Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of...
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AI is transforming Indian advertising. Fir Bhi, can it say ‘Daag Achhe Hain?’
FIFA World Cup Final 2026: As Spain lifts the trophy, brands join the celebrations
The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clev...
YouTube gambling ads: Google loses appeal against fine imposed by Italian body
Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liab...
The Death of the Marketing Dashboard: Why AI Agents Will Explain Results
AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.
Publishers sue Google, allege Gemini was trained on copyrighted books without permission
Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of cop...
AI agents may soon shop and pay. Are brands ready?
According to a recent report, the National Payments Corporation of India is developing a common protocol through which verified AI agents could initia...
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Customized Doodle
Jul 2026
Google joined the celebrations with a customised doodle that transformed its logo into a tribute.
AI Insights
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Legal Challenges Over AI Training Data. Google is being sued by major publishers for allegedly using copyrighted books to train its Gemini AI models, raising concerns about intellectual property rights in AI development.
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Regulatory Scrutiny in Advertising. The fine imposed by Italian authorities for YouTube gambling ads indicates that Google is under increasing scrutiny regarding its advertising practices and compliance with local regulations.
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AI's Impact on Marketing Analytics. The rise of AI agents is transforming marketing analytics, moving beyond traditional dashboards to provide actionable insights, which could enhance decision-making for marketers.
FAQs
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Publishers including Hachette and Cengage are suing Google, claiming that the company unlawfully used copyrighted books to train its Gemini AI models.
Google was fined approximately $854,250 by Italian authorities for violating regulations related to gambling ads on YouTube.
AI agents are reshaping marketing analytics by providing explanations of results and recommending actions, moving beyond traditional dashboard metrics.
AI agents may soon be able to initiate UPI transactions, with the National Payments Corporation of India developing a protocol for this capability.
AI is transforming the Indian advertising landscape, influencing how brands engage with consumers and analyze marketing effectiveness.
AI-assisted summary, reviewed by our newsroom
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Google is currently facing legal challenges regarding its AI models, with publishers alleging that its Gemini AI was trained on copyrighted materials without permission. Additionally, the company has been fined by Italian authorities for gambling ads on YouTube, highlighting ongoing regulatory scrutiny in various markets.