Revised Telecom Rules 2026 mark a shift from broad consolidation to a more structured compliance regime, while changes to radio programming and renewa...
Ministry of Information and Broadcasting
The discussions come at a time when the government is increasingly positioning the creative economy
The regulator's consultation paper proposes a revised advertising framework for online bond platform providers
e4m was the first to report about the ministry's decision to remove the cap
The removal of the cap also creates a potential downside for advertisers: commercial clutter could dilute the impact of individual campaigns
One of the key arguments underpinning the government's decision is the difference in regulatory treatment between television and digital media
In its statement to e4m, IBDF said it had been relentlessly following up with the government on the issue, making sustained representations on behalf...
However, industry executives said scrapping the ad cap will only partly ease the sector’s concerns. The bigger issue is the restoration of BARC televi...
The decision was communicated by I&B Minister Ashwini Vaishnaw to an NBF delegation that met him today, e4m has learnt
The bench sought to understand why the regulator had chosen a specific two-month period for the company's debarment and whether there was a rationale...
Parliamentary panel seeks measurable outcomes on rollout, says compliance deadlines should not keep shifting as MIB aims to expand reach of free DTH p...
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arr...
The government is preparing detailed report on industry feedback; calibrated changes may ease revenue pressure while retaining consumer safeguards
From jeera soda to mahua spirits, flavours once dismissed as too local to scale are becoming the most compelling growth strategy as brands chase diffe...
Cable industry is likely to not pursue further legal remedies after Kerala HC vacated the stay on releasing the ratings without landing page data
The decision removes the interim roadblock that had kept the provision in abeyance since May 22 and marks a significant victory for the Centre and BAR...
According to the advertisers' body, a calibrated increase would improve broadcasters' revenue prospects without materially affecting the consumer view...
Basu has nearly three decades of experience in the alcoholic beverages industry, including 11 years at ABD
The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling
At Grey India, Harsh Kapadia served as the Chief Creative Officer
Bikram Basu — Chief Marketing and Innovation Officer (appointment)
Bikram Basu has been appointed as Group Chief Marketing and Innovation Officer at Allied Blenders and Distillers.
Harsh Kapadia — Head of Enterprise Creative (appointment)
Harsh Kapadia joins Stagwell’s Code and Theory as Head of Enterprise Creative.
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Removal of TV Ad Cap. The MIB has formally scrapped the 10+2 TV advertising cap, providing broadcasters with increased monetization opportunities and flexibility in advertising.
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Focus on Creative Economy. The MIB is emphasizing the importance of the creative economy and is working on improving coordination between the Centre and States to support this sector.
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Regulatory Shift. The revised Telecom Rules 2026 indicate a shift towards a more structured compliance regime, moving away from broad consolidation in broadcasting regulations.