Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, examines why festive advertising alone cannot drive purchases with...
Mia by Tanishq
8
Articles
2
Leadership Changes
5
Campaigns
1
People
Latest News
8 Articles
Jewellery Brands: What really drives the buying decision?
The Badaam Effect: Why 5 soaked almonds beat a 5-star review
In India, love is never said. It is soaked overnight. Soaked almonds are a uniquely Indian stroke of love and care, writes Dr. Sandeep Goyal
Hit or Miss: The week in ads
From Ravi Kishan’s viral charm to Bajaj’s nostalgic comeback, this week’s ads explore humour, nostalgia and fresh ways to connect with consumers
Book Review: Desi Disruptors - A refreshing take on Indian marketing
Desi Disruptors by Vispy Doctor and Vikrant Pande is a highly readable account of how some of India's most iconic brands were built, nurtured & turned...
Customer centricity wins the customer, but culture is what makes the customer stay
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, writes about how customer centricity and culture build lasting trust
Hit or Miss: The week in ads
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
India makes the world's things. It still doesn't price them
On Independence Day, marketing leader Varun Mundra writes that India must move beyond being a low-cost supplier and build brands that command preferen...
Mia by Tanishq appoints Sneha Kanukolanu as Marketing Lead
Prior to this, she served as Head of Marketing at The Bear House
Leadership Timeline
2 Updates
Oct 2023
Latest
Sneha Kanukolanu — Marketing Lead (appointment)
Sneha Kanukolanu has joined Mia by Tanishq as Marketing Lead.
Nov -0001
Sneha Kanukolanu — Marketing Lead (appointment)
Sneha Kanukolanu has joined Mia by Tanishq as Marketing Lead.
Campaigns, Awards & Events
Make Your Sister Cry Happy Tears
Aug 2026
Mia by Tanishq has turned the usual sibling mischief on its head with its Raksha Bandhan campaign 'Make Your S...
Diwali Campaign
Nov 2023
Campaign featuring bridal collections and messages around family and tradition.
Diwali Campaign
Nov 2023
Campaign featuring bridal collections and messages around family and tradition.
One Wedding. Many Stories
Oct 2023
Rivaah by Tanishq has unveiled a campaign celebrating the many stories that make up a modern Indian wedding.
One Wedding. Many Stories
Oct 2023
Rivaah by Tanishq has unveiled a campaign celebrating the many stories that make up a modern Indian wedding.
AI Insights
AI
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New Marketing Leadership. The appointment of Sneha Kanukolanu as Marketing Lead signifies a strategic move to strengthen the brand's marketing efforts and consumer engagement.
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Focus on Customer-Centricity. Mia by Tanishq is aligning its marketing strategies with customer-centric principles, which are crucial for building lasting trust and loyalty among consumers.
FAQs
AI
Mia by Tanishq is a contemporary jewellery brand under the Tanishq umbrella, focusing on modern designs and customer-centric offerings.
The current Marketing Lead for Mia by Tanishq is Sneha Kanukolanu.
Mia by Tanishq emphasizes design, quality, and value in its jewellery offerings.
Mia by Tanishq adopts a customer-centric approach to build trust and enhance consumer loyalty.
Sneha Kanukolanu previously served as Head of Marketing at The Bear House before joining Mia by Tanishq.
AI-assisted summary, reviewed by our newsroom
AI
Mia by Tanishq has recently appointed Sneha Kanukolanu as its new Marketing Lead, bringing her experience from The Bear House to enhance the brand's marketing strategies. The company continues to focus on customer-centric approaches while emphasizing the importance of design, quality, and value in driving consumer purchases.
Key Executives
1 People
SK
Sneha Kanukolanu
Marketing Lead