We believe this change can help in bringing more investments: Avinash Pandey

In a chat with e4m, Pandey, CEO of ABP Network, discusses the brand's new focus areas, shift in viewer's preferences, journalism and news in times of the global health crisis and more

e4m by Tasmayee Laha Roy
Published: Dec 16, 2020 8:24 AM  | 5 min read
Avinash Pandey

A new logo designed by Saffron Brand Consultants, a new corporate office and studio at Film City in NCR and some brands new shows-ABP Network has a lot going on. In a bid to differentiate their brand from the competition and cater to the recent paradigm shifts in the industry and the changing consumption model, ABP announced a complete rebranding of their network.

According to Avinash Pandey, CEO ABP Network the rebranding exercise would not just change the aesthetics of the network but also help them in finding a visual expression to our identity. "We are investing in digital – in podcasts, video content, digital media, among others, we believe this change can help in bringing more investments towards ABP Network," he said. 

Pandey talks to e4m on the brand's new focus areas, the shift in viewer's preferences, journalism and news in times of the global health crisis and much more.

Excerpts

Tell us a little about the rebranding exercise. Why did you decide to do it now? What would be the highlights of the rebranding?  

ABP Network as a brand has always stood apart from the crowd. It is truly an exciting time for us at ABP Network, to embark on a new journey. There is no denying the fact that the COVID-19 crisis has ensued as both fallouts and opportunities. But we at ABP Network, have risen above these challenges to find opportunity in adversity.

We are bold storytellers - leading the way and engaging our public with ground-breaking content.  Our daring spirit drives us to persevere and we put it into everything we do. It is part of our heritage and we continue to build on it.

India stands at a unique cusp of contradictions. India is limitless in potential but on the contrary, it is limited by disillusionment and disparities. Therefore we decided to be a part of this change, and here we are. We want to remember this pandemic as an initiator of change rather than associating it with negativity.

Our new identity conveys our purpose, at ABP Network, which is to create an informed and open society; we believe that only an informed and open society can chart the path for a greater India; we are impartial and daring.

We have uncaged the bird (the legendary arrow) to fly high and be limitless in approach. Our new identity is an expression of our continued commitment to fuelling limitless progress in India. In our refreshed logos, the new arrow flies free from its original framework via a more proactive, dynamic symbol that serves as a guide to our viewers. The legendary ABP Arrow is the key to our design. It is the vector of change; a driving force and guide - of agility and freedom. 

Do you think the rebranding will also reflect on ad bills? Will there be more to offer to the advertisers who do business with you?

Creating a new identity is ‘future proof’. For different mediums and new generations (it performs better on mobile). Cater to the recent paradigm shifts in the industry, and the changing consumption model.

We are not just changing our aesthetics but we are finding a visual expression to our identity. We are investing in digital – in podcasts, video content, digital media, among others, we believe this change can help in bringing more investments towards ABP Network. 

What will be the primary focus areas of the rebranded ABP News Network?

The new and uncaged ABP Network will have no boundaries; it will go above and beyond any limit in informing its viewers and keeping them ahead of all. The focus would be on growing and moving with new times with the agenda of being limitless.

Our new identity exhibits our purpose of being ‘limitless’ in all our aspirations and empowering Indian citizens to lead their lives as limitless individuals. It is an expression of our continued commitment to fueling limitless progress in India. 

Your rebranding came in at a very interesting time- tell us a little about journalism and news in times of the global health crisis.

The broadcast industry has witnessed many changes during the ongoing pandemic. This unprecedented time has created historic viewership for television media. There has been a significant change in the consumption pattern of the viewers due to the shifts towards technology. Globally, it was observed that viewers were directly dependent upon television media for every kind of information. Through the pandemic, our reporters acted as the primary source of information for viewers by giving minute-to-minute updates about the situation of the outside world, at a time when everyone was locked in their homes. There was a rise in consumption of news through digital platforms, giving broadcasters a boost in adopting new trends.

We at ABP Network had special programs designed for anchors working from home. I am proud to be associated with such an industry that has worked day and night for the benefit of the people.  

Would there be any change in editorial policy and content?

At ABP Network, we want to push ourselves beyond our limits to create a better world, and drive positive change – through our content. We want to break free from shackles of conformity, to bring unique and unbiased information to help make our viewers informed and responsible global citizens, every single day.

As far as the foundational pillars and core values of ethics, truth, and dedication are concerned, there will not be any changes in those. But yes, we are changing our approach and means to achieve our objectives by investing heavily in digital and other portfolios.

Our mantra has always been to evolve and move beyond the limits. We will continue to do so and strive to exceed the expectations of the current generation.

