Marketing leaders weigh in on how brands selling infrequently purchased products balance customer acquisition, brand building and measurable business...
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Ministry of Information and Broadcasting
36
Articles
5
Leadership Changes
3
Campaigns
3
Events
Latest News
36 Articles
When repeat purchases are years away, how do brands justify marketing spend?
We are enablers, not regulators: MIB's Senthil Rajan on India’s $100B media ambition
Joint Secretary says government’s role is to remove policy bottlenecks, ease doing business and help the media and entertainment industry tap global m...
Delete 30-min content mandate: Avinash Pandey of IBDF urges govt to ease broadcast rules
The broadcasters’ body has called for content-carriage separation, proportionate penalties, removal of temporary live-uplinking fees for sports and gr...
Anjali Gupta joins IIIDEM as Manager – Communications, Election Commission of India
In her new role, she will lead communication and outreach efforts for India’s Chairship of International IDEA, as well as for the IIIDEM initiative
India’s live events sector grew by 44% over the past year: Govt
The government recently held a meeting to review the implementation of the Single Window Clearances Portal for the live event industry on the India Ci...
Sebi launches Project Jagrook, cautions investors against finfluencers, anonymous tips
The campaign will focus on educating investors about regulated investment avenues while cautioning them against anonymous tips, finfluencers and misle...
4 CEOs, 1 demand, zero impact: TV ratings blackout exposes limits of industry forums
At FICCI Frames 2026, India's biggest broadcasters pressed for TV ratings to return. The government's position remains unchanged, raising questions ab...
Not just Dentsu, two more independent agencies helping CCI in ad cartel probe
A notice, reviewed by e4m and issued by the CCI on March 19, 2026, to an independent agency seeks specific details and information regarding the probe...
TRAI set to recommend regulatory framework for FAST, ALTD services
Several major broadcasters, however, have opposed TRAI bringing FAST and ALTD under telecom-style authorisation
Celebrating Abhinav Iyer: A journey of building brands, trust and impact
As Abhinav Iyer, Chief General Manager – Marketing & Strategy at The Muthoot Group, turns a year older today, we look at his journey of connecting mar...
In a first, IBDF discloses CCI search and seizure as ad cartel probe continues
IBDF also disclosed that certain employees had received summons to appear before the DG of CCI
Uncertainty over BARC continuity threatens wider M&E industry, from advertising to TV jobs
The measurement crisis will affect production houses, writers, directors, technicians, studios and other professionals working across television
The First Shot: How a quiet ad policy change signals a new AI platform war
By barring rivals from advertising competing image and voice tools as it launches similar products, OpenAI has drawn a competitive line that could rai...
ABC seeks govt nod to audit digital news circulation
The ABC’s proposal comes amid a measurement vacuum in digital news space with MRUCI working hard to bring print & digital readership under IRS ambit
Akshay Kumar Birthday: From Khiladi to Brand Khiladi, his diverse ad portfolio
As Akshay Kumar turns 59, his three-decade advertising journey shows how a celebrity can continually reinvent his brand persona
Broadcast rules get tougher: MIB adds graded penalties, eases some obligations
Revised Telecom Rules 2026 mark a shift from broad consolidation to a more structured compliance regime, while changes to radio programming and renewa...
MIB pushes Centre-State coordination on WAVES 2027, film permissions, cable RoW
The discussions come at a time when the government is increasingly positioning the creative economy
Sebi looks to rein in FOMO-led bond marketing and influencer promotions
The regulator's consultation paper proposes a revised advertising framework for online bond platform providers
MIB formally scraps 10+2 TV ad cap, gives broadcasters greater monetisation freedom
e4m was the first to report about the ministry's decision to remove the cap
MIB removes TV Ad cap: Advertisers expect more flexibility, not automatic rate hikes
The removal of the cap also creates a potential downside for advertisers: commercial clutter could dilute the impact of individual campaigns
Leadership Timeline
5 Updates
Aug 2026
Latest
Bikram Basu — Chief Marketing and Innovation Officer (appointment)
Bikram Basu has been appointed as Group Chief Marketing and Innovation Officer at Allied Blenders and Distillers.
Oct 2023
Harsh Kapadia — Head of Enterprise Creative (appointment)
Harsh Kapadia joins Stagwell’s Code and Theory as Head of Enterprise Creative.
Oct 2023
Anjali Gupta — Manager, Communications (appointment)
Anjali Gupta has joined as Manager, Communications at IIIDEM, leading communication and outreach efforts.
Oct 2023
Anjali Gupta — Manager – Communications (appointment)
Anjali Gupta joins IIIDEM as Manager, Communications at the Election Commission of India.
Oct 2023
Senthil Rajan — Joint Secretary (appointment)
Senthil Rajan discusses the ministry's role in facilitating the growth of India's media and entertainment industry.
Campaigns, Awards & Events
Project Jagrook
Oct 2023
A nationwide investor-awareness campaign warning investors against relying on finfluencers, anonymous tips and...
Project Jagrook
Oct 2023
A nationwide investor-awareness campaign warning investors against relying on finfluencers and exaggerated ret...
Onam Festive Offers
Aug 2023
Banks and finance companies join the festive conversation with offers.
AI Insights
AI
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Regulatory Changes Advocacy. MIB is pushing for the removal of certain broadcast regulations, including the 30-minute content mandate and temporary live-uplinking fees, to provide broadcasters with greater commercial freedom.
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Support for Media Growth. The government aims to facilitate the media and entertainment industry's growth to reach a $100 billion valuation by removing policy bottlenecks and supporting global market access.
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Industry Engagement. MIB's engagement with industry forums highlights the ongoing challenges in the media sector, particularly regarding TV ratings and the effectiveness of current regulatory frameworks.
FAQs
AI
The MIB is responsible for formulating and administering policies related to information, broadcasting, and the media sector in India.
MIB is advocating for the removal of the 30-minute content mandate, temporary live-uplinking fees, and promoting content-carriage separation.
MIB aims to support the industry by removing policy bottlenecks and facilitating easier access to global markets.
The $100 billion media ambition signifies the government's goal to enhance the media and entertainment sector's contribution to the economy and its global competitiveness.
MIB faces challenges such as the ongoing TV ratings blackout and the effectiveness of industry forums in addressing regulatory issues.
AI-assisted summary, reviewed by our newsroom
AI
The Ministry of Information and Broadcasting (MIB) is actively working to enhance the media and entertainment sector in India by advocating for policy changes that promote commercial freedom and ease of doing business. Recent discussions have focused on removing regulatory bottlenecks and improving the framework for broadcasters to better compete in global markets.