Grapes

With CTV and premium content moving to larger screens, brands are rethinking the hero film. Marketers and agency heads on why length is back in play

The Strategic Growth Partner model combines local market expertise and integrated capabilities across India, North America, and international markets

FMCG players reassess product claims and review media mixes amid regulatory scrutiny; industry expects an impact on ad spends in the near term

Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control the underlying audience s...

Industry heads say brands are looking beyond immediate conversions to retention, repeat purchases and potential lifetime value since marketing spends...

Go Zero's exit from paid influencer budgets to fund an in-house creator team has reopened an old industry debate: does ownership now beat outreach in...

The clearest point of agreement among industry executives is that commerce media is broader than retail media

As large language models become the first stop for research, planning and purchase decisions, businesses are rethinking brand discovery and how market...

Marico, HUL, Britannia, Dabur and Colgate increased brand investments in FY26 as they sought to defend market share, strengthen premiumisation and sta...

Younger consumers are redefining jewellery buying, driving demand for versatile everyday pieces and prompting brands to rethink product, retail and ma...

As agencies stack up AI, commerce and consulting mandates, the industry is asking whether the campaign brief has quietly become a business one

Advertisers have quietly rebuilt their print planning playbook—combining ABC circulation data, proprietary market intelligence, consumer insights and...