Retail media has become a core performance channel, particularly for FMCG, beauty, electronics and brands reliant on quick commerce
Latest News
2 Articles
Retail media grows from ad channel to digital shelf rent
The luxury illusion: Why premium brands sell certainty, not products
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, writes how luxury brands are moving beyond products and exclusivity to build trust, c...
AI Insights
AI
-
Retail Media as a Core Channel. RA Brand Consultant recognizes retail media as a vital performance channel, particularly for sectors like FMCG and beauty, indicating a strategic focus on digital advertising.
-
Shift in Luxury Branding. The company is advocating for a transformation in luxury branding, emphasizing the importance of trust and certainty over mere product exclusivity, showcasing a forward-thinking approach.
FAQs
AI
RA Brand Consultant primarily focuses on brand strategy and consulting, particularly in the areas of retail media and luxury branding.
The founder of RA Brand Consultant is Gargi Sarkar.
RA Brand Consultant serves various industries, including FMCG, beauty, electronics, and luxury brands.
The company is adapting by emphasizing the importance of retail media as a performance channel and advocating for a shift in luxury branding strategies.
Retail media is seen as a core performance channel that enhances brand visibility and effectiveness in advertising.