Imtiyaz Vilatra takes on additional role of Chief Commercial Officer at Dentsu India

Dentsu India has appointed Imtiyaz Vilatra as Chief Commercial Officer, dentsu India, expanding his existing leadership mandate as Chief Executive Officer, Posterscope. In this expanded capacity, he will work across the network to strengthen commercial effectiveness, improve the profitability of client relationships, and drive greater accountability for performance.

 Working closely with business leaders across dentsu India, Imtiyaz will focus on deepening client partnerships, identifying opportunities to strengthen existing relationships and addressing commercial challenges proactively. A key priority will be ensuring that client investments deliver measurable value and contribute to long-term business sustainability.

Working closely with business and Commercial Finance leaders across dentsu India, Imtiyaz will focus on strengthening the profitability of client relationships, identifying opportunities to improve efficiency and addressing commercial challenges proactively. A key priority will be ensuring that client growth and profitability go hand in hand, helping teams act earlier on opportunities and risks and contribute to long-term business sustainability.

The expanded mandate builds on Imtiyaz’s more than 25 years of experience in the Out-of-Home (OOH) industry. As CEO of Posterscope, he has played a key role in evolving the business and strengthening its digital and intelligent OOH capabilities. His experience spans OOH strategy, innovation and the application of technology, data and audience insights to deliver more effective, measurable and impactful solutions for clients.

Harsha Razdan, Chief Executive Officer, South Asia, dentsu said, “Sustainable growth is as much about the quality and profitability of our revenue as it is about scale. Delivering on this requires more than strong execution; it calls for a deep understanding of the economics of our client engagements, the ability to anticipate challenges and the judgement to act on opportunities. Imtiyaz brings extensive industry experience, commercial understanding and a strong track record at Posterscope. His expanded mandate will help embed this approach across dentsu India, enabling us to make better-informed commercial decisions while building a stronger, more sustainable business.”

Imtiyaz Vilatra, Chief Commercial Officer, dentsu India, and Chief Executive Officer, Posterscope India added, “Sustainable growth comes from understanding the economics behind every client engagement. At Posterscope, bringing this discipline to how we grow has been central to building a strong business. I look forward to bringing this experience to my expanded role and working with teams across dentsu India to identify opportunities, improve commercial effectiveness and strengthen profitability across our businesses.”