McCann India — Company Profile, News & AI Insights | Exchange4media
Home Companies McCann India
21
Articles
4
Leadership Changes
2
Campaigns
4
Events
4
People
Latest News
21 Articles
Nabeel A. Khan to quit Renault India
Nabeel A. Khan to quit Renault India

He is likely to lead a media and deep-tech communications platform

One brand, many voices: The shift towards localised storytelling
One brand, many voices: The shift towards localised storytelling

Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural context and the way people nat...

Saurabh Jhawar joins Pernod Ricard India as Senior VP - Integrated Ops
Saurabh Jhawar joins Pernod Ricard India as Senior VP - Integrated Ops

Prior to this, Jhawar was with Godrej Consumer Products Limited for over 11 years

Fast&Up India elevates Mahvish Ashraf to Senior Manager - International Brand Marketing
Fast&Up India elevates Mahvish Ashraf to Senior Manager - International Brand Marketing

Prior to the promotion, she served as Manager - Strategy and Business Development

FIFA World Cup Final 2026: As Spain lifts the trophy, brands join the celebrations
FIFA World Cup Final 2026: As Spain lifts the trophy, brands join the celebrations

The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clev...

Hit or Miss: The week in ads
Hit or Miss: The week in ads

From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising

e4m TechManch: Experts to share insights on navigating data, platforms & privacy in India
e4m TechManch: Experts to share insights on navigating data, platforms & privacy in India

The panellists will share insights on the topic ‘Do Brands Still Own the Consumer? Navigating Data, Platforms & Privacy in India’

Grey India's Harsh Kapadia joins Stagwell’s Code and Theory as Head of Enterprise Creative
Grey India's Harsh Kapadia joins Stagwell’s Code and Theory as Head of Enterprise Creative

At Grey India, Harsh Kapadia served as the Chief Creative Officer

10th anniversary edition of Ambi Parameswaran’s ‘Nawabs, Nudes, Noodles’ released
10th anniversary edition of Ambi Parameswaran’s ‘Nawabs, Nudes, Noodles’ released

The revised edition features a new introduction and an additional chapter that examines the transformative decade between 2015 and 2025

Is Indian gaming trading its scoreboard for a script?
Is Indian gaming trading its scoreboard for a script?

For an industry that has spent years pitching brands on esports sponsorships, tournament co-branding and competitive streamer endorsements, this diver...

PwC India partners with Questt AI
PwC India partners with Questt AI

Together, Questt AI and PwC India will help enterprises build AI-ready organisational intelligence that supports more accurate, context-aware business...

The new creative brief: Don't just make an ad, create a moment too
The new creative brief: Don't just make an ad, create a moment too

As attention fractures across screens, Indian brands are trading campaigns for participation, betting on moments audiences live in, rather than scroll...

How real-time intelligence is rewriting modern marketing
How real-time intelligence is rewriting modern marketing

AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is b...

Weight loss marketing gets a makeover as brands embrace credibility over quick fixes
Weight loss marketing gets a makeover as brands embrace credibility over quick fixes

For healthcare brands, this shift is translating into communication that prioritises education and evidence over aspirational transformation

Baishali Chatterjee joins Prime Video & Amazon MGM Studios as Head of Communications
Baishali Chatterjee joins Prime Video & Amazon MGM Studios as Head of Communications

She held communications leadership roles for several brands, including Netflix India, Vogue India, Lakmé Salon, Audible India, and others

How advertisers are making up for the absence of IRS
How advertisers are making up for the absence of IRS

Advertisers have quietly rebuilt their print planning playbook—combining ABC circulation data, proprietary market intelligence, consumer insights and...

TDSAT expands WAVES OTT case, impleads 64 broadcasters
TDSAT expands WAVES OTT case, impleads 64 broadcasters

The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Netwo...

Flutter, PokerStars India, Games24x7 join review challenge against SC online gaming ruling
Flutter, PokerStars India, Games24x7 join review challenge against SC online gaming ruling

e4m had first reported about Head Digital Works filing a review petition in the SC challenging the twin rulings

Gaming developers’ body launches national incubation programme - Supernova
Gaming developers’ body launches national incubation programme - Supernova

The programme aims at helping Indian game development studios transition from building games to creating globally competitive gaming businesses

BARC tells Kerala HC AIDCF misread SC order in TV ratings policy dispute
BARC tells Kerala HC AIDCF misread SC order in TV ratings policy dispute

BARC urged the High Court to vacate the interim order, submitting that "there is no reason to have granted interim relief"

Leadership Timeline
4 Updates
Oct 2023 Latest

Harsh Kapadia — Head of Enterprise Creative (appointment)

Harsh Kapadia joins Stagwell’s Code and Theory as Head of Enterprise Creative.

Oct 2023

Mahvish Ashraf — Senior Manager - International Brand Marketing (appointment)

Mahvish Ashraf has been promoted to Senior Manager - International Brand Marketing at Fast&Up India.

Oct 2023

Saurabh Jhawar — Senior VP - Integrated Ops (appointment)

Saurabh Jhawar joins Pernod Ricard India as Senior Vice President - Integrated Operations, Sustainability and Responsibility.

Oct 2023

Nabeel A. Khan — Deputy Vice President and Head of PR, Corporate Communications, and Public Affairs (departure)

Nabeel A. Khan has stepped down from his role at Renault India to lead a new media and deep-tech communications platform.

Campaigns, Awards & Events
Future GOAT
Jul 2026
ChatGPT India celebrated Lamine Yamal's rise with a playful visual of jerseys.
Meet The SUV Of MINI
Nov -0001
MINI India has launched a new campaign for the all-new MINI Countryman, featuring Kareena Kapoor Khan in a pla...
AI Insights
AI
  • Shift Towards Localized Storytelling. McCann India is adapting its strategies to prioritize localized storytelling, which enhances brand connection with regional audiences.
  • Emphasis on Cultural Context. The agency recognizes the significance of cultural context in communication, aiming to leverage creators who can effectively convey messages in a relatable manner.
? FAQs
AI
McCann India is focusing on localized storytelling to connect better with diverse audiences.
Localized storytelling is crucial as it helps brands resonate more authentically with regional audiences by reflecting their cultural nuances.
McCann India aims to collaborate with creators who understand regional languages and cultural contexts.
McCann India is aligning with the trend of brands shifting towards more authentic and relatable content in advertising.
By leveraging localized storytelling and cultural insights, McCann India plans to enhance brand communication.
AI-assisted summary, reviewed by our newsroom
AI

McCann India is focusing on localized storytelling, emphasizing the importance of creators who understand regional languages and cultural nuances. This shift reflects a broader trend in the advertising industry towards more authentic and relatable content that resonates with diverse audiences.

Key Executives
4 People
NA
Nabeel A. Khan
Former Executive at Renault India
MA
Mahvish Ashraf
Senior Manager - International Brand Marketing at Fast&Up India
SJ
Saurabh Jhawar
Senior VP - Integrated Ops at Pernod Ricard India
HK
Harsh Kapadia
Former Chief Creative Officer at Grey India
Link copied!