The move marks Benedicct's first international expansion since its inception
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RA Brand Consultant
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Articles
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Leadership Changes
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Campaigns
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Events
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Latest News
13 Articles
Benedicct PR & Brand Building enters UAE Market in partnership with DigifyMe IT Solutions
'When you’re a young agency, every single client is your reputation'
This e4m’s Corp Comm & PR ‘Too Young to Start?’ series features Brand Talk India’s Ruhani Singh Mann on starting early, scaling fast and redefining th...
TV inventory is selling without ratings. So, where’s the BARC blackout hurting?
Brands aren't abandoning TV and top channels are selling out, but without fresh GRPs, broadcasters are negotiating harder on rates, inventory and inte...
New India: From economic growth to a new consciousness
Gargi Sarkar, Founder & MD of RA Brand Consultant, writes that New India must go beyond growth to embrace inclusion, responsibility and a new consciou...
The force of a billion dreams: How India’s people built Brand India
Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, writes how Brand India is evolving into a confident, youth-driven global iden...
Brand Catapult elevates Ria Kapoor as Director of PR and Communications
In her new role, Kapoor will oversee strategic planning, media relations, brand reputation, crisis communication, celebrity and influencer partnership...
Is festive advertising in a race to catch up with the Q-Comm pace?
As quick commerce platforms squeeze festive shopping into minutes, agencies are redrawing creative, media and production plans for instant buyers
Banks double down on lifestyle ecosystems as traditional rewards lose sheen
Industry executives say private sector banks have expanded collaborations due to changing consumer expectations, particularly among millennials and Ge...
As clicks disappear, India’s SEO agencies rethink what they sell
SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands ar...
A New Blueprint for Marketing Leadership: Owning the Brand, Voice and Customer Experience
Sumeet Chunkhare, SOBHA Ltd., explores whether today's leaders are ready to own more than marketing and why the future belongs to leaders shaping bran...
Travel bags become the next licensing frontier as brands, media firms eye $58 bn market
Rather than treating luggage as a functional purchase, brands are increasingly viewing it as a storytelling platform where design, utility and cultura...
Retail media grows from ad channel to digital shelf rent
Retail media has become a core performance channel, particularly for FMCG, beauty, electronics and brands reliant on quick commerce
The luxury illusion: Why premium brands sell certainty, not products
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, writes how luxury brands are moving beyond products and exclusivity to build trust, c...
Leadership Timeline
3 Updates
Oct 2023
Latest
Ria Kapoor — Director of PR and Communications (appointment)
Ria Kapoor has been elevated to the position of Director of PR and Communications at Brand Catapult.
Oct 2023
Anjali Sehwwag — Founder & CEO (appointment)
Benedicct PR & Brand Building enters UAE Market in partnership with DigifyMe IT Solutions.
Nov -0001
Ria Kapoor — Director of PR and Communications (appointment)
Elevated to lead the agency's communications vertical.
Campaigns, Awards & Events
Brand India
Aug 2023
The longest-running brand campaign in modern history, showcasing India's identity and aspirations.
AI Insights
AI
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Focus on Inclusion and Responsibility. RA Brand Consultant is advocating for a branding approach that prioritizes inclusion and social responsibility, reflecting the changing values of New India.
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Market Positioning. The company positions itself as a thought leader in the PR and branding space, contributing to discussions on the future of Brand India and its global identity.
FAQs
AI
RA Brand Consultant focuses on branding strategies that emphasize inclusion, responsibility, and the evolving identity of New India.
Gargi Sarkar is the Founder and Managing Director of RA Brand Consultant.
The company has recently addressed themes of economic growth, social consciousness, and the importance of inclusivity in branding.
RA Brand Consultant believes that Brand India must evolve into a confident, youth-driven global identity that goes beyond traditional growth metrics.
RA Brand Consultant works with a diverse range of clients, focusing on those who align with their values of inclusion and responsibility.
AI-assisted summary, reviewed by our newsroom
AI
RA Brand Consultant, led by Gargi Sarkar, emphasizes the importance of inclusion and responsibility in shaping New India's identity, advocating for a shift beyond mere economic growth. The company is actively engaging in discussions about the evolving consciousness of the Indian market and its implications for branding and marketing strategies.
Key Executives
1 People
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Gargi Sarkar
Founder & Managing Director