Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and bu...
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The Experience Economy: Why Treatonomics is rewriting the rules of marketing
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Shift in Consumer Spending. Kantar highlights a significant shift in consumer spending from long-term asset ownership to everyday indulgences, necessitating a change in marketing strategies.
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Emphasis on Treatonomics. The concept of Treatonomics is being promoted by Kantar as a framework for brands to understand and engage with consumers in the current economic climate.
FAQs
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Treatonomics is a marketing framework proposed by Kantar that focuses on understanding consumer behavior as discretionary spending shifts towards everyday indulgences.
Kantar is adapting by encouraging brands to rethink their campaigns and budgets in light of changing consumer spending habits.
Kantar serves various industries including media, marketing, advertising, and technology.
Kantar's approach emphasizes understanding consumer behavior and adapting marketing strategies accordingly, particularly in the context of Treatonomics.
Understanding the shift in consumer spending is crucial for brands to effectively engage with their audience and optimize their marketing efforts.