Duroflex CMO Smita Muraraka talks about their new campaign with Alia Bhatt

Mansi Sharma Aug 12, 2021 8:29 AM

Gupte, CEO, Wavemaker South Asia, talks about the resilience the agency has shown in these tough times. From retaining key accounts to winning new ones, Wavemaker India has kept it going

Naziya Alvi Rahman Jul 13, 2021 8:46 AM

dentsu international Media Brands COO Haresh Nayak & Indeed Smart City VP & Smart City specialist Ajay Singh share how agency capabilities are being added on to for a robust business model

Mansi Sharma Jul 13, 2021 8:33 AM

L’Oréal India Chief Digital Officer Anil Chilla elaborates on the beauty brand’s heightened focus on technology and digital aspects in the new-age beauty business

Mansi Sharma Jul 6, 2021 8:10 AM

Chtrbox CEO Pranay Swarup and COO Julie Kriegshaber talk about gearing up for the company's next phase of spontaneous growth in association with QYOU

Mansi Sharma Jun 22, 2021 9:24 AM

TCS Head - Global Sports Sponsorship Michelle Doti Taylor talks about their association with the event in detail & how they are helping the organisers make better use of the data

Mansi Sharma Jun 15, 2021 8:58 AM

Vivo India Head of Marketing Strategy Nipun Marya talks about the brand’s association with UEFA Euro and international campaign 'To Beautiful Moments'

Mansi Sharma Jun 9, 2021 8:46 AM

HRX's Co-founder & CEO Afsar Zaidi and Head Marketing & Operations Pallavi Barman discuss the brand's foray into bespoke range of fitness equipment

Mansi Sharma Jun 4, 2021 9:01 AM

ASCI Secretary-General Manisha Kapoor addresses all the FAQs of the Influencer Guidelines and the process behind the formulation of the rules

Mansi Sharma May 31, 2021 9:00 AM

Ahead of Pizza Hut's 25th anniversary in India, CMO Neha lets us in on the brand's plans for digitization, store expansion, product innovation and market strategy

Mansi Sharma May 18, 2021 9:11 AM

CMO Karan Shroff added the brand may also consider tweaking the ads if the league returns in September-October as speculated

Mansi Sharma May 6, 2021 8:58 AM

Hero Vired Head of Programs and Marketing Sushma Bharath shares that the marketing mix for campaigns will always be digital-first but they would like to venture out into traditional mediums also

Mansi Sharma May 4, 2021 8:17 AM

Eat.fit Co-founder Ankit Nagori said that since cricket and ordering-in have a strong connection, the company secured 5% of total revenue for cricketing events to leverage this opportunity

Mansi Sharma Apr 27, 2021 8:38 AM

Great Learning CMO Aparna Mahesh said that Virat Kohli works perfectly as the face of the brand & the campaign because he embodies this trait of continuously upskilling at the core of his personality

Mansi Sharma Apr 21, 2021 8:21 AM

Upstox Co-founder Kavitha Subramanian noted that the IPL campaign tries to create a message for youth to take their finances seriously & realise that the process is not as complicated as it seems

Mansi Sharma Apr 13, 2021 8:38 AM

The brand will launch a 360-degree integrated campaign with Arshad Warsi as its face

Mansi Sharma Apr 9, 2021 8:43 AM

COO Sinha explains how the AI-powered influencer management platform generates algorithms to meet brands' requirements around several touchpoints like follower count, location, engagement rate, etc.

Mansi Sharma Apr 6, 2021 8:50 AM

Former Star CEO Mukerjea shares his thoughts on working with the best in the TV industry, reasons why he recommended Uday Shankar as his successor and the amount Star paid to Amitabh Bachchan for KBC

Naziya Alvi Rahman Mar 15, 2021 8:10 AM

Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian & APAC market and more

Nafisa Shaheen Dec 23, 2020 8:44 AM

In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift in viewer's preferences, journalism and news in times of the global health crisis and more

Tasmayee Laha Roy Dec 16, 2020 8:24 AM