He brings over 20 years of experience across communications and content
Molecule Communications
16
Articles
9
Leadership Changes
1
Campaigns
1
People
Latest News
16 Articles
Judhajit Basu exits Tata Communications as Associate Director - Corporate Communications
The economics of competitive OOH: Is it worth it?
Before competitive ads go viral on social media, they often begin with OOH. Industry experts break down the gamble, the costs and the potential payoff
Prajesh Kalathil joins Tata Communications to lead India Prime Business
Kalathil joins Tata Communications after a 23-year stint with Bharti Airtel
Why brands are learning that not every cultural moment needs a response
As feeds move faster than campaigns, Indian ad agencies are relearning the art of picking their cultural battles
Happy Birthday Kunal Kishore: The communications veteran at a new milestone
The company he helped build, Value 360 Communications, is now listed on NSE Emerge, while its latest numbers show a business that is growing not just...
ElleQuinn Communications joins the Talacom International Network
Mumbai-based consultancy becomes the Network's 15th partner agency, expanding its global reach and international capabilities in reputation management...
The great communications exit: Are communicators trading boardrooms with entrepreneurship?
Industry leaders share their perspectives on what has changed in the communications industry that makes a 25-year corporate career less attractive tha...
Publicis CEO sparks debate. Are ad agencies cutting talent too fast for AI?
Arthur Sadoun recently said clients want partners investing in talent—not just trimming costs. As AI reshapes advertising, ad majors seek to balance t...
Why India's best talent, boldest ideas, and biggest brands are choosing independence
Networks are consolidating and cutting jobs by the thousand; independents are picking up the awards, the mandates and the marquee names instead
A New Blueprint for Marketing Leadership: Owning the Brand, Voice and Customer Experience
Sumeet Chunkhare, SOBHA Ltd., explores whether today's leaders are ready to own more than marketing and why the future belongs to leaders shaping bran...
Tata Communications appoints Narottam Sharma as Chief Transformation Officer
He will take charge of the new role from September 2026
Confiance Communications secures strategic communications mandate for The Pant Project
With this partnership, Confiance will work towards ensuring that The Pant Project’s business evolution is matched by an equally strong evolution in ma...
Flytta Green partners with Wing Communications to strengthen its
communications strategy
The collaboration aims to amplify Flytta Green's narrative around sustainable industrial logistics, heavy-duty electric mobility, and India's...
Experience, Wisdom, Goodwill: Why Raj Nayak as the leader is good for YAAP & the ecosystem
Dr Annurag Batra answers questions on Raj Nayak’s appointment as the Chairman and MD, and on the future of leadership of YAAP
Celebrating Kiren Srivastav: A dreamer who turns vision into reality
Some people build businesses. Others build ecosystems. Kiren Srivastav, Founder of Fempowerment and CEO of Molecule Communications, has spent her care...
A P Parigi: The enduring power & voice of Radio
On A P Parigi's birthday, revisiting the legacy of the executive who helped build Radio Mirchi and transform India's FM radio industry
Leadership Timeline
9 Updates
Sep 2026
Latest
Narottam Sharma — Chief Transformation Officer (appointment)
Narottam Sharma appointed as Chief Transformation Officer at Tata Communications.
Oct 2023
Kiren Srivastav — CEO (appointment)
Kiren Srivastav appointed as CEO of Molecule Communications, leading innovative marketing strategies.
Oct 2023
Kiren Srivastav — CEO (appointment)
Kiren Srivastav appointed as CEO of Molecule Communications.
Oct 2023
Bushra Ismail — Founder & Chief Strategist (appointment)
Confiance Communications has been appointed as the Strategic PR partner for The Pant Project.
Oct 2023
Michelle Pereira — Co-Founder & Director (appointment)
ElleQuinn Communications joins the Talacom International Network.
Oct 2023
Prajesh Kalathil — lead of India Prime Business (appointment)
Prajesh Kalathil has joined Tata Communications to lead its India Prime Business.
Oct 2023
Prajesh Kalathil — lead India Prime Business (appointment)
Prajesh Kalathil joins Tata Communications to lead its India Prime Business.
Jan 2023
Kunal Kishore — Managing Director and Chairman (appointment)
Kunal Kishore has moved further towards shaping the broader direction of the organisation with Atul Sharma taking over as CEO.
Nov -0001
Judhajit Basu — Associate Director - Corporate Communications (departure)
Judhajit Basu exits Tata Communications after nearly three years.
Campaigns, Awards & Events
Mutual Funds sahi hai
Jan 2023
Won the creative mandate for AMFI after a six-month multi-agency pitch process.
AI Insights
AI
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Strategic Engagement in OOH Advertising. Molecule Communications is focusing on the strategic use of out-of-home advertising as a precursor to social media virality, indicating a shift in how brands approach their advertising strategies.
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Adaptation to Cultural Dynamics. The company is recognizing the need for brands to be selective in their responses to cultural moments, reflecting a broader trend in the advertising industry towards more thoughtful engagement.
FAQs
AI
Molecule Communications is known for its innovative approaches to advertising, particularly in the out-of-home (OOH) sector.
The company emphasizes strategic placements in OOH advertising to enhance the chances of ads going viral on social media.
Molecule Communications is observing a trend where brands are becoming more selective in responding to cultural moments, adapting to the fast-paced nature of social media.
Yes, Molecule Communications is involved in digital advertising, particularly in how it intersects with traditional OOH strategies.
The company faces challenges related to the rapid pace of cultural shifts and the need for brands to navigate these effectively in their advertising strategies.
AI-assisted summary, reviewed by our newsroom
AI
Molecule Communications is actively engaging in the evolving landscape of out-of-home (OOH) advertising, emphasizing the importance of strategic placements before ads go viral on social media. The company is navigating the complexities of competitive advertising while adapting to the fast-paced nature of cultural moments in the Indian market.
Key Executives
1 People
KK
Kunal Kishore
Communications Veteran