Pitchfork Partners Strategic Consulting LLP

With soda brands sporting the same colours, fonts and flavours, branding experts flag how the chase for quick-commerce sales risks brand differentiati...

As Indian cultural codes find their way into global products, experts weigh in on what brands are really trying to unlock beyond the Indian consumer

Alongside the 31 agencies already cleared for the first phase, the CBC has identified another 8 agencies whose technical bids were found to have certa...

Brands are using unexpected collabs to trigger conversations, reach and social amplification; industry experts say while it is a smart marketing move...

With ChatGPT Ads live in India and Google testing conversational AI Search formats, advertisers face a new medium where assistance and promotion incre...

Tiger Global sold its stake as part of a funding round that valued TVF at around $22 million, significantly below the company’s $82 million valuation...

It is an independent advisory practice helping founders, leadership teams and organisations solve their most important growth, brand and customer chal...

Cable industry is likely to not pursue further legal remedies after Kerala HC vacated the stay on releasing the ratings without landing page data

As he turns 67 today, that body of work reads less like a résumé and more like a map of where Indian finance had to be rebuilt from the inside

For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identitie...

exchange4media wishes Sunil Gautam a very happy birthday and celebrates a remarkable legacy that continues to inspire India's communications fraternit...