Broadcast Audience Research Council (BARC)

Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, decodes some of advertising’s most important periods of reinvention and the a...

News genre alone has cost the ratings body over ₹15 crore since March; a full-genre freeze from July could wipe out several times its annual revenue

The government is trying to create a competitive ratings market while simultaneously making the ratings business more heavily regulated

On his birthday, a look at a nearly three-decade career that has turned outreach, reputation and institution-building into a distinct form of media le...

The investment question is becoming more difficult because the television market itself faces structural pressure

Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control the underlying audience s...

Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry

The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with...

While procurement is changing the commercial side of pitches, holding-company consolidation is complicating the conflict-of-interest equation

His earlier stints include roles at Kommune India, NEWJ, Viacom18, GroupM, Reliance Broadcast Network, among others

The I&B Minister's 'Chanakya-like' approach focuses on BARC’s core regulatory and technical issues, rather than letting competing industry bodies figh...

The development comes after e4m reported that Swamy had been nominated and elected by the AAAI board to replace Shashi Sinha on the BARC board

However, industry executives said scrapping the ad cap will only partly ease the sector’s concerns. The bigger issue is the restoration of BARC televi...

At a time when BARC's credibility is already under the microscope before MIB, industry executives say the appointment risks opening an uncomfortable n...

Advertisers are seeking stronger audience proof, customised integrations and performance-linked deals, making broadcasters work harder to sell spot in...

Industry questions whether Srinivasan Swamy can take on another major responsibility, while calls grow for a younger, agile agency leader with a deep...

Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter

IBC is seeking to appoint a marketing and PR services provider to develop and execute marketing and communications programme aimed at building awarene...

Stakeholders also discussed broader ease-of-doing-business reforms for India's evolving media and entertainment ecosystem

e4m had first reported that the Ministry was inclined to allow BARC to resume ratings while the formal renewal process continued