client-relationship-management

Imtiyaz Vilatra takes on additional role of Chief Commercial Officer at Dentsu India

Imtiyaz Vilatra Expands Role as Chief Commercial Officer at Dentsu India?blur=25

Imtiyaz Vilatra has been CEO of Posterscope since January 2025

e4m Staff 1 hour ago

The Courage to Disagree: Why the best professionals are not yes men

Prabhakar Mundkur?blur=25

Veteran adman Prabhakar Mundkur explores why advertising professionals must balance client expectations with professional conviction, arguing that trust comes from the right advice, not agreement

Prabhakar Mundkur Nov 5, 2026 9:40 AM

Red FM appoints Subarna RayChaudhuri as West Head at Red Max Sales

Subarna RayChaudhuri Joins Red FM as West Head of Red Max Sales?blur=25

Prior to this, she served as Vice President of Sales at Zee Live

e4m Desk Sep 29, 2026 10:58 AM

Founder-led is a phase, not a model. If the company stops when you do, you don’t have one

Nikhil Singh Sumal?blur=25

In this e4m’s Corp Comm & PR ‘Too Young to Start?’, Nikhil Singh Sumal speaks about the gap he saw in the PR business, lessons he learned about the business of communications, and more

Ritika Upmanyu Sep 2, 2026 6:15 PM

‘We believe the future lies in measuring attentive reach rather than simple reach’

Future of Marketing: Emphasizing Attentive Reach Over Simple Metrics?blur=25

Rochelle Chhaya, President, UM & Initiative, APAC, spoke to e4m on taking over the leadership, growth in India, the focus on AI and more

Simran Sabherwal Jul 1, 2026 9:31 AM