Broadcast Audience Research Council (BARC)

From thoughtful packaging and practical gifts to personalised service and comfort, brands are looking beyond products to create meaningful festive sho...

Potential approaches include a software development kit (SDK), an application programming interface (API), a hybrid model or another mechanism identif...

Industry leaders will share key insights on the theme ‘Winning Attention with Context and Creativity’

At FICCI Frames 2026, India's biggest broadcasters pressed for TV ratings to return. The government's position remains unchanged, raising questions ab...

Dr. Annurag Batra writes on the road ahead for MRUCI as it seeks to revive IRS and establish a trusted readership currency for today’s media landscape

TV channels face uncertainty as BARC suspension overshadows festive season, but the solution is not far if all stakeholders prioritise industry intere...

Samudra Bhattacharya is the CEO of Print and Radio at HT Media

The measurement crisis will affect production houses, writers, directors, technicians, studios and other professionals working across television

People familiar with the discussions said broadcasters are also increasingly questioning why BARC continues to face resistance from the MIB

The ABC’s proposal comes amid a measurement vacuum in digital news space with MRUCI working hard to bring print & digital readership under IRS ambit

Its decision to seek a licence now indicates that TAM is looking to play a more direct role in the ratings ecosystem under the new framework

Industry body discussions flag a future where FAST expands FTA universe while pay-TV & subscription channels migrate to open-internet CTV

Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, decodes some of advertising’s most important periods of reinvention and the a...

News genre alone has cost the ratings body over ₹15 crore since March; a full-genre freeze from July could wipe out several times its annual revenue

The government is trying to create a competitive ratings market while simultaneously making the ratings business more heavily regulated

On his birthday, a look at a nearly three-decade career that has turned outreach, reputation and institution-building into a distinct form of media le...

The investment question is becoming more difficult because the television market itself faces structural pressure

Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control the underlying audience s...

Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry

The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with...