India’s connected TV audience may have crossed 200 million, but shared screens, common logins and hybrid DTH-CTV households complicate a basic questio...
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Who’s actually watching your CTV ad? India’s 200 million-plus-viewer measurement puzzle
Celebrating D2C visionaries: Top leaders win ‘e4m D2C Entrepreneur of the Year’ honour
At the e4m D2C Awards 5.0, several leaders were awarded for their instrumental role in shaping India’s evolving D2C landscape
Is the art of building iconic brands changing?
Industry heads opine that brands may have become too reactive but the need is to invest in long-term strategy, instead of just chasing engagement and...
Why premium pricing remains the biggest branding challenge for homegrown labels
Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium
Campaigns, Awards & Events
e4m D2C Entrepreneur of the Year
Sep 2023
Honoured for their role in building consumer-first businesses.
AI Insights
AI
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D2C Recognition. Libas was honored at the e4m D2C Awards for its significant role in shaping the direct-to-consumer market in India.
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Branding Challenges. The company faces challenges related to premium pricing, emphasizing the need for effective storytelling and community engagement to justify its price points.
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Long-term Strategy Focus. Industry insights suggest that brands, including Libas, need to invest in long-term strategies rather than just focusing on immediate engagement and virality.
FAQs
AI
Libas is known for its direct-to-consumer approach in the fashion industry, focusing on building a strong brand identity.
Libas was awarded at the e4m D2C Awards for its contributions to the D2C market in India.
Libas faces challenges related to premium pricing and the need for effective storytelling to justify its price points.
Libas is focusing on long-term strategies rather than short-term engagement tactics to strengthen its market position.
Community engagement is crucial for Libas as it helps in building brand loyalty and justifying premium pricing.
AI-assisted summary, reviewed by our newsroom
AI
Libas has been recognized for its contributions to the D2C landscape, highlighting its commitment to building a strong brand identity in a competitive market. The company is navigating challenges related to premium pricing and brand storytelling as it seeks to enhance its market position.