McCann India

New-age brand marketers say the next marketing battle may be less about reaching young consumers and more about earning a place in their culture

The review comes as Haier scales its India marketing spend on the back of a 30% sales jump, and profit more than tripling in FY25

This partnership supports the University's next phase of growth in India following the launch of its GIFT City campus

The Mumbai-based storytelling company will create brand-first microdramas, micro-docs, social series and micropodcasts

On his birthday, a look at a nearly three-decade career that has turned outreach, reputation and institution-building into a distinct form of media le...

As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into t...

Today, as she celebrates her birthday, we look at the journey of a marketing leader with nearly three decades of experience across brand building, cat...

Brands are gearing up for the festive rush with sharper offers, hyper-local campaigns and regional activations, as mass media and digital spends are e...

Mishra brings experience spanning brand communication, content development, editing, public relations and communications strategy

The iconic reality entertainment franchise premieres on 30 August on Star Jalsha and JioHotstar, promising a high-stakes game of strategy, relationshi...

Food and beverages emerged as the largest advertising sector on television during the seven-month period, accounting for 23% of total ad volumes

At Culture Intelligence Summit 2026, hosted by ShareChat and Moj, industry leaders discussed how brands could participate in cultural nuances of a mom...

His earlier stints include roles at Kommune India, NEWJ, Viacom18, GroupM, Reliance Broadcast Network, among others

Before joining Signpost India, he spent nearly two decades with The Times Group

From Netflix's early K-drama push to Prime Video's CJ ENM partnership, platforms are turning to Korean content to deepen engagement; as local original...

A popular cultural segment returns to the digital space, years after its successful run on ETV Urdu

At exchange4media and Skylight MediaKart's roundtable, marketers explored AI and the future of advertising

As part of the mandate, McCann India will support integrated communications across mainline, social media, e-commerce, influencers and activations

In her new role at GSK India, she will be part of the Communications & Government Affairs function, bringing her experience in brand and strategic com...

The campaign is conceptualised and written by Prasoon Joshi, Chairman, Omnicom Advertising India, and developed by Google with McCann India and Nirvan...