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Beyond Communication Solutions

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7
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Latest News
23 Articles
AAAI announces a new-look, more diverse Board for 2026–27
AAAI announces a new-look, more diverse Board for 2026–27

The broader representation is intended to strengthen collaboration across the industry

BW Businessworld hosts 7th edition of Future of Design Summit & Awards
BW Businessworld hosts 7th edition of Future of Design Summit & Awards

The theme of the summit was ‘Designing for a Self-Reliant India’

BFSI marketers rethink acquisition as costs rise and AI reshapes discovery
BFSI marketers rethink acquisition as costs rise and AI reshapes discovery

Rising acquisition costs, AI-led discovery and creators dominated the conversation at the e4m Pitch BFSI Summit 2026

Kotak BizLabs Hausla empowered Season 2 spotlights 4 founders solving real-world problems
Kotak BizLabs Hausla empowered Season 2 spotlights 4 founders solving real-world problems

Hausla Empowered Season 2 is streaming on MX Player Prime Video and Kotak’s digital platforms

AI may shrink IT teams but it will open new avenues: Rajeev Dubey
AI may shrink IT teams but it will open new avenues: Rajeev Dubey

In an interaction with e4m, the President and CEO of American Business Solutions Inc. discusses AI-led workforce disruption, the changing IT sector, U...

AI can make infinite content. But can it make anyone care?
AI can make infinite content. But can it make anyone care?

As AI content floods the open web, there is worry about a growing disparity between production and audience attention, and whether anyone is willing t...

CBC shortlists 31 agencies for first phase of digital advertising empanelment
CBC shortlists 31 agencies for first phase of digital advertising empanelment

Alongside the 31 agencies already cleared for the first phase, the CBC has identified another 8 agencies whose technical bids were found to have certa...

Madison vs CCI: Delhi HC sets December 15 hearing; interim protection continues
Madison vs CCI: Delhi HC sets December 15 hearing; interim protection continues

The case has also expanded beyond the scope of competition investigations to include provisions of the CCI (General) Regulations, 2024, which govern t...

Firstsource elevates Aditi Bhandari as VP-Marketing
Firstsource elevates Aditi Bhandari as VP-Marketing

Aditi Bhandari was earlier AVP-Marketing at Firstsource Solutions, which is an RP-Sanjiv Goenka Group company

The First Shot: How a quiet ad policy change signals a new AI platform war
The First Shot: How a quiet ad policy change signals a new AI platform war

By barring rivals from advertising competing image and voice tools as it launches similar products, OpenAI has drawn a competitive line that could rai...

Is the Mumbai-centric agency model finally breaking?
Is the Mumbai-centric agency model finally breaking?

Talent, culture and business are spreading beyond Mumbai. Agencies are now asking if the metro-first structure that built Indian advertising can hold

Pitch CMO Summit 2026: When brand meets performance, the funnel becomes a loop
Pitch CMO Summit 2026: When brand meets performance, the funnel becomes a loop

At the Pitch CMO Summit 2026, marketers argued that the split between brand and performance lives in budget lines and org charts, not in the consumer'...

Benedicct PR & Brand Building enters UAE Market in partnership with DigifyMe IT Solutions
Benedicct PR & Brand Building enters UAE Market in partnership with DigifyMe IT Solutions

The move marks Benedicct's first international expansion since its inception

From legacy media to next-gen adtech: Celebrating Rajkumar Remalli
From legacy media to next-gen adtech: Celebrating Rajkumar Remalli

Rajkumar Remalli’s birthday today marks a personal milestone and offers a chance to look back at a professional journey shaped alongside India’s evolv...

Madison World makes leadership appointments, expands roles
Madison World makes leadership appointments, expands roles

The appointments have come across media, content, cinema, sponsorships & OOH verticals

Manoj Shisale elevated to Chief Growth Officer at Vashi Integrated Solutions
Manoj Shisale elevated to Chief Growth Officer at Vashi Integrated Solutions

Shisale was earlier President-BU Solar Installer.

PR Companion wins PR mandate for digiCloud Solutions
PR Companion wins PR mandate for digiCloud Solutions

The agency will handle media relations and thought leadership for the Pune-based Salesforce partner

RK Swamy subsidiaries approve merger of Dsquare Solutions & Hansa Cequity
RK Swamy subsidiaries approve merger of Dsquare Solutions & Hansa Cequity

Dsquare Solutions is a wholly owned subsidiary of Hansa Cequity

The Newsroom Reset: Why India's media industry is letting its people go?
The Newsroom Reset: Why India's media industry is letting its people go?

More than 1,000 media jobs are estimated to have been lost in 2026 as weak economics, AI and restructuring remake Indian newsrooms

Marketers say instinct still wins the breakthrough, even in the age of AI
Marketers say instinct still wins the breakthrough, even in the age of AI

At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & b...

Leadership Timeline
7 Updates
Jul 2026 Latest

Santosh Kumar — Advertising Veteran (appointment)

AAAI announces a new-look Board for 2026–27.

Jul 2026

Santosh Kumar (appointment)

AAAI announces a new-look Board for 2026–27.

Oct 2023

Manoj Shisale — Chief Growth Officer (appointment)

Manoj Shisale elevated to Chief Growth Officer at Vashi Integrated Solutions.

Oct 2023

Nilkant Sastri — Deputy General Manager - South (appointment)

Leading the South region for MOMS Outdoor.

Oct 2023

Aditi Bhandari — VP-Marketing (appointment)

Aditi Bhandari has been elevated to Vice President Marketing at Firstsource Solutions.

Aug 2023

Nilkant Sastri — Deputy General Manager (appointment)

Took over as Deputy General Manager for the South.

Jan 1993

Rajeev Dubey — President and CEO (appointment)

Rajeev Dubey appointed as President and CEO of American Business Solutions Inc.

Campaigns, Awards & Events
PR mandate for digiCloud Solutions
Oct 2023
digiCloud Solutions partners with PR Companion to enhance visibility in business and technology publications.
Future of Design Awards
Sep 2026
Beyond Designs’ Forest Table received an Honourable Mention in the Space category.
AI Insights
AI
  • Adaptation to AI Trends. Beyond Communication Solutions is focusing on how AI is reshaping marketing strategies, particularly in terms of acquisition costs and content creation.
  • Industry Collaboration. The company is part of broader industry discussions aimed at enhancing collaboration and representation within the marketing and advertising sectors.
? FAQs
AI
Beyond Communication Solutions specializes in marketing and advertising strategies, focusing on innovative solutions in the evolving digital landscape.
The company is actively engaging in discussions about the impact of AI on marketing, particularly regarding acquisition costs and content creation.
The company has been involved in discussions at various industry summits, including those focusing on the future of design and BFSI marketing.
The marketing industry is facing rising acquisition costs and the challenge of engaging audiences amidst an influx of AI-generated content.
The company sees potential for growth and innovation by leveraging AI to enhance marketing strategies and improve audience engagement.
AI-assisted summary, reviewed by our newsroom
AI

Beyond Communication Solutions is actively engaging with the evolving landscape of marketing and advertising, particularly in the context of rising acquisition costs and the impact of AI on content creation and audience engagement. The company is positioned to adapt to these changes as industry discussions focus on leveraging AI for more effective marketing strategies.

Key Executives
1 People
RD
Rajeev Dubey
President and CEO of American Business Solutions Inc.
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