Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines why festive advertising alone cannot drive purchases with...
Kalyan Jewellers
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Articles
7
Campaigns
Latest News
10 Articles
Jewellery Brands: What really drives the buying decision?
From first purchase to favourite brand - what builds customer loyalty?
A familiar welcome, an effortless purchase, a product that keeps its promise - customer experience leaders share insights on why customers return long...
Ranbir Kapoor Birthday: How brands are cashing in on his many on-screen personas
As Ranbir Kapoor turns 44, brands continue to draw on his film characters, celebrity status and growing entrepreneurial presence across FMCG, automobi...
Ganesh Chaturthi: Brands celebrate Bappa in style
From reimagining cultural symbols to bringing festive traditions into the home, brands are finding new ways to celebrate Bappa this Ganesh Chaturthi
Onam remains Kerala’s biggest retail opportunity for brands
For brands, Onam is much more than another festival on the calendar. It is one of Kerala’s biggest retail opportunities, where tradition, family celeb...
Why every marketer should understand Onam
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arr...
FIFA World Cup 2026 ad volumes on linear TV dip 4%; CTV widens advertiser base: TAM
While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform d...
How jewellery brands are moving beyond weddings as everyday wear reshapes marketing
Younger consumers are redefining jewellery buying, driving demand for versatile everyday pieces and prompting brands to rethink product, retail and ma...
Suresh Balakrishna embarks on new chapter with advisory and Board roles
Suresh will be joining VIT Business School of VIT Chennai as a Consultant. He will also be joining The Impact Collective as a Consultant
Trust never grows old: Why brands still turn to Amitabh Bachchan
Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group
Campaigns, Awards & Events
Legacy Is Our Biggest Gold
Feb 2026
A campaign featuring Kapoor conceptualised by AdVinciCode.
Diwali Campaign
Nov 2023
Campaign featuring bridal collections and messages around family and tradition.
Diwali Campaign
Nov 2023
Campaign featuring bridal collections and messages around family and tradition.
Kalyan Jewellers Campaign with Amitabh Bachchan
Oct 2023
Amitabh Bachchan represents Kalyan Jewellers, reinforcing trust in jewellery purchases.
Adorning Bappa, Continuing a Tradition
Sep 2023
Kalyan Jewellers has unveiled its latest Ganesh Chaturthi campaign, featuring brand ambassador and actress Poo...
Onam Campaign
Aug 2023
Kalyan Jewellers launches special promotions for Onam.
Onam Campaign
Aug 2023
Kalyan Jewellers invests in marketing during the Onam festival to boost sales.
AI Insights
AI
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Shift in Consumer Preferences. Younger consumers are driving demand for versatile everyday jewellery, prompting Kalyan Jewellers to rethink its product and marketing strategies.
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Festive Marketing Opportunities. Kalyan Jewellers is capitalizing on festive occasions such as Onam, which represents a major retail opportunity in Kerala, to boost sales.
FAQs
AI
Kalyan Jewellers is focusing on versatile everyday jewellery pieces in addition to traditional wedding jewellery.
Kalyan Jewellers leverages festive occasions like Onam to enhance its retail opportunities and connect with consumers.
Kalyan Jewellers targets younger consumers who are redefining jewellery buying habits.
The company is rethinking its product offerings and marketing strategies to align with changing consumer preferences for everyday wear.
Yes, Kalyan Jewellers participates in cultural celebrations, particularly during significant festivals like Onam.
AI-assisted summary, reviewed by our newsroom
AI
Kalyan Jewellers is adapting its marketing strategies to align with changing consumer preferences, particularly focusing on versatile everyday jewellery pieces rather than solely wedding-related items. The brand is also leveraging festive occasions like Onam to enhance its retail opportunities in Kerala, which is a significant market for jewellery sales.