The decline compares with a sharper 15% fall recorded by the news genre in January-July 2025
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Latest News
7 Articles
News TV advertising decline eases to 7% in Jan-Jul 2026: TAM AdEx
India’s AI Race Is Missing Its Foundation: Policybazaar Chief Data Scientist
Santosh Bhat, Chief Data Scientist at Policybazaar, says India’s insurance activity continues to grow, but financial literacy and household security r...
Akshay Kumar Birthday: From Khiladi to Brand Khiladi, his diverse ad portfolio
As Akshay Kumar turns 59, his three-decade advertising journey shows how a celebrity can continually reinvent his brand persona
Culture is becoming business lens: ShareChat & Moj on what that changes for marketers
That shift was a central theme at the Gurugram edition of ShareChat and Moj’s Culture Intelligence Summit 2026
Havas wins Policybazaar's media mandate; account pegged at over ₹300 crore
Win comes after a multi-agency review; mandate covers both Policybazaar and Paisabazaar
ICC Women's T20 WC26 sees 39% rise in ad intensity/match; India matches draw 58% more ads
According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in th...
Trust never grows old: Why brands still turn to Amitabh Bachchan
Consumers may admire dozens of celebrities, but they genuinely trust only a handful. Amitabh Bachchan belongs to that rare group
Campaigns, Awards & Events
ICC Women's T20 World Cup 2026 Advertising Campaign
Mar 2026
Policybazaar Insurance Brokers contributed 7% of total advertising volumes during the tournament.
Policybazaar's Advertising Campaign during ICC Women's T20 World Cup 2026
Mar 2026
Policybazaar contributed 7% of total advertising volumes during the tournament.
Policybazaar Campaign with Amitabh Bachchan
Oct 2023
Amitabh Bachchan becomes the brand ambassador for Policybazaar, emphasizing trust in insurance.
AI Insights
AI
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Media Mandate Acquisition. Policybazaar has secured a new media mandate with Havas, indicating a strategic move to enhance its advertising efforts and market presence.
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Focus on Financial Literacy. The Chief Data Scientist of Policybazaar emphasized the need for improved financial literacy in India, which is crucial for the growth of the insurance market.
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Growth in Insurance Activity. Despite challenges, the insurance activity in India continues to grow, showcasing the potential for Policybazaar's expansion in this sector.
FAQs
AI
Policybazaar is an online insurance aggregator that helps consumers compare and purchase insurance products.
The Chief Data Scientist of Policybazaar is Santosh Bhat.
Policybazaar appointed Havas as its media agency.
The media mandate won by Havas is valued at over ₹300 crore.
He mentioned that financial literacy and household security remain major challenges in the insurance market.
AI-assisted summary, reviewed by our newsroom
AI
Policybazaar has recently appointed Havas as its media agency, with the account valued at over ₹300 crore, following a competitive review process. Additionally, the company's Chief Data Scientist highlighted ongoing challenges in financial literacy and household security within India's growing insurance sector.
Key Executives
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SB
Santosh Bhat
Chief Data Scientist