Guest Column: Dr. Sandeep Goyal explores 4 rules of how to maximize Hirameki in marketing
Dentsu
69
Articles
29
Leadership Changes
6
Campaigns
1
Awards
5
Events
2
People
Latest News
68 Articles
Hirameki: Why Big Ideas Don't Arrive on Time
Alifiya Hirani joins Publicis Groupe India as Associate Director – Corp Comm
Previously, Hirani was at Dentsu India for 7 years
Havas Creative India appoints Montu Sangha as Head of Bengaluru
Most recently, Sangha served as Vice President at Dentsu
The price of patient acquisition: Inside healthcare marketing economics
With no clear metric to track every rupee spent, healthcare marketers face a measurement blind spot. Stakeholders across radio, OOH and digital explai...
Satellite internet is coming to India. Will advertising change with it?
As Starlink, Jio & Airtel services await clearance for commercial operations, the connectivity tussle raises an unfamiliar question for advertisers: w...
Gaming ad growth hits 12% after RMG ban; festive spends up 30%
In 2025, gaming campaigns were often characterised by pilots, short-duration activations and engagement-focused KPIs
Cinema advertising goes beyond the screen, but not year-round
Cinema may have an attention advantage, but it still weighs in at less than 1% of AdEx. With the industry now selling more than the screen, is that en...
Sponsored first, organic later: Is retail media crowding the digital shelf?
Retail media’s rapid growth is raising concerns over paid visibility, consumer trust and whether sponsored listings drive genuine incremental growth
Not just Dentsu, two more independent agencies helping CCI in ad cartel probe
A notice, reviewed by e4m and issued by the CCI on March 19, 2026, to an independent agency seeks specific details and information regarding the probe...
World News Day: How some algo stole the mojo of the journo
Guest Column: Dilip Cherian, widely regarded as India’s Image Guru, examines the changing news audience and declining trust in journalism, highlightin...
Is “more content” quietly becoming the enemy of better creative?
As brands chase visibility across more platforms and formats, agency leaders debate whether content volume is diluting distinctive creative work
Xiaomi India elevates Ruchita Sharma to Senior Media Marketing Manager
Ruchita Sharma will be leading media and growth marketing strategy across Xiaomi, Redmi, and POCO product lines
As BFSI embraces AI, marketers spell out where to draw the line
At the Pitch BFSI Summit, six leaders unpack where AI can drive value, where human judgment remains critical and how brands can protect customer trust
Dentsu India appoints Santosh Mishra as Managing Partner – Client Management
Santosh most recently served as Managing Partner – Digital at Wavemaker
The intention gap: What separates honest minimalism from a lazy brief?
From CRED's un-ad legacy to AI-sharpened workflows: agencies are working out whether stripped-down creative is craft, or a costume for compromise
Eva Chan-Scheurich back at dentsu as EVP - Growth
Prior to this, Eva Chan-Scheurich was with WPP Media as Executive Director, Growth
Expert panel to share key insights on AI, trust & transparency at Pitch BFSI Summit 2026
The panellists will share key insights on the topic ‘AI, Trust & Transparency: What Every BFSI Brand Leader Needs to Know’
Dentsu India launches performance marketing practice Dentsu Performance Studio
Vidhu Ravinath and Archisman Sarangi appointed as Vice Presidents and Business Heads of Dentsu Performance Studio
Tamil Nadu becomes new battleground for TV, digital & CTV ad dollars
Strong consumption, rising advertiser interest and the enduring pull of Tamil-language content are prompting both national and home-grown brands
Prerna Singh Mehrotra named Chief Client Officer, APAC & CEO - Singapore at dentsu
dentsu announces Prerna Singh Mehrotra as Chief Client Officer, APAC & CEO of Singapore, succeeding Prakash Kamdar
Leadership Timeline
29 Updates
Sep 2026
Latest
Saagar Sethi — Chief Business Officer South Asia (appointment)
Saagar Sethi appointed as Chief Business Officer, South Asia, dentsu.
