As brands chase shock value for cut-through, Flipkart's obituary-style sale ad reopens the debate on where provocation ends and poor judgement begins
Ogilvy
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Leadership Changes
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Latest News
10 Articles
How far can 'edgy' advertising go before it tips into bad judgement?
Why advertising agencies are rebranding for the AI era
As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for cli...
Oldies clinging to power: Tanya Goyal on the AAAI showdown
Tanya Goyal explains why she chose to recuse herself from the selection committee before deliberations began, alleges systemic governance failures wit...
Ogilvy wins creative duties for select Diageo brands in agency reshuffle
Diageo has historically worked with multiple creative agencies across its global and Indian businesses
Laurie Collins exits Ogilvy after 12 years
Collins most recently served as Consulting Director
Are festive ads running out of new stories to tell?
As Indian households shrink and platforms chase clicks over culture, ad folks are asking if the festive campaign playbook needs a proper creative rese...
Ogilvy US CEO Lyndsey Corona to step down after less than a year
Global CEO Laurent Ezekiel to step in as interim chief as the agency opts against naming a permanent successor for now
What POND'S 'Googly Woogly Wooksh' revival teaches us about building timeless brands
The revival of "Googly Woogly Wooksh" also highlights the importance of protecting creative equity
AI is transforming Indian advertising. Fir Bhi, can it say ‘Daag Achhe Hain?’
Guest Column: In this 2-part series, Renuka Naj and R Chandra Mouli take stock of where the Indian advertising industry stands in terms of the use of...
The grey area nobody wants to talk about
Guest Column: Kumar Suryavanshii, a Creative & Strategic Leader, explores on ageism in Indian advertising — an industry's uncomfortable truth
Leadership Timeline
3 Updates
Oct 2025
Latest
Lyndsey Corona — CEO (departure)
Lyndsey Corona to step down as CEO of Ogilvy US after less than a year in the role.
Oct 2023
Laurie Collins — Consulting Director (departure)
Laurie Collins has stepped down from Ogilvy after 12 years with the agency network.
Oct 2023
Laurie Collins — Consulting Director (exit)
Laurie Collins has stepped down from Ogilvy after 12 years with the agency network.
AI Insights
AI
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New Client Acquisition. Ogilvy has won the creative duties for select Diageo brands, indicating a strategic move to strengthen its client base amidst industry changes.
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Adapting to AI. As AI continues to transform the advertising landscape, Ogilvy is likely to focus on innovative solutions to remain competitive in the market.
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Leadership Transition. The agency is experiencing notable leadership changes, with the exit of US CEO Lyndsey Corona and Consulting Director Laurie Collins, which may impact its operational dynamics.
FAQs
AI
Ogilvy recently won the creative duties for select Diageo brands.
Global CEO Laurent Ezekiel is stepping in as the interim chief after the departure of US CEO Lyndsey Corona.
The industry is grappling with the impact of AI and the need for creative resets in festive advertising campaigns.
Laurie Collins, the Consulting Director, and US CEO Lyndsey Corona have both exited the agency.
Ogilvy is focusing on securing new clients and adapting to the influence of AI in advertising.
AI-assisted summary, reviewed by our newsroom
AI
Ogilvy has recently secured creative duties for select Diageo brands, marking a significant shift in its client portfolio amidst a broader agency reshuffle. Additionally, the agency is navigating leadership changes with the exit of key figures, including Laurie Collins and US CEO Lyndsey Corona, as it adapts to the evolving advertising landscape influenced by AI.
Key Executives
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Laurent Ezekiel
Global CEO
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Lyndsey Corona
Former US CEO
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Laurie Collins
Former Consulting Director