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Sebi case: SAT reserves order on Punit Goenka’s plea

The tribunal has given one week’s time to the parties to file written submissions, if any

By e4m Staff | Sep 27, 2023 2:21 PM   |   2 min read

Punit Goenka

The Securities Appellate Tribunal (SAT) on Wednesday reserved its order on the plea of Punit Goenka against the Securities Exchange Board of India (SEBI) decision to ban him from holding key managerial positions in the company and the merged Zee-Sony entity.

On September 8, SAT refused to give interim relief to Goenka in the matter.

While reserving the order in the matter, the tribunal gave one week’s time to the parties to file written submissions, if any.

SEBI had earlier said that it would complete the inquiry in a span of eight months. Goenka had on August 26 moved SAT against the SEBI order.

“It is a stage of allegation and investigation. Hence it should only focus on being preventive. The public's interest will be in it being preventive. SEBI’s approach is not preventive, but it is punitive. SAT should bring this approach back to being preventive,” argued the counsel appearing for Goenka.

SEBI had earlier said that it would complete the inquiry in a span of eight months. Goenka had on August 26 moved SAT against the SEBI order.

During the arguments, the tribunal was told that the eight months’ time sought by SEBI is merely the beginning of a long-lasting investigation.

According to sources, the counsel for ZEEL said “This is a balanceable situation” and there was no need to pass a “draconian order”.

“Please allow the CFO of the merged company to report to the board directly, if needed. What else can we further do to protect shareholder interest? The board of the merged company will comprise of esteemed members.

The tribunal was told that it was not a fair basis to prosecute Goenka with a ban and that all transactions are different in nature and each are absolutely legitimate against business considerations.

“Punit Goenka’s involvement is based merely on conjectures, presumptions and hypothesis; right from the start of the investigation,” his counsel told SAT.

The tribunal was also told that Goenka does not have any control on other Essel Group Companies and that “the decisions taken by other companies, cannot result in an order which penalises him.”

“If this order is not set aside there will be huge repercussions,” the counsel for ZEEL submitted.

In its confirmatory order, SEBI had restricted Goenka and Subhash Chandra from holding any directorship or other key managerial positions in the company and any other organisations.

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e4m-Samsung Ads CTV roundtable to be held in Gurugram today

At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’

By e4m Staff | Sep 27, 2023 7:52 AM   |   2 min read

samsung

The exchange4media Group is excited to host the exclusive e4m-Samsung Ads CTV Roundtable in Gurugram today, September 27. In today's competitive marketplace, it is important for advertisers and marketers to understand how to maximize TV budgets and prepare for a larger addressable CTV universe. Marketers now have to consider how incremental reach can help capture viewers across OTT and CTV campaigns and level up their game to stand out from the rest.

At the roundtable, industry heads, digital marketing experts and top leaders from the advertising and marketing world will come together to share insights on the theme ‘How to Leverage the Power of Screen’. The experts will explore the evolving TV landscape, discuss the rise of ad-supported services, and explore how brands are leaning into the power of the screen to create deeper engagement with audiences.

The seasoned professionals will discuss the challenges that agencies and media owners are facing in their business, industry, and market at large. The roundtable will also include discussions on several key topics like what advertisers and marketers expect from CTV in the coming years, how to leverage the power of the screen to curate and tailor their strategies to resonate with the changing trends, measuring business impact in CTV, the challenges in investing more in CTV and more.

Our speakers include Anupam Tripathi, Media Head, Lenskart; Anusha Srinivasan, Digital Media Activations Manager, Reckitt Health, Reckitt India; Archana Aggarwal, VP – Media, Airtel; Bhawna Sikka, Category Head; Oral Health Care, Haleon; Kunal Dhrangadharia, Global Brand Lead, Royal Enfield; Monika Mishra, Director – Marketing, Mobikwik; Sahil Rawal, Vice President - Brand Product Platforms Marketing, Max Life Insurance; Samir Sethi, VP and Head of Brand Marketing, Policybazaar.com; Siya Wadhawan, Senior Brand Manager, boAt Lifestyle and Syed Sibtain Imam, Media Head, Honasa Consumer Ltd (Mamaearth). The discussion will be moderated by Prabhvir Sahmey, Senior Director, Samsung Ads while Abbhishek Chadha, Executive Vice President, North & East, Interactive Avenues will be the co-moderator.

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NDTV gets permission from MIB to launch 3 HD channels

The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD

By e4m Staff | Sep 27, 2023 7:40 AM   |   1 min read

ndtv

New Delhi Television Ltd. (NDTV) has been granted permission from the Ministry of Information and Broadcasting to launch three high-definition (HD) channels.

According to the company's disclosure under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, it said, "This is to inform you that in reference to the application filed by the Company before the Ministry of Information & Broadcasting (MIB), the Company has received a letter dated September 25, 2023 from MIB conveying its intention to grant permission to the Company to uplink and downlink three (3) news and current affairs channels in High Definition namely ‘NDTV 24x7 HD’, ‘NDTV India HD’ and ‘NDTV Profit HD.'

