AIDCF stated that removing landing page data effectively removes any commercial incentive to advertise on or through landing page, even though the pol...
Broadcast Audience Research Council (BARC)
10
Articles
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Leadership Changes
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Awards
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People
Latest News
10 Articles
TV Ratings Policy row: Kerala HC reserves verdict on landing page TRP exclusion
Vikas Khanchandani’s Dangal TV consulting stint to end; what is next?
Vikas Khanchandani has been associated with the network as an advisor and has played a strategic role in the growth of Dangal TV and the broader netwo...
BARC blackout leaves TV programming heads flying blind as festive launch season nears
Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend...
BARC suspension, TV ratings policy under parliamentary lens
Parliament has also turned its attention to the government's proposed Telecommunications (Television, Radio and Associated Services) Rules, 2026
BARC doesn't need a restart. It needs a revolution
Dr Annurag Batra on why India needs one measurement currency, why India's marketers should be the principal custodians of audience measurement, and mo...
BARC's 2020 promise to fix landing page ratings comes back to haunt it in Kerala HC
The Kerala High Court disclosure is also feeding into a separate, and arguably bigger, storm brewing around BARC's leadership
BARC tells Kerala HC AIDCF misread SC order in TV ratings policy dispute
BARC urged the High Court to vacate the interim order, submitting that "there is no reason to have granted interim relief"
Landing pages inflate ratings: BARC backs MIB in Kerala HC
Says exclusion of landing-page viewership is a scientific audience measurement principle, not a restriction on channel placement; argues petition chal...
Kerala HC posts TV ratings hearing to July 21; AIDCF says MIB bypassing SC proceedings
The petitioners further argued that the Centre had failed to justify why existing safeguards developed by the BARC were insufficient
Dr. Sajan Raj Kurup awarded Honorary Doctorate By Maharishi European Research University
The honour recognises Kurup's contributions to storytelling, entrepreneurship and Indian knowledge systems
Leadership Timeline
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Nov -0001
Latest
Partho Dasgupta — Managing Partner at Thoth Advisors (none)
Calls for an overhaul of BARC's management due to persistent issues with ratings methodology.
Campaigns, Awards & Events
Honorary Doctorate
Oct 2023
Dr. Sajan Raj Kurup awarded Honorary Doctorate (Honoris Causa) in Vedic Science, Consciousness and Human Devel...
AI Insights
AI
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Impact of BARC's Rating Suspension. The suspension of BARC's weekly television ratings has disrupted the commissioning and scheduling processes for broadcasters, forcing them to rely on experience rather than data.
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Need for Audience Measurement Reform. Industry experts are calling for a revolution in audience measurement, advocating for a single measurement currency that marketers should control.
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Legal Challenges and Policy Scrutiny. BARC is currently under scrutiny from the Kerala High Court regarding its TV ratings policy, which has implications for advertising incentives and audience measurement practices.
FAQs
AI
The Broadcast Audience Research Council (BARC) is an organization that provides television audience measurement services in India.
The suspension disrupts broadcasters' ability to make informed programming decisions, impacting scheduling and content development.
BARC is facing scrutiny from the Kerala High Court regarding its TV ratings policy, particularly concerning landing page data.
Experts are advocating for a unified measurement currency that would be managed by marketers to improve the accuracy and reliability of audience data.
The exclusion of landing page data from ratings may diminish commercial incentives for advertisers, as it affects how viewership is measured.
AI-assisted summary, reviewed by our newsroom
AI
The Broadcast Audience Research Council (BARC) is currently facing significant challenges due to the suspension of weekly television ratings, which has left broadcasters without crucial data for programming decisions. This situation has prompted discussions in Parliament regarding the future of audience measurement in India, highlighting the need for a more unified approach to ratings.
Key Executives
3 People
DA
Dr. Annurag Batra
Industry Expert
DS
Dr. Sajan Raj Kurup
Honorary Doctorate Recipient
VK
Vikas Khanchandani
Advisor at Dangal TV