nafisa Shaheen Jul 24, 2020 8:24 AM

Atul Ahluwalia, Founding Partner at First Partners talks about the journey of his entrepreneurial venture, lessons learnt, future plans and more

exchange4media Staff Jul 23, 2020 8:51 AM