District by Zomato

Datta moves to Eternal from Cricbuzz where he served as Manager

On Uorfi Javed’s birthday, a look at how she turned unconventional fashion and public attention into brand equity, challenging the traditional rules o...

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on why a good product and competitive pricing are not always enough to win attention,...

Starting with a fraction of a fraction of UPI’s acceptance footprint, Apple Pay may not win India on transaction volume but own a smaller, higher-valu...

Agentic commerce promises to remove friction from shopping, but in a market where food, groceries and essentials already arrives in minutes, India may...

As brands chase visibility across more platforms and formats, agency leaders debate whether content volume is diluting distinctive creative work

Prior to this, Zeenah Vilcassim was Interim Marketing Director (India CMO) for Nothing

Before joining Dream Sports, Kohli spent over five years at Zomato

Explore this week's standout ad campaigns from Flipkart, Google, and more, showcasing creativity, humour, and a courtroom clash in the advertising wor...

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares why many believe PR can erase a crisis, but it cannot

Marketing leader Anindya Khare writes that brand India has evolved into a global marketing and innovation powerhouse, driven by homegrown brands, medi...

As AI floods the internet with visually similar content, brands are investing in what machines and screens cannot easily replicate! Experiences that s...

Prior to her promotion, Somya held the role of Senior Corporate Lead - EHS | Governance, Risk & Compliance

Prior to this, Kriti Bhargava was with Fever

From food deliveries sent through consumer apps to businesses responding directly to protesters, corporate actions became a talking point alongside th...

From CarryMinati to gaming streamers, creators command loyalty that legacy campaigns rarely earn. Industry voices explain what brands still get wrong

As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll...