As Meta trims manual placements, Google introduces new budget controls, Amazon offers AI-led campaign buying, advertisers are confronting a changing d...
83
Articles
14
Leadership Changes
14
Campaigns
4
Events
Latest News
82 Articles
Who's really in control? How Meta, Google and Amazon are rewriting the rules of AI advtg
Google is giving advertisers more control over ad budgets. But how much?
Google’s new tools offer advertisers more flexibility in budget allocation, but non-binding limits, bundled channels and automated decisions raise que...
Google's AI publisher payments could rewrite the SEO playbook
Google's experiment with rewarding content that shapes AI-generated answers could create an entirely new optimisation economy, moving publishers beyon...
New model, who dis? Inside Big Tech’s AI marketing arms race
Every new AI model promises to be better. But as tech giants compete for enterprise wallets, is the relentless launch cycle becoming a marketing strat...
This festive season, brands are approving systems, not just ads
Festive campaigns must now adapt across languages, cities, audiences, offers and screens. As AI accelerates this, brands are shifting from approving e...
TV ad activity drops 8.6% amid BARC blackout; digital surges 24.5%
Data from TAM AdEx for July 1 to September 28, 2026, shows television’s advertising index falling to 91.4, against a year-earlier base of 100
5 Things AI Agents Can Already Do That Most Marketers Still Do Manually
AI agents are transforming marketing by automating ad optimisation, personalisation, lead generation, campaign analytics and content creation, reducin...
Jio Cash Machine: India’s first ₹10-lakh-crore IPO lands net-debt-free
Jio's ₹27,500 crore of loans disappear. Free cash flow explodes 29-fold. 524 million customers. Priced below Airtel. The numbers the headlines missed
Satellite internet is coming to India. Will advertising change with it?
As Starlink, Jio & Airtel services await clearance for commercial operations, the connectivity tussle raises an unfamiliar question for advertisers: w...
AI can make 100 versions of an ad. Who checks version 63?
Under new ASCI rules, every consumer-facing AI-generated variant must stand on its own, even if master creative was compliant - a practical problem fo...
From search to shortlist: AI enters India’s festive buying journey
As shoppers use AI to compare products and build shortlists, brands must win consideration earlier. This festive season, AI may not replace the funnel...
Sashikumar Sreedharan to be President and CBO at Sarvam AI: Reports
Sashikumar Sreedharan has recently stepped down as Managing Director at Google Cloud India
Amit Kumar to be interim leader for Google Cloud India as Sashikumar Sreedharan moves on
Karan Bajwa, President, Asia Pacific, Google Cloud, announced the leadership change in a LinkedIn post
Why India is a stress test for agentic commerce
Agentic commerce promises to remove friction from shopping, but in a market where food, groceries and essentials already arrives in minutes, India may...
Meta appoints Dhruv Vohra as MD, Global Business Group, Southeast Asia
Vohra will lead Meta’s commercial business across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam
Meta, OpenAI, Anthropic, Google, Nvidia sign voluntary AI safety pact with Trump admin
The agreement calls on the participating companies to establish stronger internal controls and work with independent auditors to assess whether their...
The ad after the ad: Are brands now designing for the conversation?
As ads enter ChatGPT, Gemini, and Copilot, Indian creative leaders say the brief must plan for what a brand says after the ad ends
Google names Nitin Gajria Managing Director - Southeast Asia & South Asia Frontier Markets
Gajria’s career spans more than two decades across technology, consumer and marketing businesses
Google turns 28: Searching for answers in a world it helped create
Google has spent nearly three decades shaping the internet and its advertising economy. Now, as AI transforms discovery, the company must navigate an...
World News Day: The audience has changed, platforms have changed, but human nature has not
Guest Column: Chintamani Rao, Strategic Marketing and Media Consultant, traces news media’s evolution and argues that while platforms change, trust, c...
Leadership Timeline
14 Updates
Aug 2026
Latest
Sergey Brin — Co-founder (return)
Sergey Brin returned to work closely on Google's AI efforts, influencing the development of Gemini and the company's broader AI strategy.
