Head Digital Works

Before joining BrandStory Digital, Swaminathan served as Senior Director – Revenues & New Initiatives at Globale Media

Legal voices say, in brand or agency workflows authorship may depend on prompting, iteration, selection and editing but the prompter cannot automatica...

Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI

Haralalka has been associated with Tata Digital since May 2019

The tribunal directed Jagat Gouri Cable Net to return the 194 STBs in good and working condition within two months of the judgment

As predictive AI tools promise to de-risk campaigns before they air, India's creative leaders are debating whether the data sharpens judgement or repl...

However, industry executives said scrapping the ad cap will only partly ease the sector’s concerns. The bigger issue is the restoration of BARC televi...

The decision was communicated by I&B Minister Ashwini Vaishnaw to an NBF delegation that met him today, e4m has learnt

He will work closely with Amaresh Godbole, CEO, PDX India and Chief AI Experiences & Solutions, Publicis Groupe India

Neeraj Roy is Managing Director and CEO of Hungama Digital Media Entertainment

Enjoy exciting Independence Sale Offers with exchange bonuses up to ₹10,000, savings up to ₹30,000 through bank cards, paper finance & UPI, flat 50% o...

The disclosure features in the 28th Report of the Standing Committee on Communications and Information Technology, chaired by Dr Nishikant Dubey

The draft has been placed in the public domain for objections and suggestions for 30 days from the date the Gazette notification is made available

Presented by DS Group, the fourth edition brought together over 60 of the Indian journalism's most influential editors and anchors for a day-long dial...

Senior television industry executives told e4m that the withdrawal was driven by a combination of legal setbacks and increasing industry pressure to r...

The federation reserves liberty to file a fresh writ petition on the same or similar cause of action

At e4m TechManch 2026, marketing leaders from Reliance Retail, Sintex, DLF, Cipla Health, Digital Turbine and Truecaller debated how consumer relation...

Cable industry is likely to not pursue further legal remedies after Kerala HC vacated the stay on releasing the ratings without landing page data

The decision removes the interim roadblock that had kept the provision in abeyance since May 22 and marks a significant victory for the Centre and BAR...

According to the advertisers' body, a calibrated increase would improve broadcasters' revenue prospects without materially affecting the consumer view...