e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe
Dentsu
42
Articles
18
Leadership Changes
6
Campaigns
1
Awards
4
Events
2
People
Latest News
41 Articles
Dentsu IT probe widens: ‘Royalty pivot’, election and government campaigns under scanner
Fundamentals of brand building still same but AI has democratised marketing: Experts
At Pitch CMO Summit in Bengaluru, Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip, and Nitin Khanna, CMO, ACKO, discussed what marketer...
Dentsu IT raids enter third day as tax sleuths scour financial and server data
Around 20 Income Tax officials entered Dentsu’s Mumbai office on Tuesday, according to people familiar with the operation
When the agency becomes the story: The cost of trust under scrutiny
Dr Annurag Batra writes that agency investigations underscore the need to protect trust through strong governance, transparency and clear communicatio...
Dentsu IT raids: Is ‘royalty pivot’ leading Income Tax to India’s ad money?
Industry executives say royalty payments have increasingly become an area of attention as multinational companies rely more heavily on intangible asse...
Dentsu India IT raids rattle Japan HQ; APAC asks employees to work from home
The APAC leadership has also sent out a message that the matter is serious and cannot be disclosed
Income Tax raid at Dentsu India raises fresh questions as group bets big on India
According to sources at the Mumbai's Worli Police Division, the searches by IT officials began at 10 am
IMPACT Exclusive: Raids at Dentsu India offices in Delhi and Mumbai
Dentsu India faces renewed regulatory scrutiny, say sources. The raids are suspected to be conducted by the Income Tax department
FSSAI crackdown pushes packaged-food brands to rethink claims, campaigns
FMCG players reassess product claims and review media mixes amid regulatory scrutiny; industry expects an impact on ad spends in the near term
Dentsu’s Chief Strategy and Product Officer Robert Walker exits
Robert Walker is moving back to London
When every brand reacts to the same moment, who is actually being creative?
As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into t...
Aisha Khan joins dentsu as Head of Retail & Commerce, North America
In additional, Jennifer Bryce has been appointed as EVP of Strategic Commerce Media Accounts, and Jason O'Toole as EVP, Head of Commerce & Retail Medi...
As India resets TV ratings, digital’s measurement black boxes loom larger
Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control the underlying audience s...
Industry leaders to decode what’s changing in brand building at Pitch CMO Summit 2026
Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip; Nitin Khanna, CMO, ACKO & Indrajeet Mookherjee, President – Integrated Client Manageme...
TV inventory is selling without ratings. So, where’s the BARC blackout hurting?
Brands aren't abandoning TV and top channels are selling out, but without fresh GRPs, broadcasters are negotiating harder on rates, inventory and inte...
Asad Khan joins dentsu as Head of Experience
Prior to this, Khan was Digital Director at digital marketing firm First Page
Dentsu shifts from global scale to ‘Right to Win’ as restructuring accelerates
Dentsu said it plans to allocate a portion of Global HQ cost savings to AI and Data & Technology investment
Dentsu Creative's Shoubhik Roy elevated to Executive Creative Director
Roy was earlier serving as Group Creative Director - Copy at Dentsu Creative Isobar
Saagar Sethi appointed Chief Business Officer South Asia, Dentsu
Saagar will handle an expanded portfolio comprising Investment & Trading, Media Planning & Operations, Performance Practice and Operational Excellence
Dentsu ropes in Mudit Swarup as SEA Influencer Business Consultant
Mudit Swarup will be based out of Bangkok; he was earlier associated with Kitly Business in Sydney as Director & Head of Growth
Leadership Timeline
18 Updates
Sep 2026
Latest
Saagar Sethi — Chief Business Officer South Asia (appointment)
Saagar Sethi appointed as Chief Business Officer, South Asia, dentsu.
Jan 2025
Akshay Dhody — Senior Director - Media Planning (appointment)
Promotion of Akshay Dhody to Senior Director - Media Planning at Dentsu India.
