She held roles across leading organisations including IDFC FIRST Bank, Gitanjali Group, TBWA and Havas
Aditya Birla Health Insurance
18
Articles
8
Leadership Changes
7
Campaigns
3
Events
3
People
Latest News
18 Articles
Priya Chandni joins Bharti AXA Life Insurance as Head – Brand Management & PR
Tanya Julka appointed Vice President – Marketing at Integrace Health
Prior to this, Tanya Julka was with Roche Diagnostics India, Neighbouring Markets as Head Marketing (Director Marketing)
Anisha Sharma joins Aditya Birla New Age Hospitality as Head of Marketing
Before joining Aditya Birla New Age Hospitality, Sharma was with Tata CLiQ Fashion
Emotional connect helps brands stand the test of time: Rathin Lahiri-SBI General Insurance
Rathin Lahiri, Head–Marketing & CSR, SBI General Insurance, on building trust in a crowded category, the evolving role of CTV & regional media, & the...
Parag Murudkar named Head of Marketing at Aditya Birla Sun Life AMC
Previously, he served as Head - Brand, Product and Channel Marketing at Aditya Birla Capital Ltd. (NBFC)
Hit or Miss: The week in ads
From heritage trails to freedom sales, mothers in uniform, to 80 stories of courage: this Independence Day, brands found new ways to say “Happy Azadi”
This year's Independence Day ads show new ways to say happy azadi
From heritage trails and 80 stories of courage to freedom sales and a mother's compassion, brands moved past the flag-and-jingle template this year
Ranabir Bose back at Aditya Birla Capital as Head – Marketing (NBFC) & Brand CoE
Prior to this, Ranabir Bose served as Head of Marketing at Aditya Birla Sun Life Mutual Fund (ABSLMF)
Celebrating Shreepad Shende: A strategist who believes ‘Work is Worship’
Shreepad Shende has built a professional journey defined by innovation, collaboration and an unwavering belief in the power of purposeful work
Darshana Shah launches Strategic Consulting & Coaching
It is an independent advisory practice helping founders, leadership teams and organisations solve their most important growth, brand and customer chal...
Biraja Tripathy exits JioBlackRock Mutual Fund
He spent nearly two years at JioBlackRock Mutual Fund
Health insurance must become a wellness partner, not just a claims payer: Mayank Bathwal
At e4m TechManch 2026, Mayank Bathwal, CEO of Aditya Birla Health Insurance, outlines why hyper personalization, preventive care & digitally enabled w...
Brands no longer own consumers. Trust is the only lasting advantage, say top marketers
At e4m TechManch 2026, marketing leaders from Reliance Retail, Sintex, DLF, Cipla Health, Digital Turbine and Truecaller debated how consumer relation...
Happiest Health announces entry into healthcare publishing business
Raghu Krishnan has assumed the role of President & CEO – Knowledge Business and Chief Editor
Hit or Miss: The week in ads
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
e4m TechManch: Experts to share insights on navigating data, platforms & privacy in India
The panellists will share insights on the topic ‘Do Brands Still Own the Consumer? Navigating Data, Platforms & Privacy in India’
Weight loss marketing gets a makeover as brands embrace credibility over quick fixes
For healthcare brands, this shift is translating into communication that prioritises education and evidence over aspirational transformation
Aditya Birla Health Insurance CEO Mayank Bathwal to share key insights at e4m TechManch
At the tenth edition of the conference, Mayank Bathwal will engage in a fireside chat with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businesswo...
Leadership Timeline
8 Updates
Jan 2026
Latest
Mayank Bathwal — CEO (appointment)
Mayank Bathwal discusses the future of health insurance at e4m TechManch 2026.
Apr 2025
Parag Murudkar — Head of Marketing (appointment)
Parag Murudkar has joined Aditya Birla Sun Life AMC as Head of Marketing, where he will lead marketing, brand and PR.
Apr 2025
Parag Murudkar — Head of Marketing (appointment)
Parag Murudkar has joined Aditya Birla Sun Life AMC as Head of Marketing.
Oct 2023
Raghu Krishnan — President & CEO – Knowledge Business and Chief Editor (appointment)
Raghu Krishnan has assumed the role of President & CEO – Knowledge Business and Chief Editor, overseeing the integrated Knowledge Business a...
Oct 2023
Ranabir Bose — Head – Marketing (NBFC) & Brand CoE (appointment)
Ranabir Bose is back at Aditya Birla Capital as Head – Marketing (NBFC) and Brand CoE, overseeing the company's entire lending portfolio.
Oct 2023
Anisha Sharma — Head of Marketing (appointment)
Anisha Sharma joins Aditya Birla New Age Hospitality as Head of Marketing for its newly launched café brand, ‘in good co’.
Oct 2023
Tanya Julka — Vice President – Marketing (appointment)
Tanya Julka appointed Vice President – Marketing at Integrace Health.
Oct 2023
Priya Chandni — Head – Brand Management & PR (appointment)
Priya Chandni joins Bharti AXA Life Insurance to lead brand management and public relations.
Campaigns, Awards & Events
Set The Example
Aug 2023
Liberty General Insurance has launched 'Set The Example,' exploring how everyday actions can shape the values...
Set The Example
Aug 2023
Liberty General Insurance has launched 'Set The Example,' an Independence Day brand film exploring how everyda...
Chuniye Bharosa, Apno Sa
Aug 2023
Unveiled the next chapter of its integrated brand campaign centered on Motor Insurance, focusing on trust and...
Think Before You Order
Nov -0001
Encouraging healthier everyday choices over generic advice.
Think Before You Order
Nov -0001
Encouraging healthier everyday choices over generic advice.
The Heritage Project - Worli Koliwada
Nov -0001
Birla Opus Paints has partnered with The Heritage Project to support the conservation and cultural revitalisat...
Set The Example
Nov -0001
A campaign showcasing a child's quiet defusal of a tense road confrontation, emphasizing inherited responsibil...
AI Insights
AI
-
Talent Acquisition. Aditya Birla Health Insurance is actively enhancing its marketing team by recruiting experienced professionals from diverse industries, indicating a strategic focus on strengthening its brand presence.
-
Emotional Branding. The company is emphasizing emotional connections in its branding strategy, which is essential for maintaining customer loyalty and trust in the health insurance sector.
FAQs
AI
Aditya Birla Health Insurance provides a range of health insurance products including individual and family health plans, critical illness coverage, and wellness programs.
Policies can be purchased directly from the Aditya Birla Health Insurance website, through insurance agents, or via various online insurance platforms.
The claim process typically involves notifying the insurer, submitting necessary documents, and following up with the claims department for approval.
Yes, Aditya Birla Health Insurance provides cashless hospitalization facilities at a network of hospitals across India.
Benefits include comprehensive coverage options, wellness programs, a wide network of hospitals, and a focus on customer service.
AI-assisted summary, reviewed by our newsroom
AI
Aditya Birla Health Insurance continues to strengthen its marketing capabilities by attracting talent from various sectors, enhancing its strategic positioning in the health insurance market. The company is focused on building emotional connections with customers, which is crucial for brand loyalty in a competitive landscape.
Key Executives
3 People
AS
Anisha Sharma
Head of Marketing
PM
Parag Murudkar
Head of Marketing at Aditya Birla Sun Life AMC
RB
Ranabir Bose
Head of Marketing (NBFC) & Brand CoE at Aditya Birla Capital