Apple Music

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Lionel Messi built a global brand through consistent...

Cook will move on to the role of Executive Chairman

Marketing leader Savio Cerejo writes that India is evolving from a nation of potential into a confident, ambitious and globally influential Brand Indi...

On Independence Day, marketing leader Varun Mundra writes that India must move beyond being a low-cost supplier and build brands that command preferen...

Aanchal Arora, MD and Chairperson of 1702 Digital, explores how Brand India is evolving into a globally influential, digitally mature growth engine

Prior to joining Apple, Menon spent close to four years at Airbnb

Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories

As music becomes one of entertainment's most valuable long-tail assets, production houses are building their own labels, signalling a broader shift fr...

Prior to this appointment, Deodhar was Senior Manager - Music Marketing at Saregama India

From billion-dollar campaigns to decades-long brand associations, brand experts decode why some collaborations outlast the movies that spawned them

While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform d...

Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, examines how marketers and consumers have together traded...

According to a report by EY and the Indian Music Industry, India currently has around 14 million paid music subscriptions and 80% of listeners spendin...

The report says that 61% of non-paying respondents said they would consider paying if free alternatives were unavailable and subscription prices were...

Uday Kumar Verma, former MIB Secretary, writes that technology has globalised access to entertainment while making audiences embrace local languages,...