Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on why a good product and competitive pricing are not always enough to win attention,...
Apple Music
23
Articles
6
Leadership Changes
2
Campaigns
1
Events
2
People
Latest News
23 Articles
The cost of being forgettable: Why good businesses struggle to build great brands
Apple Pay won’t beat UPI in India. It may not need to
Starting with a fraction of a fraction of UPI’s acceptance footprint, Apple Pay may not win India on transaction volume but own a smaller, higher-valu...
World News Day: The audience has changed, platforms have changed, but human nature has not
Guest Column: Chintamani Rao, Strategic Marketing and Media Consultant, traces news media’s evolution and argues that while platforms change, trust, c...
Pankaj Kalra appointed Director - Marketing at Zee Music Company
He joins Zee Music Company from Saregama India where he was Chief Manager-Marketing
IWMBuzz.com’s OTT Conclave India Web Fest Season 8 marks a spectacular success
India Web Fest Season 8, hosted by IWMBuzz, was a big success. The event discussed content, technology, streaming (OTT), data, and digital marketing i...
Hit or Miss: The week in ads
From Shah Rukh Khan and Sachin Tendulkar to AI, folklore, father-son banter, and festive storytelling, here are the campaigns that caught our attentio...
Apple’s real marketing advantage? Everyone else does the talking
Apple establishes the story; media, creators, analysts, fans and sceptics then tear it apart, extend it and keep it alive
e4mXplains: Could advertising data become a national-security risk in India?
US military is disabling mobile advertising IDs after reports that commercial location data was used to track personnel in the Middle East; exposes ho...
Messi: How football genius became a global brand
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Lionel Messi built a global brand through consistent...
Tim Cook exits as Apple CEO, John Ternus takes over
Cook will move on to the role of Executive Chairman
New India, Brand India: From potential to performance
Marketing leader Savio Cerejo writes that India is evolving from a nation of potential into a confident, ambitious and globally influential Brand Indi...
India makes the world's things. It still doesn't price them
On Independence Day, marketing leader Varun Mundra writes that India must move beyond being a low-cost supplier and build brands that command preferen...
Brand India 2026: From Incredible India to a global growth engine
Aanchal Arora, MD and Chairperson of 1702 Digital, explores how Brand India is evolving into a globally influential, digitally mature growth engine
Prasidha Menon joins Apple to lead Product Communications for India
Prior to joining Apple, Menon spent close to four years at Airbnb
Nostalgic singalongs to sibling banter: The week in ads
Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories
Beyond the Box Office: Why India's content studios are betting big on music IP?
As music becomes one of entertainment's most valuable long-tail assets, production houses are building their own labels, signalling a broader shift fr...
Shrirang Deodhar joins Zee Music Company as Associate Director - Music Marketing
Prior to this appointment, Deodhar was Senior Manager - Music Marketing at Saregama India
What Spider-Man’s record campaign reveals about film partnerships
From billion-dollar campaigns to decades-long brand associations, brand experts decode why some collaborations outlast the movies that spawned them
FIFA World Cup 2026 ad volumes on linear TV dip 4%; CTV widens advertiser base: TAM
While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform d...
The death of serendipity: Echo chambers consumers built, marketers fed
Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, examines how marketers and consumers have together traded...
Leadership Timeline
6 Updates
Oct 2023
Latest
Shrirang Deodhar — Associate Director - Music Marketing (appointment)
Shrirang Deodhar has joined Zee Music Company as Associate Director - Music Marketing.
Oct 2023
Shrirang Deodhar — Associate Director - Music Marketing (appointment)
Shrirang Deodhar joins Zee Music Company as Associate Director - Music Marketing.
Oct 2023
Prasidha Menon — Head of Product Communications for India (appointment)
Prasidha Menon joins Apple to lead Product Communications for India.
Oct 2023
Pankaj Kalra — Director - Marketing (appointment)
Pankaj Kalra has been appointed Director - Marketing at Zee Music Company.
Oct 2023
Pankaj Kalra — Director - Marketing (appointment)
Pankaj Kalra appointed Director - Marketing at Zee Music Company.
Sep 2023
John Ternus — CEO (appointment)
John Ternus takes over as CEO of Apple from Tim Cook.
Campaigns, Awards & Events
Introducing the new iPhone Duo
Oct 2023
Unveiling its first foldable iPhone, iPhone Duo, alongside the iPhone 18 Pro and Pro Max.
Hello India. Love, Amazon Music
Aug 2023
Amazon Music has launched its first-ever brand campaign in India, using the much-loved game of Antakshari to c...
AI Insights
AI
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Brand Strategy. Apple Music's marketing strategy relies heavily on the brand's established reputation, allowing it to maintain a competitive edge despite challenges from other streaming services.
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Market Positioning. While Apple Music may not dominate in transaction volume in markets like India, it aims to cultivate a high-value relationship with its users, focusing on quality over quantity.
FAQs
AI
Apple Music is a subscription-based music streaming service developed by Apple Inc. that offers users access to millions of songs, curated playlists, and exclusive content.
Apple Music differentiates itself through its integration with the Apple ecosystem, exclusive artist content, and a strong focus on user experience and curated playlists.
Yes, Apple Music is available in India and is competing with local streaming services to capture the market.
Apple Music offers individual, family, and student subscription plans, allowing users to choose based on their needs.
Yes, subscribers can download songs and playlists for offline listening on their devices.
AI-assisted summary, reviewed by our newsroom
AI
Apple Music continues to solidify its presence in the competitive streaming market, leveraging its brand strength and user engagement strategies. The platform is focusing on enhancing user experience and expanding its reach, particularly in markets like India, where it faces stiff competition from local players.
Key Executives
2 People
TC
Tim Cook
Executive Chairman
JT
John Ternus
CEO