Imtiyaz Vilatra, Chief Executive Officer of Posterscope India opines that one of the critical concerns in OOH has been the lack of standardized measurement tools to gauge reach and campaign impact

Chehneet Kaur Mar 24, 2025 1:53 PM

Imtiyaz Vilatra has 25 years of experience in the OOH and advertising industry

e4m Staff Jan 16, 2025 2:00 PM

Prior to this, Sidharth Bhakoo was the VP, National Business Head

e4m Staff Dec 12, 2024 4:05 PM

Imtiyaz Vilatra will report to Anita Kotwani, CEO, Media – South Asia, dentsu

e4m Staff Dec 2, 2024 12:22 PM

The new campaign #KisneKhaya features a staged-reality film that shows participants how their savings are silently consumed by inflation

e4m Staff Dec 27, 2023 3:41 PM