Oct 2023
Ajay Gupte — Chief Operating Officer (appointment)
Ajay Gupte joins Dentsu India as Chief Operating Officer.
Oct 2023
Ajay Gupte — Chief Operating Officer (appointment)
Ajay Gupte joins Dentsu India as Chief Operating Officer.
Oct 2023
Sahil Shah — CEO (appointment)
Appointment of Dentsu Creative Isobar as the creative agency partner for Bandhan Bank.
Oct 2023
Rasiq Sultan — Vice President (appointment)
Rasiq Sultan elevated to Vice President at Posterscope India, part of Dentsu company.
Oct 2023
Maya Nair — Senior Vice President (promotion)
Maya Nair has been promoted to the position of Senior Vice President at Dentsu India.
Oct 2023
Abhinay Bhasin — Executive Vice President - Product & Technology (promotion)
Promotion of Abhinay Bhasin to Executive Vice President - Product & Technology at Dentsu India.
Oct 2023
Mudit Swarup — SEA Influencer Business Consultant (appointment)
Mudit Swarup has been appointed as SEA Influencer Business Consultant at dentsu.
Oct 2023
Shoubhik Roy — Executive Creative Director (appointment)
Shoubhik Roy has been promoted to Executive Creative Director at Dentsu Creative.
Campaigns, Awards & Events
Government and election-related campaigns
Oct 2023
The Income Tax Department is examining campaign-related records, including work undertaken for government-link...
Government and Election Campaigns
Oct 2023
The Income Tax Department is examining campaign-related records, including work undertaken for government-link...
Dentsu wins TVS Motor’s Rs 200 crore media mandate
Oct 2023
Dentsu has been awarded the media mandate for TVS Motor Company, valued at ₹200 crore, after a competitive pit...
Dentsu wins TVS Motor’s media mandate
Oct 2023
Dentsu has been awarded the primary media agency account for TVS Motor Company.
Dentsu wins TVS Motor's media mandate
Oct 2023
Dentsu has been awarded the primary media agency account for TVS Motor Company.
Own the Room
Nov -0001
Integrated creative mandate for Blackberrys focusing on brand strategy, ideation, creative development, and so...
Canon India’s digital and e-commerce mandate
Oct 2023
Dentsu Creative Isobar wins the digital and e-commerce mandate for Canon India’s Imaging Consumer Business.
AI Insights
AI
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Regulatory Scrutiny. Dentsu India is facing significant regulatory scrutiny as Income Tax officials conduct raids at its offices in Mumbai and Delhi, focusing on financial and server data.
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Impact on Operations. The ongoing investigations have led Dentsu's APAC leadership to instruct employees to work from home, reflecting concerns about the implications of the raids on the company's operations.
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Focus on Royalty Payments. The 'royalty pivot' has emerged as a key focus in the investigations, highlighting the increasing attention on royalty payments by multinational companies operating in India.
FAQs
AI
Dentsu India is currently undergoing Income Tax raids at its offices in Mumbai and Delhi, which are part of a broader investigation into its financial practices.
The raids are primarily focusing on financial and server data, with particular attention on royalty payments.
Dentsu's APAC leadership has advised employees to work from home due to the seriousness of the ongoing investigations.
The 'royalty pivot' refers to the increasing scrutiny of royalty payments made by multinational companies, which is a key angle in the ongoing Income Tax probe into Dentsu.
The raids raise questions about Dentsu's financial governance and could impact its operations and reputation in the Indian market.
AI-assisted summary, reviewed by our newsroom
AI
Dentsu India is currently under scrutiny due to ongoing Income Tax raids that have raised questions about its financial practices, particularly concerning royalty payments. The investigations have prompted the company's APAC leadership to advise employees to work from home, indicating the seriousness of the situation.
Key Executives
2 People
PS
Pallavi Saxena
Chief Marketing and Revenue Officer, Cleartrip
NK
Nitin Khanna
CMO, ACKO