ShareChat and Moj, in partnership with Kantar, launched the ‘State of Microdrama in India’ Report at the Culture Intelligence Summit 2026
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ShareChat & Moj’s Microdrama Report by Kantar Signals New Opportunity for Brands
As microdramas take off, brands move from placement to participation
From JK Super Cement to Meesho and RuPay to Tinder and P&G, brands are moving beyond product placement, betting on serialised storytelling to build de...
Middle age is the new youth. But guess who hasn’t noticed?
Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, explores the growing gap between how middle age is experi...
ShareChat CBO Neha Markanda decodes India’s microdrama boom
With 100 million users in under a year and microdrama already contributing 30% of revenue just months after monetization began, Neha Markanda breaks d...
The Experience Economy: Why Treatonomics is rewriting the rules of marketing
Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and bu...
AI Insights
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Shift to Serialized Storytelling. Brands are increasingly moving from product placements to serialized storytelling to enhance engagement with audiences, particularly in the mobile-first environment.
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Growth of Microdrama. Microdrama has rapidly gained traction, contributing to 30% of revenue for platforms like ShareChat and Moj shortly after monetization, indicating a significant market opportunity.
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Collaboration with ShareChat and Moj. Kantar's partnership with ShareChat and Moj to launch a report on microdrama signifies its commitment to understanding and leveraging new storytelling formats in marketing.
FAQs
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Kantar is focusing on the trend of serialized storytelling, moving brands from traditional product placements to more engaging narratives.
Kantar launched the 'State of Microdrama in India' report, which explores the rise of microdrama as a storytelling format for brands.
Microdrama has contributed to 30% of revenue for ShareChat and Moj shortly after monetization began.
The Experience Economy refers to a shift in consumer spending from asset ownership to everyday indulgences, prompting brands to rethink their marketing strategies.
The Culture Intelligence Summit 2026 featured the launch of Kantar's microdrama report, highlighting insights from industry leaders.
AI-assisted summary, reviewed by our newsroom
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Kantar has recently collaborated with ShareChat and Moj to launch the 'State of Microdrama in India' report, highlighting the growing trend of serialized storytelling in marketing. This partnership aims to help brands engage more deeply with mobile-first audiences as they shift from traditional product placements to participatory narratives.
Key Executives
2 People
NM
Neha Markanda
CBO of ShareChat
SS
Shveta Singh
Founder of Iridescent Lens and Independent Marketing Consultant