Jul 2024
Sanjay Gupta — President, Asia Pacific (appointment)
Sanjay Gupta was elevated to the APAC role after previously serving as Country Head and Vice President of Google India.
Oct 2023
Sanjay Ghemawat — Senior Fellow (departure)
Sanjay Ghemawat left Google after 27 years to co-found Discovery Loop.
Oct 2023
Demis Hassabis — Chair and Chief Scientist (role change)
Demis Hassabis stepped back from day-to-day operations to focus on broader responsibilities.
Oct 2023
Kunal Soni — MD -APAC Android Partnerships (appointment)
Kunal Soni has been elevated to the position of Managing Director-APAC Android Partnerships at Google.
Oct 2023
Isha Tiwari — DV360 Lead (appointment)
Isha Tiwari joins Google as DV360 Lead.
Oct 2023
Rob Goodall — lead Data Centre Supply Strategy & Planning (appointment)
Rob Goodall joins Google to lead Data Centre Supply Strategy & Planning for EMEA and APAC.
Oct 2023
Sapna Chadha — VP, Asia Pacific Ads Go-To-Market Strategy & Operations (appointment)
Sapna Chadha has moved into the role of Vice President, Asia Pacific Ads Go-To-Market Strategy and Operations at Google.
Oct 2023
Stephanie Buscemi — Chief Marketing Officer (appointment)
Stephanie Buscemi appointed Chief Marketing Officer of Google Cloud.
Oct 2023
Nitin Gajria — Managing Director - Southeast Asia & South Asia Frontier Markets (appointment)
Nitin Gajria has been elevated to Managing Director - Southeast Asia and South Asia Frontier Markets at Google.
Campaigns, Awards & Events
Customized Doodle
Jul 2026
Google joined the celebrations with a customised doodle that transformed its logo into a tribute.
ICC Women's T20 World Cup 2026 Advertising Campaign
Mar 2026
Google became the single largest advertiser during the tournament, contributing 16% of total advertising volum...
Google's Advertising Campaign during ICC Women's T20 World Cup 2026
Mar 2026
Google became the single largest advertiser during the tournament, contributing 16% of total advertising volum...
Digital Advertising Growth 2026
Jan 2026
Google accounted for 1% of digital ad impressions.
Google Ads budget control
Oct 2023
Google announced two optional features for Google Ads: channel prioritisation and budget allocation, allowing...
Google Gemini
Oct 2023
A campaign featuring Shah Rukh Khan that positions Gemini as a supportive friend who listens, understands and...
Google Gemini campaign
Oct 2023
A campaign featuring Shah Rukh Khan aimed at promoting AI accessibility in India through multilingual capabili...
Google Gemini
Oct 2023
A full-page advertisement featuring Shah Rukh Khan promoting the AI-driven product Google Gemini.
AI Insights
AI
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AI-Driven SEO Transformation. The company's initiative to reward content that influences AI-generated answers could lead to a significant shift in how publishers approach SEO, moving beyond traditional metrics.
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Enhanced Advertiser Control. Google's introduction of new budget controls allows advertisers greater flexibility in managing their ad spend, although the effectiveness of this control remains debated.
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Competitive AI Marketing Landscape. As Google competes with other tech giants in the AI marketing space, the rapid introduction of new models may not align with actual customer needs, indicating a potential disconnect in the market.
FAQs
AI
Google has introduced new budget management tools that offer advertisers more flexibility in budget allocation.
Google's AI publisher payments could create a new optimization economy, shifting the focus from traditional rankings and clicks to content that shapes AI-generated answers.
Advertisers must ensure that each AI-generated variant of an ad complies with regulations, which can complicate the approval process.
Google is actively competing with other tech giants by continuously launching new AI models, although this may not always meet customer needs.
The BARC blackout has led to an 8.6% drop in TV ad activity, while digital advertising has surged by 24.5%.
AI-assisted summary, reviewed by our newsroom
AI
Google is enhancing advertiser control with new budget management tools while experimenting with AI-driven publisher payments that could transform SEO practices. The company is navigating a competitive landscape in AI marketing, where the rapid launch of new models raises questions about customer needs.