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124 Articles
Beyond translation: Why Bengal is becoming the brief, not just the market
Beyond translation: Why Bengal is becoming the brief, not just the market

As Puja season stretches the festive window, brands are building work from Bengal, not just for it, treating regional culture as a source of creative...

Sports Authority of India appoints Ashvin Mishra Bharat as Media Consultant
Sports Authority of India appoints Ashvin Mishra Bharat as Media Consultant

Bharat brings a background in sports journalism, public relations and media communications

Anvi Dadhich takes charge of marketing at JioBlackRock Investment Advisers
Anvi Dadhich takes charge of marketing at JioBlackRock Investment Advisers

Anvi Dadhich was previously with PowerUp Money where she most recently served as Associate Marketing Director

Naman Datta joins Eternal as Manager - Zomato Brand Ads
Naman Datta joins Eternal as Manager - Zomato Brand Ads

Datta moves to Eternal from Cricbuzz where he served as Manager

Lohit Gupta joins BitDelta India as Chief Business Officer
Lohit Gupta joins BitDelta India as Chief Business Officer

Gupta moves to BitDelta India after nearly five years at CoinDCX, most recently as Vice President – Business & Partnerships

HP Telecom India partners with Psykie to lead its integrated communications mandate
HP Telecom India partners with Psykie to lead its integrated communications mandate

Partnership to strengthen HPTL’s corporate communications and build its narrative for the next phase of growth

How street agitation is powering India’s creator growth
How street agitation is powering India’s creator growth

Here is a lowdown of how key digital commentators and on-ground voices fared during the recent Delhi protests

Pay DTH base shrinks to 48.56 million, FM radio ad revenue falls 9%: TRAI
Pay DTH base shrinks to 48.56 million, FM radio ad revenue falls 9%: TRAI

TRAI's latest performance report shows a mixed picture for broadcasting. The pay DTH subscriber base is slipping, FM radio ad income has dropped sharp...

Rachana Khanzode promoted to Director – Marketing & Communications at Maximus India
Rachana Khanzode promoted to Director – Marketing & Communications at Maximus India

Khanzode was earlier Senior Manager-India Marketing Communications

Cummins India names Gbile Adewunmi as Managing Director, effective November 1
Cummins India names Gbile Adewunmi as Managing Director, effective November 1

Gbile currently serves as Vice President, Power Systems Industrial Markets at Cummins

BW Businessworld hosts 7th edition of Future of Design Summit & Awards
BW Businessworld hosts 7th edition of Future of Design Summit & Awards

The theme of the summit was ‘Designing for a Self-Reliant India’

Treina Campos joins AB InBev India as Head of Communications
Treina Campos joins AB InBev India as Head of Communications

She most recently held the position of Associate Vice President at MSL India

McCann's Tyler Turnbull set to be named WPP Creative global CEO
McCann's Tyler Turnbull set to be named WPP Creative global CEO

Turnbull, who took charge of McCann in December after the Omnicom-IPG merger, will succeed Jon Cook, who is due to step down by March

Customer's Journey: From ‘Will This Work for Me?’ to ‘Yes, I Can Count on Them’
Customer's Journey: From ‘Will This Work for Me?’ to ‘Yes, I Can Count on Them’

CX leaders explain how understanding, ease, trust and ownership across every touchpoint can turn customer uncertainty into long-term confidence and lo...

Amar Dixit appointed CEO of WOI India
Amar Dixit appointed CEO of WOI India

The appointment comes after SwiftSeed Ventures’ integration with WOI India

Are brands finally taking regional creativity seriously?
Are brands finally taking regional creativity seriously?

From dubbed national films to ideas born in the region, agencies say brands are finally letting local culture, not translation, set the creative brief

From first purchase to favourite brand - what builds customer loyalty?
From first purchase to favourite brand - what builds customer loyalty?

A familiar welcome, an effortless purchase, a product that keeps its promise - customer experience leaders share insights on why customers return long...

The Advertising Club re-elects Dheeraj Sinha as President for 2026-27
The Advertising Club re-elects Dheeraj Sinha as President for 2026-27

This will be Dheeraj Sinha’s second term as  President of The Advertising Club

Will Rubika Liyaquat return to News18 India?
Will Rubika Liyaquat return to News18 India?

Most recently, Liyaquat served as the Senior Executive Editor – TNNB and Vice President – Special Projects at Times Now Navbharat

Erfan Raina joins Urdu India as Output Editor
Erfan Raina joins Urdu India as Output Editor

Raina has nearly a decade of experience in broadcast and digital journalism

Leadership Timeline
59 Updates
Nov 2026 Latest

Gbile Adewunmi — Managing Director (appointment)

Appointment of Gbile Adewunmi as Managing Director of Cummins India Limited and India Regional Leader.

