With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to ju...
Omnicom Advertising India
60
Articles
28
Leadership Changes
2
Campaigns
13
Awards
2
People
Latest News
60 Articles
India’s ₹1.55 Lakh Cr ad market has a measurement problem. Digital is winning by default
Omnicom Media names David McCallen as Chief Strategy Officer, Asia Pacific
He reports to Tony Harradine, CEO, OM Asia Pacific
Sugar Squeeze & Regulatory Heat: FMCG marketers brace for double whammy
While sugar prices have surged 30%, rising cost of edible oil, wheat, cocoa adds to margin pressure; packaged food advertisers left to choose between...
Kartik Sharma: A career shaped by clarity, curiosity and transformation
As he celebrated his birthday recently, e4m looks at the Omnicom Media India CEO’s journey and his role in shaping the evolving media landscape
OMD India wins integrated media mandate for Ventura
The mandate will see OMD India lead the brand’s media strategy, planning, and execution
Omnicom rolls out new media agency - Hearts United
New global media network, which has been created after merging Hearts & Science and Mediahub will operate across 40 markets with $9.1 bn in 2025 billi...
ChatGPT ads: 3 takeaways on pricing of attention
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Imran Majid elevated to Vice President - Investment at Alliance Advertising and Marketing
He was serving as Senior Business Director - Media Buying and Planning
OpenAI rolls out ChatGPT Ads in India
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
Middle age is the new youth. But guess who hasn’t noticed?
Guest Column: Shveta Singh, founder of Iridescent Lens and independent marketing consultant, explores the growing gap between how middle age is experi...
Onam 2026: Media agencies reveal the FOMO fuelling Kerala’s festive ad boom
Industry experts say there is typically a 15–20% uplift in seasonal budgets for Kerala during Onam
One year of PROGA: ASCI flags 4,858 betting ads ahead of cricket calendar, festive season
ASCI said almost 97% of advertisements reported during the post-PROGA period were found on the Meta Ad Library, Instagram and websites
This Onam, Kerala OOH ad spend expected to grow 20%
From Kochi Metro to airports and malls, brands are expanding their OOH play beyond traditional hoardings
Broadcasters welcome end of 10+2 ad cap
However, industry executives said scrapping the ad cap will only partly ease the sector’s concerns. The bigger issue is the restoration of BARC televi...
MIB agrees to scrap 10+2 TV advertising cap
The decision was communicated by I&B Minister Ashwini Vaishnaw to an NBF delegation that met him today, e4m has learnt
Drinking heavily in public shows bad upbringing: Tanya Goyal hits back at Srinivasan Swamy
Goyal's response broadly challenges how she believes the AAAI should be governed
AAAI’s BARC pick sparks debate: Should Srinivasan Swamy take on yet another key role?
Industry questions whether Srinivasan Swamy can take on another major responsibility, while calls grow for a younger, agile agency leader with a deep...
Shah Rukh Khan teams up with Prasoon Joshi for Google Gemini campaign
The campaign is conceptualised and written by Prasoon Joshi, Chairman, Omnicom Advertising India, and developed by Google with McCann India and Nirvan...
Ricky Chanana appointed as Senior VP - Commercial, Omnicom Media Asia
In this role, Ricky will lead the expansion and adoption of Omnicom Media's industry-leading commercial solutions across the region
TVS Motor splits media mandate? Digital biz likely to go to Omnicom Kinnect
As per sources, the digital business account could be worth nearly Rs 80 crore to Rs 100 crore
Leadership Timeline
28 Updates
Jul 2026
Latest
Sudesh Kapoor — Secretary General (appointment)
Informed members about the upcoming board elections and AGM.
Jan 2024
Shashi Sinha — Executive (departure)
Shashi Sinha steps away from Omnicom after significant contributions to the media planning and buying industry.
Oct 2023
Shashi Sinha — Leader (departure)
Shashi Sinha's recent move away from the Omnicom Group closes an important chapter.
Oct 2023
Shashi Sinha — retiree (retirement)
Shashi Sinha officially retires from Omnicom.
