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Latest News
32 Articles
AAAI announces a new-look, more diverse Board for 2026–27
AAAI announces a new-look, more diverse Board for 2026–27

The broader representation is intended to strengthen collaboration across the industry

Value 360 Communications bags ₹4.74 crore annual PR mandate from Amazon Development Centre
Value 360 Communications bags ₹4.74 crore annual PR mandate from Amazon Development Centre

Value 360 Communications signed a Main Services Agreement with Amazon Development Centre (India) to provide PR services on monthly retainer from Sept...

K2 Communications names Aditi Divekar as National Group Head
K2 Communications names Aditi Divekar as National Group Head

She will leverage her experience in data-driven analysis, content and strategic communications to support client relationships and contribute to the a...

Not just Dentsu, two more independent agencies helping CCI in ad cartel probe
Not just Dentsu, two more independent agencies helping CCI in ad cartel probe

A notice, reviewed by e4m and issued by the CCI on March 19, 2026, to an independent agency seeks specific details and information regarding the probe...

Bhaskar made a meaningful contribution to our industry: Vineet Handa
Bhaskar made a meaningful contribution to our industry: Vineet Handa

Kaizzen's Vineet Handa pays tribute to Bhaskar Majumdar, highlighting his significant contributions to the PR industry and the deep loss felt by colle...

Festive OOH: Digital-first brands fuel demand, up to 80% of prime OOH already booked
Festive OOH: Digital-first brands fuel demand, up to 80% of prime OOH already booked

This festive season, BARC uncertainty, digital-first spending and scarce premium inventory are giving OOH a bigger role in the festive advertising mix

Prius Communications wins PR & digital mandate for Delhi Times Fashion Week 2026
Prius Communications wins PR & digital mandate for Delhi Times Fashion Week 2026

Prius Communications leads PR and digital strategy for Delhi Times Fashion Week 2026, enhancing its status as a premier fashion event in North India

Mitesh Popat takes charge as Co-Founder and COO at Next Communications
Mitesh Popat takes charge as Co-Founder and COO at Next Communications

Sharing the update, Popat said the venture is still in its early stages and there is significant work ahead

Communications veteran Bhaskar Majumdar no more
Communications veteran Bhaskar Majumdar no more

He passed away on Thursday morning following a prolonged illness

IBDF board sees changes; Ashish Sehgal joins as director
IBDF board sees changes; Ashish Sehgal joins as director

I Venkat steps down from board; John Brittas replaces as director

Mastercard appoints We. Communications as global communications partner
Mastercard appoints We. Communications as global communications partner

The appointment adds Mastercard to We. Communications’ global client portfolio and will see the agency bring its international network and capabilitie...

Independent agencies adapt, experiment responsibly and build specialised capabilities
Independent agencies adapt, experiment responsibly and build specialised capabilities

In this edition of e4m’s ‘Too Young to Start?’ series, Shiva Bhavani, Founder & CEO, Wing Communications, on building an independent agency around spe...

Celebrating Ram Kamal Mukherjee: A Storyteller across Journalism, Literature and Cinema
Celebrating Ram Kamal Mukherjee: A Storyteller across Journalism, Literature and Cinema

On his birthday, exchange4media looks back at the National Award-winning filmmaker’s journey from the newsroom to books and the big screen

After Dentsu, IT raids Bioscope and Crayons over alleged tax violations
After Dentsu, IT raids Bioscope and Crayons over alleged tax violations

The investigation is understood to involve examining alleged off-balance sheet and financial transactions, along with government and political-led adv...

OTT on OOH: Why streaming players are moving outdoors
OTT on OOH: Why streaming players are moving outdoors

As OTT platforms compete for attention, OOH is emerging as more than a media buy, with launches designed to travel from the street to social

Adfactors PR elevates Nikita Sarwara to Senior Vice President
Adfactors PR elevates Nikita Sarwara to Senior Vice President

Nikita has been with Adfactors PR for the past five years, where she has worked across businesses and sectors, building strategic relationships and de...

Judhajit Basu exits Tata Communications as Associate Director - Corporate Communications
Judhajit Basu exits Tata Communications as Associate Director - Corporate Communications

He brings over 20 years of experience across communications and content

The economics of competitive OOH: Is it worth it?
The economics of competitive OOH: Is it worth it?

Before competitive ads go viral on social media, they often begin with OOH. Industry experts break down the gamble, the costs and the potential payoff

Prajesh Kalathil joins Tata Communications to lead India Prime Business
Prajesh Kalathil joins Tata Communications to lead India Prime Business

Kalathil joins Tata Communications after a 23-year stint with Bharti Airtel

Why brands are learning that not every cultural moment needs a response
Why brands are learning that not every cultural moment needs a response

As feeds move faster than campaigns, Indian ad agencies are relearning the art of picking their cultural battles

Leadership Timeline
16 Updates
Sep 2026 Latest

Narottam Sharma — Chief Transformation Officer (appointment)

Narottam Sharma appointed as Chief Transformation Officer at Tata Communications.

Jul 2026

Sam Balsara — Advertising Veteran (appointment)

AAAI announces a new-look Board for 2026–27.

Jul 2026

Anupriya Acharya — Advertising Veteran (appointment)

AAAI announces a new-look Board for 2026–27.

Jul 2026

Sam Balsara (appointment)

AAAI announces a new-look Board for 2026–27.

Jul 2026

Anupriya Acharya (appointment)

AAAI announces a new-look Board for 2026–27.

Oct 2023

Kiren Srivastav — CEO (appointment)

Kiren Srivastav appointed as CEO of Molecule Communications, leading innovative marketing strategies.

Oct 2023

Kiren Srivastav — CEO (appointment)

Kiren Srivastav appointed as CEO of Molecule Communications.

Oct 2023

Bushra Ismail — Founder & Chief Strategist (appointment)

Confiance Communications has been appointed as the Strategic PR partner for The Pant Project.

Oct 2023

Michelle Pereira — Co-Founder & Director (appointment)

ElleQuinn Communications joins the Talacom International Network.

Oct 2023

Prajesh Kalathil — lead of India Prime Business (appointment)

Prajesh Kalathil has joined Tata Communications to lead its India Prime Business.

Campaigns, Awards & Events
PR mandate from Amazon Development Centre
Sep 2026
Value 360 Communications has secured a ₹4.74 crore annual public relations services agreement with Amazon Deve...
PR mandate from Amazon Development Centre
Sep 2026
Value 360 Communications has secured a ₹4.74 crore annual public relations services agreement with Amazon Deve...
Mutual Funds sahi hai
Jan 2023
Won the creative mandate for AMFI after a six-month multi-agency pitch process.
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