Festive campaigns must now adapt across languages, cities, audiences, offers and screens. As AI accelerates this, brands are shifting from approving e...
Century Real Estate
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Articles
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Campaigns
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Awards
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Events
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People
Latest News
11 Articles
This festive season, brands are approving systems, not just ads
Who’s actually watching your CTV ad? India’s 200 million-plus-viewer measurement puzzle
India’s connected TV audience may have crossed 200 million, but shared screens, common logins and hybrid DTH-CTV households complicate a basic questio...
e4m Real Time Programmatic Awards 2026 celebrates breakthrough campaigns & impactful ideas
The awards honoured brands, agencies and media organizations for their innovation, creativity and impactful programmatic strategies
Focus on AI, Programmatic, Data & more: e4m Real Time Programmatic Summit happening today
At the fifth edition of the conference in Mumbai, industry leaders are set to explore the growth, latest trends and strategies for digital growth
One day to go! AI, data & programmatic in focus at e4m Real Time Programmatic Summit
The fifth edition of the conference will be held on September 30 in Mumbai
e4m Real Time Programmatic conference to decode what’s powering India’s digital growth
The fifth edition of the conference will be held on September 30
Shashank Dabral named Head of Sales at Paras Buildtech
Prior to this, Dabral was Region Head - Sales, North at Aditya Birla Real Estate
Hit or Miss: The week in ads
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Brand India at 80: What the world tells me in Dubai
Ritu Kant Ojha, CEO of Proact Luxury Real Estate, writes that Brand India has shifted from seeking global attention to attracting global interest
A New Blueprint for Marketing Leadership: Owning the Brand, Voice and Customer Experience
Sumeet Chunkhare, SOBHA Ltd., explores whether today's leaders are ready to own more than marketing and why the future belongs to leaders shaping bran...
Luxury housing's new pitch: How developers are building brands, not just homes
For marketers, the luxury housing category is moving beyond lead generation with developers increasingly focusing on creating distinct brand identitie...
Campaigns, Awards & Events
Celebrate Réal Bonds with Réal Greetings
Aug 2026
Réal has launched 'Real Greetings' for Raksha Bandhan, celebrating the little, often unspoken moments that def...
e4m Real Time Programmatic Awards 2026
Sep 2026
The fourth edition of the e4m Real-Time Programmatic Awards celebrated breakthrough campaigns, innovative idea...
AI Insights
AI
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Emphasis on AI and Programmatic Strategies. Century Real Estate is aligning its marketing strategies with the latest trends in AI and programmatic advertising, indicating a forward-thinking approach to digital marketing.
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Adaptation to Audience Measurement Challenges. The company is addressing the complexities of audience measurement in connected TV, which is crucial for effective advertising in a rapidly evolving media landscape.
FAQs
AI
Century Real Estate is focusing on integrating AI and programmatic strategies into its marketing efforts.
The company is shifting from traditional ad approvals to system-based approvals to better manage the complexities of audience measurement.
Century Real Estate is following trends related to AI, programmatic advertising, and data-driven marketing strategies.
The company faces challenges related to audience measurement in the connected TV space, which complicates understanding who sees their ads.
Yes, Century Real Estate is involved in industry conferences that focus on digital growth, AI, and programmatic strategies.
AI-assisted summary, reviewed by our newsroom
AI
Century Real Estate is actively engaging in the evolving landscape of digital marketing and advertising, particularly focusing on the integration of AI and programmatic strategies. The company is adapting its approaches to align with the growing complexity of audience measurement in India's connected TV space, reflecting a broader trend among brands to shift from traditional ad approvals to system-based approvals.
Key Executives
1 People
SD
Shashank Dabral
Head of Sales