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Broadcast rules get tougher: MIB adds graded penalties, eases some obligations
Broadcast rules get tougher: MIB adds graded penalties, eases some obligations

Revised Telecom Rules 2026 mark a shift from broad consolidation to a more structured compliance regime, while changes to radio programming and renewa...

MIB pushes Centre-State coordination on WAVES 2027, film permissions, cable RoW
MIB pushes Centre-State coordination on WAVES 2027, film permissions, cable RoW

The discussions come at a time when the government is increasingly positioning the creative economy

Sebi looks to rein in FOMO-led bond marketing and influencer promotions
Sebi looks to rein in FOMO-led bond marketing and influencer promotions

The regulator's consultation paper proposes a revised advertising framework for online bond platform providers

MIB formally scraps 10+2 TV ad cap, gives broadcasters greater monetisation freedom
MIB formally scraps 10+2 TV ad cap, gives broadcasters greater monetisation freedom

e4m was the first to report about the ministry's decision to remove the cap

MIB removes TV Ad cap: Advertisers expect more flexibility, not automatic rate hikes
MIB removes TV Ad cap: Advertisers expect more flexibility, not automatic rate hikes

The removal of the cap also creates a potential downside for advertisers: commercial clutter could dilute the impact of individual campaigns

MIB: 12-min TV ad cap no longer needed
MIB: 12-min TV ad cap no longer needed

One of the key arguments underpinning the government's decision is the difference in regulatory treatment between television and digital media

A Progressive policy move: IBDF welcomes end of 10+2 ad cap
A Progressive policy move: IBDF welcomes end of 10+2 ad cap

In its statement to e4m, IBDF said it had been relentlessly following up with the government on the issue, making sustained representations on behalf...

Broadcasters welcome end of 10+2 ad cap
Broadcasters welcome end of 10+2 ad cap

However, industry executives said scrapping the ad cap will only partly ease the sector’s concerns. The bigger issue is the restoration of BARC televi...

MIB agrees to scrap 10+2 TV advertising cap
MIB agrees to scrap 10+2 TV advertising cap

The decision was communicated by I&B Minister Ashwini Vaishnaw to an NBF delegation that met him today, e4m has learnt

SAT questions SEBI over two-month market ban on Zee Entertainment, reserves order
SAT questions SEBI over two-month market ban on Zee Entertainment, reserves order

The bench sought to understand why the regulator had chosen a specific two-month period for the company's debarment and whether there was a rationale...

DD Free Dish: Parl panel pushes built-in satellite tuners for phasing out set-top boxes
DD Free Dish: Parl panel pushes built-in satellite tuners for phasing out set-top boxes

Parliamentary panel seeks measurable outcomes on rollout, says compliance deadlines should not keep shifting as MIB aims to expand reach of free DTH p...

Why every marketer should understand Onam
Why every marketer should understand Onam

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arr...

MIB set to soften TV ad cap rules in relief for broadcasters
MIB set to soften TV ad cap rules in relief for broadcasters

The government is preparing detailed report on industry feedback; calibrated changes may ease revenue pressure while retaining consumer safeguards

The localisation bet — why regional flavours are no longer a niche play in beverages
The localisation bet — why regional flavours are no longer a niche play in beverages

From jeera soda to mahua spirits, flavours once dismissed as too local to scale are becoming the most compelling growth strategy as brands chase diffe...

Kerala HC order on landing page ratings strengthens MIB's policy hand
Kerala HC order on landing page ratings strengthens MIB's policy hand

Cable industry is likely to not pursue further legal remedies after Kerala HC vacated the stay on releasing the ratings without landing page data

Kerala HC lifts stay on landing page TRP provision in MIB's Television Rating Policy
Kerala HC lifts stay on landing page TRP provision in MIB's Television Rating Policy

The decision removes the interim roadblock that had kept the provision in abeyance since May 22 and marks a significant victory for the Centre and BAR...

ISA backs 15-min TV ad cap, AAAI seeks market-led ad durations
ISA backs 15-min TV ad cap, AAAI seeks market-led ad durations

According to the advertisers' body, a calibrated increase would improve broadcasters' revenue prospects without materially affecting the consumer view...

Allied Blenders and Distillers names Bikram Basu as Chief Marketing & Innovation Officer
Allied Blenders and Distillers names Bikram Basu as Chief Marketing & Innovation Officer

Basu has nearly three decades of experience in the alcoholic beverages industry, including 11 years at ABD

MIB launches creator challenge with prizes of up to Rs 5 lakh
MIB launches creator challenge with prizes of up to Rs 5 lakh

The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling

Grey India's Harsh Kapadia joins Stagwell’s Code and Theory as Head of Enterprise Creative
Grey India's Harsh Kapadia joins Stagwell’s Code and Theory as Head of Enterprise Creative

At Grey India, Harsh Kapadia served as the Chief Creative Officer

Leadership Timeline
2 Updates
Aug 2026 Latest

Bikram Basu — Chief Marketing and Innovation Officer (appointment)

Bikram Basu has been appointed as Group Chief Marketing and Innovation Officer at Allied Blenders and Distillers.

Oct 2023

Harsh Kapadia — Head of Enterprise Creative (appointment)

Harsh Kapadia joins Stagwell’s Code and Theory as Head of Enterprise Creative.

Campaigns, Awards & Events
Onam Festive Offers
Aug 2023
Banks and finance companies join the festive conversation with offers.
AI Insights
AI
  • Removal of TV Ad Cap. The MIB has formally scrapped the 10+2 TV advertising cap, providing broadcasters with increased monetization opportunities and flexibility in advertising.
  • Focus on Creative Economy. The MIB is emphasizing the importance of the creative economy and is working on improving coordination between the Centre and States to support this sector.
  • Regulatory Shift. The revised Telecom Rules 2026 indicate a shift towards a more structured compliance regime, moving away from broad consolidation in broadcasting regulations.
? FAQs
AI
The MIB has removed the 10+2 TV advertising cap, allowing broadcasters more freedom in monetization.
The decision was based on the argument that the regulatory treatment for television should be different from that of digital media.
Advertisers expect more flexibility, but there are concerns that increased commercial clutter could dilute the impact of individual campaigns.
WAVES 2027 is an initiative that the MIB is focusing on, which involves enhancing coordination between the Centre and States regarding the creative economy.
The revised Telecom Rules 2026 introduce graded penalties and a more structured compliance regime for broadcasters.
AI-assisted summary, reviewed by our newsroom
AI

The Ministry of Information and Broadcasting (MIB) has recently made significant changes to broadcasting regulations, including the removal of the 10+2 TV advertising cap, which allows broadcasters greater monetization freedom. Additionally, the MIB is focusing on enhancing coordination between the Centre and States regarding the creative economy, particularly in relation to WAVES 2027 and film permissions.

Key Executives
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Ashwini Vaishnaw
Minister of Information and Broadcasting
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