NDTV added that it will inform the stock exchanges of the launch of the said HD channels.

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ICC World Cup 2023: Disney Star onboards IndusInd & Emirates as sponsors on TV

According to sources, around 50-60 advertisers have signed up for the upcoming cricket tournament on TV

By Sonam Saini | Sep 26, 2023 1:22 PM   |   1 min read

Star

Disney Star, the official broadcaster of ICC Cricket World Cup for both TV and digital, has bagged two more sponsorships from IndusInd and Emirates for television.

Highly placed sources have confirmed the news to e4m. According to the sources, over 50 advertisers have signed up for the upcoming marquee tournament and the broadcaster is still in talks with other advertisers.

PhonePe, Mahindra Auto, Coke, MasterCard and Hindustan Unilever are the other big brands that have come on board as sponsors for the tournament.

As earlier reported by exchange4media, the broadcaster is seeking Rs 118-120 crore for co-presenting sponsorships and Rs 80-90 crore for the associate sponsorship. For co-presenting opportunities on Disney+ Hotstar, the broadcaster has set a price tag of Rs 150 crore. Brands eager to get high visibility as "Powered by" sponsors will need to invest Rs 75 crore, while those opting for associate sponsorship will have to allocate Rs 40 crore.

The ICC Men’s Cricket World Cup kicks off on October 5 with a repeat of the 2019 final as England faces New Zealand in Ahmedabad. Across 10 world-class venues, 48 matches will be played in 46 days culminating in the Men’s Cricket World Cup Final on November 19.

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Zee Media to re-register for BARC data

In September 2022, the news broadcaster pulled out of the TV audience measurement system, citing landing page issues

By e4m Staff | Sep 26, 2023 8:39 AM   |   1 min read

Zee

News broadcaster Zee Media Corporation Limited (ZMCL) has decided to register back for BARC data, starting in the week of October 12, according to sources. 

Emphasizing the significance of this collaboration, Abhay Ojha, CEO of Zee Media Corporation Limited, said, "We, at ZMCL, have always valued the integrity and transparency of data. Our decision to rejoin forces with BARC reflects our firm belief in BARC's commitment towards robust data mechanisms and our anticipation of a productive partnership ahead. We remain committed to delivering trustworthy news and content to our viewers and advertisers."

e4m has reached out for an official confirmation but BARC CEO Nakul Chopra wasn’t available to comment on the development at the time of filing this story.

Earlier in September 2022, the news broadcaster pulled out of the TV audience measurement system, citing the landing page issue as a reason for taking such a drastic step.

ZMCL had then said that it had been consistently requesting BARC India to take corrective measures with regard to the landing page issue. The news broadcaster had said that the landing page data should not be included in the final viewership and the duration for counting viewership be increased to 2 minutes.  

ZMCL was the second TV news network after NDTV to pull out channels from BARC.

The media company owns and operates 14 TV news channels apart from 5 digital channels and 17 digital brands.

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Star Plus onboards 14 advertisers for Star Parivaar Awards 2023

Brands such as Dabur, ITC, Emami, Apple, Amazon, Berger Paints and Xiaomi have aligned themselves with the upcoming event

By e4m Staff | Sep 25, 2023 5:12 PM   |   1 min read

star plus

Star Parivaar Awards 2023 has onboarded advertisers like Dabur, ITC, Emami, Apple, Amazon, Berger Paints and Xiaomi.

The awards have attracted 14 advertisers spanning a wide array of categories, including FMCG, Banking, E-commerce, Technology, Mobile Handsets, Insurance, Paints, and Pharma.

“This presents an unparalleled opportunity for brands to connect with their target audience on linear TV and beyond. The event offers a diverse range of in-content integration opportunities, emphasizing its massive associative value," said an industry observer.

The award show is set to be telecast on 1st October, starting 7 PM, on Star Plus and Disney+ Hotstar.

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MIB makes registration mandatory for MSOs to provide own programming service

Applicants have been advised to refer to guidelines issued by MIB on November 30, 2022

By e4m Staff | Sep 25, 2023 2:53 PM   |   1 min read

MIB
The Ministry of Information & Broadcasting has made it mandatory for Multi-System Operators (MSO), who intend to provide their own programming service, either directly to their own subscribers or through one or more Local Cable Operators, to take registration of platform services.

Applicants have been advised to refer to guidelines for platform services offered by Multi System Operators issued by MIB on November 30, 2022. They are required to apply for registration of their PS channel(s)

Following documents are required to be uploaded at the time of submission of online application:

a. Certificate of Channel Carrying Capacity (Statewise) (Sell'-Certification).
b. Details of PS Channels operated at State Level
c. Details of PS Channels operated at District Level.
d. Filled in MHA Security Clearance Pro-forma.
e. Challan copy of payment made on Bharat Kosh Portal for registration of PS Channels.

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