Jul 2026

Rajat Sharma — Chairman and Editor-in-Chief (re-election)

Rajat Sharma re-elected President of News Broadcasters and Digital Association (NBDA) for the year 2026-27.

Jan 2026

Dheeraj Sinha — CEO (none)

Dheeraj Sinha serves as CEO of McCann India.

Mar 2025

Rachana Khanzode — Director – Marketing & Communications (promotion)

Rachana Khanzode has been promoted to Director - Marketing & Communications at Maximus India, where she will lead the integrated communicati...

Jan 2024

Nirvik Singh — Independent Director (appointment)

Nirvik Singh is an independent director of Gulf Oil Lubricants India.

Jan 2024

SW Network — digital mandate handler (appointment)

SW Network appointed to handle Haier India's digital mandate.

Oct 2023

Harsh Kapadia — Head of Enterprise Creative (appointment)

Harsh Kapadia joins Stagwell’s Code and Theory as Head of Enterprise Creative.

Oct 2023

Mahvish Ashraf — Senior Manager - International Brand Marketing (appointment)

Mahvish Ashraf has been promoted to Senior Manager - International Brand Marketing at Fast&Up India.

Oct 2023

Saurabh Jhawar — Senior VP - Integrated Ops (appointment)

Saurabh Jhawar joins Pernod Ricard India as Senior Vice President - Integrated Operations, Sustainability and Responsibility.

Oct 2023

Nabeel A. Khan — Deputy Vice President and Head of PR, Corporate Communications, and Public Affairs (departure)

Nabeel A. Khan has stepped down from his role at Renault India to lead a new media and deep-tech communications platform.

Campaigns, Awards & Events
Onam Campaign 2026
Sep 2026
Eastern integrates television with OTT and digital for its Onam campaign.
Onam Campaign 2026
Sep 2026
Hisense India focuses its Onam strategy on OOH and influencer marketing.
Future GOAT
Jul 2026
ChatGPT India celebrated Lamine Yamal's rise with a playful visual of jerseys.
ICC Women's T20 World Cup 2026 Advertising Campaign
Mar 2026
Amway India Enterprises contributed 11% of total advertising volumes during the tournament.
Amway India's Advertising Campaign during ICC Women's T20 World Cup 2026
Mar 2026
Amway India Enterprises contributed 11% of total advertising volumes during the tournament.
2025 Ganesh campaign
Sep 2025
Connected its automobile brand with the idea of collective prayer through a digital and physical activation ar...
2025 Ganesh campaign
Sep 2025
Connected its automobile brand with the idea of collective prayer through a digital and physical activation ar...
Made of MAD and Xceed Your Limits
Jan 2025
Campaigns featuring Kumar as brand ambassador for the X7 series.
Future of Design Awards
Sep 2026
The WeWork India Mobile App received Bronze in the Tech category.
Best Digital, Social Media & Mobile Media Agency of the Year
Jul 2026
Recognized for outstanding performance in digital, social media, and mobile media.
Best Digital, Social Media & Mobile Media Agency of the Year
Jul 2026
Recognized for excellence in digital, social media, and mobile media services.
Best Digital, Social Media & Mobile Media Agency of the Year
Jul 2026
Wavemaker India emerged as one of the key winners at the e4m Indian Digital Marketing Awards (IDMA) 2026, taki...
e4m Indian Digital Marketing Awards (IDMA) 2026
Jan 2026
Mindshare India won a total of 24 metals including 10 gold, 7 silver, and 7 bronze for its exceptional work in...
AI Insights
AI
  • Regional Cultural Influence. McCann India is emphasizing the importance of regional culture, particularly from Bengal, in shaping creative marketing strategies.
  • Festive Marketing Strategy. The company is aligning its campaigns with the extended festive window of the Puja season, indicating a strategic focus on seasonal marketing.
? FAQs
AI
McCann India is focusing on leveraging regional culture, especially from Bengal, to inspire creative ideas in their campaigns.
The company is treating regional influences as central to their creative processes, rather than just market considerations.
The Puja season is significantly influencing McCann India's marketing strategies as they extend the festive window for campaigns.
Bengal is becoming a source of creative ideas for McCann India, reflecting a shift towards regional cultural integration in marketing.
McCann India views regional markets as vital sources of inspiration for creative work, rather than just target demographics.
AI-assisted summary, reviewed by our newsroom
AI

McCann India is increasingly focusing on leveraging regional culture, particularly from Bengal, to inspire creative ideas and marketing strategies, especially during the festive Puja season. This approach signifies a shift in how brands are conceptualizing their campaigns, treating regional influences as integral to their creative processes rather than mere market considerations.

Key Executives
5 People
AM
Ashvin Mishra Bharat
Media Consultant
AD
Anvi Dadhich
Associate Marketing Director
LG
Lohit Gupta
Chief Business Officer
RK
Rachana Khanzode
Director – Marketing & Communications
GA
Gbile Adewunmi
Managing Director
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