For brands, Onam is much more than another festival on the calendar. It is one of Kerala’s biggest retail opportunities, where tradition, family celeb...
Kalyan Jewellers
6
Articles
3
Campaigns
2
People
Latest News
6 Articles
Onam remains Kerala’s biggest retail opportunity for brands
Why every marketer should understand Onam
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arr...
FIFA World Cup 2026 ad volumes on linear TV dip 4%; CTV widens advertiser base: TAM
While traditional television continued to command substantial advertiser interest, Connected TV emerged as the more diversified advertising platform d...
How jewellery brands are moving beyond weddings as everyday wear reshapes marketing
Younger consumers are redefining jewellery buying, driving demand for versatile everyday pieces and prompting brands to rethink product, retail and ma...
Suresh Balakrishna embarks on new chapter with advisory and Board roles
Suresh will be joining VIT Business School of VIT Chennai as a Consultant. He will also be joining The Impact Collective as a Consultant
Trust never grows old: Why brands still turn to Amitabh Bachchan
Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group
Campaigns, Awards & Events
Kalyan Jewellers Campaign with Amitabh Bachchan
Oct 2023
Amitabh Bachchan represents Kalyan Jewellers, reinforcing trust in jewellery purchases.
Onam Campaign
Aug 2023
Kalyan Jewellers launches special promotions for Onam.
Onam Campaign
Aug 2023
Kalyan Jewellers invests in marketing during the Onam festival to boost sales.
AI Insights
AI
-
Leveraging Onam Festival. Kalyan Jewellers is capitalizing on the Onam festival, which is a major retail opportunity in Kerala, to boost sales and brand visibility.
-
Shift in Consumer Preferences. The company is responding to a trend where younger consumers are driving demand for everyday jewellery, prompting a reevaluation of product offerings and marketing strategies.
FAQs
AI
Kalyan Jewellers is known for its wide range of gold and diamond jewellery, catering to various customer needs including traditional and contemporary designs.
Kalyan Jewellers has a strong presence in India, particularly in Kerala, and operates numerous showrooms across the country.
Kalyan Jewellers engages with customers through various marketing strategies, including leveraging cultural festivals like Onam to enhance retail opportunities.
Kalyan Jewellers is adapting to the trend of younger consumers seeking versatile everyday jewellery, moving beyond traditional wedding-focused pieces.
Kalyan Jewellers primarily targets a diverse customer base, including families celebrating festivals and younger consumers looking for everyday jewellery.
AI-assisted summary, reviewed by our newsroom
AI
Kalyan Jewellers is strategically leveraging the Onam festival, a significant retail opportunity in Kerala, to enhance its market presence. The brand is adapting to changing consumer preferences, particularly among younger buyers who are increasingly seeking versatile everyday jewellery rather than just traditional wedding pieces.
Key Executives
2 People
AB
Amitabh Bachchan
Brand Ambassador
GV
Ganapathy Viswanathan
Communication Consultant & Author