Jul 2026
Ajay Gupte — Chief Operating Officer, South Asia (appointment)
Ajay Gupte was appointed Chief Operating Officer, South Asia, at dentsu, focusing on growth and transformation in the region.
Jan 2025
Akshay Dhody — Senior Director - Media Planning (appointment)
Promotion of Akshay Dhody to Senior Director - Media Planning at Dentsu India.
Oct 2023
Ajay Gupte — Chief Operating Officer (appointment)
Ajay Gupte joins Dentsu India as Chief Operating Officer.
Oct 2023
Ajay Gupte — Chief Operating Officer (appointment)
Ajay Gupte joins Dentsu India as Chief Operating Officer.
Oct 2023
Sahil Shah — CEO (appointment)
Appointment of Dentsu Creative Isobar as the creative agency partner for Bandhan Bank.
Oct 2023
Rasiq Sultan — Vice President (appointment)
Rasiq Sultan elevated to Vice President at Posterscope India, part of Dentsu company.
Oct 2023
Maya Nair — Senior Vice President (promotion)
Maya Nair has been promoted to the position of Senior Vice President at Dentsu India.
Oct 2023
Abhinay Bhasin — Executive Vice President - Product & Technology (promotion)
Promotion of Abhinay Bhasin to Executive Vice President - Product & Technology at Dentsu India.
Oct 2023
Mudit Swarup — SEA Influencer Business Consultant (appointment)
Mudit Swarup has been appointed as SEA Influencer Business Consultant at dentsu.
Campaigns, Awards & Events
Government and election-related campaigns
Oct 2023
The Income Tax Department is examining campaign-related records, including work undertaken for government-link...
Government and Election Campaigns
Oct 2023
The Income Tax Department is examining campaign-related records, including work undertaken for government-link...
Dentsu wins TVS Motor’s Rs 200 crore media mandate
Oct 2023
Dentsu has been awarded the media mandate for TVS Motor Company, valued at ₹200 crore, after a competitive pit...
Dentsu wins TVS Motor’s media mandate
Oct 2023
Dentsu has been awarded the primary media agency account for TVS Motor Company.
Dentsu wins TVS Motor's media mandate
Oct 2023
Dentsu has been awarded the primary media agency account for TVS Motor Company.
Own the Room
Nov -0001
Integrated creative mandate for Blackberrys focusing on brand strategy, ideation, creative development, and so...
Canon India’s digital and e-commerce mandate
Oct 2023
Dentsu Creative Isobar wins the digital and e-commerce mandate for Canon India’s Imaging Consumer Business.
AI Insights
AI
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Personnel Changes. Dentsu has experienced significant personnel shifts, with former executives moving to other major firms like Publicis Groupe and Havas Creative, highlighting a competitive talent market.
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Market Challenges. The advertising industry, including Dentsu, faces challenges in measuring the effectiveness of marketing spend, particularly in sectors like healthcare, which may impact strategic decisions.
FAQs
AI
Several key executives have left Dentsu for positions at other major firms, including Alifiya Hirani joining Publicis Groupe and Montu Sangha moving to Havas Creative.
Dentsu is navigating challenges related to measuring marketing effectiveness, particularly in sectors like healthcare, where clear metrics are lacking.
Dentsu is adjusting its strategies to address the evolving dynamics of digital advertising, including the rise of retail media and the impact of new technologies.
Healthcare and digital advertising are significant sectors influencing Dentsu's marketing strategies, particularly in terms of measurement and effectiveness.
The departure of key executives suggests a competitive environment for talent in the advertising industry, which may impact Dentsu's strategic direction.
AI-assisted summary, reviewed by our newsroom
AI
Dentsu has recently seen notable personnel changes, with key executives transitioning to other firms, indicating a competitive landscape in India's advertising sector. The company continues to navigate challenges in the marketing industry, particularly in healthcare and digital advertising, as it adapts to evolving market dynamics.
Key Executives
2 People
AH
Alifiya Hirani
Former Executive at Dentsu
MS
Montu Sangha
Former Vice President at Dentsu