The list includes channels from some of the country's largest television networks, including Colors Kannada, Star Gold Select, Star Kiran, Star Vijay...
Audit Bureau of Circulations (ABC)
5
Articles
3
Leadership Changes
1
People
Latest News
5 Articles
CBC puts 90 private TV channels on deadline for fresh empanelment
ABC seeks govt nod to audit digital news circulation
The ABC’s proposal comes amid a measurement vacuum in digital news space with MRUCI working hard to bring print & digital readership under IRS ambit
ABC open to more frequent reporting if it offers value at proportionate cost: Mohit Jain
Mohit Jain, the newly elected Chairman of ABC, outlines a cautious modernisation agenda for the 87-year-old circulation currency, balancing audit rigo...
INS defends 15% ad surcharge, calls it a ‘temporary measure’ amid rising costs
INS President Vivek Gupta says publishers should not be treated differently from other industries passing on inflationary costs
How advertisers are making up for the absence of IRS
Advertisers have quietly rebuilt their print planning playbook—combining ABC circulation data, proprietary market intelligence, consumer insights and...
Leadership Timeline
3 Updates
Oct 2023
Latest
Mohit Jain — Chairman (appointment)
Mohit Jain appointed as Chairman of Audit Bureau of Circulations.
Nov -0001
Mohit Jain — Chairman (appointment)
Newly elected chairman discussing digital measurement proposal.
Nov -0001
Mohit Jain — Chairman (appointment)
Newly elected chairman discussing digital measurement proposal.
AI Insights
AI
-
Digital News Audit Initiative. ABC is pursuing government approval to audit digital news circulation, highlighting the need for standardized measurement in the digital news sector.
-
Modernization Agenda. Under the leadership of Mohit Jain, ABC is focusing on modernizing its operations while maintaining audit rigor, indicating a shift towards adapting to new market demands.
-
Increased Reporting Flexibility. ABC is open to more frequent reporting if it can provide value at a proportionate cost, suggesting a willingness to adapt to advertiser needs.
FAQs
AI
ABC primarily serves to provide independent verification of the circulation figures of print and digital media, ensuring transparency and trust in media metrics.
ABC is seeking government approval to address the measurement vacuum in the digital news space, ensuring standardized metrics for digital circulation.
The current Chairman of ABC is Mohit Jain, who has recently outlined a modernization agenda for the organization.
The modernization agenda aims to balance audit rigor with technological advancements and the evolving needs of advertisers, ensuring ABC remains relevant in a changing media landscape.
Advertisers are combining ABC circulation data with proprietary market intelligence and consumer insights to rebuild their print planning strategies.
AI-assisted summary, reviewed by our newsroom
AI
The Audit Bureau of Circulations (ABC) is actively seeking government approval to audit digital news circulation, addressing a significant measurement gap in the digital news space. Additionally, ABC's newly elected Chairman, Mohit Jain, is advocating for a modernization agenda that balances audit integrity with technological advancements and the evolving needs of advertisers.
Key Executives
1 People
MJ
Mohit Jain
Chairman