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With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to ju...

The court previously found that Google unlawfully tied its publisher ad server to AdX, pushing publishers towards using both products and restricting...

Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI

Guest Column: Ganapathy Viswanathan explains why India’s demanding business environment is shaping global leaders and inspiring a new generation

For brands & agencies, the question is whether the AI badge will matter to consumers, and what happens when machines can identify machine-made content...

Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising wor...

As per news agencies, the Indian Cyber Crime Coordination Centre has ordered at least 57 websites and databases hosted on Firebase to be removed in Au...

Food and beverages emerged as the largest advertising sector on television during the seven-month period, accounting for 23% of total ad volumes

Tiwari joins Google from The Trade Desk

e4m was the first to break the news of Rajan moving on from Bloomberg Media

With rising AI automation in advertising, brands, agencies and platforms are grappling with where accountability should ultimately lie

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why Shah Rukh Khan continues to remain in the consideration set...

Soni was earlier Director-Google Play, APAC Scaled Business & Partner Ecosystem.

The new model is positioned as a lower-cost option for businesses building autonomous AI systems

The US cases form part of a wider regulatory push around social media use and children

The campaign is conceptualised and written by Prasoon Joshi, Chairman, Omnicom Advertising India, and developed by Google with McCann India and Nirvan...

According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in th...

Parliamentary panel seeks measurable outcomes on rollout, says compliance deadlines should not keep shifting as MIB aims to expand reach of free DTH p...

The Indian-American engineer behind Google's core infrastructure exits to launch Discovery Loop, as Pichai and Hassabis confirm changes atop Google De...

While Teads has not disclosed a specific damages claim, the filing seeks treble damages, punitive damages and restitution, with the final amount to be...