Empathy from Surf Excel, mischief from CRED and Rakhi Sawant, banter from Rohit and Virat: the 12 best ads of the week
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Indriya
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Articles
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Campaigns
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People
Latest News
4 Articles
Hit or Miss: The week in ads
Why big brands are betting on regional faces to drive festive sales
India’s festive markets are increasingly being shaped by regional cultures, with local creators helping brands build cultural relevance, consumer trus...
Indriya announces Krithi Shetty as brand ambassador for southern markets
Unveils Varalakshmi campaign celebrating heritage-inspired jewellery
How regional creators are reshaping India’s influencer economy
The supply of regional creators is growing rapidly, engagement is rising and brands are increasingly using local voices to reach audiences during fest...
Campaigns, Awards & Events
Varalakshmi campaign
Oct 2023
A celebration of one of the most significant festive occasions across the South, honoring Goddess Lakshmi and...
Varalakshmi campaign
Oct 2023
Indriya appointed actor Krithi Shetty as its brand ambassador for the Southern markets and centered its campai...
Jewellery that celebrates the festival of Love
Oct 2023
A Diwali campaign featuring Aditi Rao Hydari and Siddharth, exploring emotional connections during celebration...
AI Insights
AI
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Regional Focus. Indriya is strategically focusing on regional markets by appointing local influencers to connect with consumers more effectively.
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Cultural Relevance. The Varalakshmi campaign emphasizes the importance of cultural heritage in marketing, appealing to local sentiments.
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Influencer Economy. Indriya's collaboration with regional creators reflects a broader trend in the influencer economy, where local voices are becoming essential for brand engagement.
FAQs
AI
Krithi Shetty has been appointed as the brand ambassador for Indriya in southern markets.
The recent campaign, Varalakshmi, celebrates heritage-inspired jewellery.
Brands are leveraging regional creators to build cultural relevance, consumer trust, and drive sales during festive seasons.
The Varalakshmi campaign highlights the importance of cultural heritage in jewellery, appealing to local traditions and sentiments.
Indriya is positioning itself by focusing on regional markets and utilizing local influencers to enhance brand engagement.
AI-assisted summary, reviewed by our newsroom
AI
Indriya has recently appointed actress Krithi Shetty as its brand ambassador for southern markets, launching the Varalakshmi campaign that celebrates heritage-inspired jewellery. This move aligns with the growing trend of brands leveraging regional creators to enhance cultural relevance and consumer trust during festive seasons.
Key Executives
1 People
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Krithi Shetty
Brand Ambassador