Oct 2023
Shashi Sinha — Executive (retirement)
Shashi Sinha officially retires from Omnicom after a remarkable career.
Oct 2023
Shashi Sinha — Leader (departure)
Shashi Sinha has left Omnicom after nearly three decades, marking the end of an era for the company.
Oct 2023
Shashi Sinha — Leader (departure)
Shashi Sinha has left Omnicom after nearly three decades, marking the end of an era for the company.
Oct 2023
Shashi Sinha — Executive (departure)
Shashi Sinha departs from Omnicom before the end of his contract.
Oct 2023
Kartik Sharma — CEO of Omnicom Media India (appointment)
Kartik Sharma celebrates six years at Omnicom Media, reflecting on growth and gratitude.
Oct 2023
Ricky Chanana — Senior VP - Commercial (appointment)
Ricky Chanana appointed as Senior Vice President, Commercial, Omnicom Media Asia.
Campaigns, Awards & Events
Integrated Media Mandate for Ventura
Oct 2023
OMD India has been awarded the integrated media mandate for Ventura, focusing on media strategy, planning, and...
Integrated Media Mandate for Ventura
Oct 2023
Omnicom Media’s OMD India has been awarded the integrated media mandate for Ventura, focusing on media strateg...
AAAI Lifetime Achievement Award
Jan 2026
A prestigious award honoring exceptional contributions in the advertising industry.
AAAI Lifetime Achievement Award
Jan 2026
A prestigious award honoring exceptional contributions in the advertising industry.
AAAI Lifetime Achievement Award for 2026
Jan 2026
A prestigious award honoring exceptional contributions in the advertising industry.
Lifetime Achievement Award
Oct 2023
The industry's most coveted individual honour facing credibility tests regarding its selection process.
Lifetime Achievement Award
Oct 2023
The AAAI's Lifetime Achievement Award is facing criticism regarding its transparency and selection process.
Lifetime Achievement Award
Oct 2023
The AAAI's highest individual honour facing scrutiny over governance and transparency issues.
AAAI Lifetime Achievement Award
Oct 2023
The controversy surrounding the AAAI Lifetime Achievement Award has taken an unfortunate turn involving allega...
AAAI award controversy
Oct 2023
Controversy surrounding the selection process for the AAAI awards, involving allegations of lobbying and gover...
AI Insights
AI
-
Launch of Hearts United. Omnicom has introduced a new global media network, Hearts United, by merging Hearts & Science and Mediahub, aiming for significant growth in billings by 2025.
-
Strategic Leadership Appointment. David McCallen has been appointed as Chief Strategy Officer for Asia Pacific, indicating a focus on strengthening strategic capabilities in the region.
-
Focus on Digital Media. With traditional media facing measurement challenges, Omnicom is adapting by shifting focus towards digital advertising, which is gaining traction in the Indian market.
-
Integrated Media Mandate Win. OMD India has secured the integrated media mandate for Ventura, showcasing its capability in leading media strategy and execution.
FAQs
AI
Hearts United is a new global media network launched by Omnicom, formed by merging Hearts & Science and Mediahub, aimed at expanding its operations across 40 markets.
David McCallen has been appointed as the Chief Strategy Officer for Asia Pacific.
The Indian ad market is experiencing measurement issues in traditional media, leading to a shift of ad dollars towards digital platforms.
OMD India won the integrated media mandate for Ventura, which includes leading the brand's media strategy, planning, and execution.
Omnicom is focusing on digital advertising as traditional media faces measurement challenges, thus aligning its strategies to capture the growing digital market.
AI-assisted summary, reviewed by our newsroom
AI
Omnicom Advertising India has been actively navigating the challenges in India's advertising landscape, particularly with the shift towards digital media amidst measurement issues in traditional formats. The company recently launched a new media agency, Hearts United, and appointed David McCallen as Chief Strategy Officer for the Asia Pacific region.
Key Executives
2 People
DM
David McCallen
Chief Strategy Officer, Asia Pacific
KS
Kartik Sharma
CEO, Omnicom Media India