Unveils Varalakshmi campaign celebrating heritage-inspired jewellery
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Indriya
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Latest News
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Indriya announces Krithi Shetty as brand ambassador for southern markets
How regional creators are reshaping India’s influencer economy
The supply of regional creators is growing rapidly, engagement is rising and brands are increasingly using local voices to reach audiences during fest...
Campaigns, Awards & Events
Varalakshmi campaign
Oct 2023
A celebration of one of the most significant festive occasions across the South, honoring Goddess Lakshmi and...
AI Insights
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Brand Ambassador Appointment. Indriya has appointed Krithi Shetty as its brand ambassador to strengthen its presence in southern markets.
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Heritage Campaign Launch. The Varalakshmi campaign highlights Indriya's focus on heritage-inspired jewellery, tapping into cultural sentiments.
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Regional Creator Engagement. Indriya's strategy reflects a broader trend of brands utilizing regional creators to enhance engagement during festivals.
FAQs
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Krithi Shetty has been appointed as the brand ambassador for Indriya in southern markets.
The Varalakshmi campaign celebrates heritage-inspired jewellery.
Indriya aims to connect with local audiences during cultural celebrations by leveraging regional creators.
Indriya specializes in heritage-inspired jewellery.
Indriya is targeting southern markets with its recent campaign.
AI-assisted summary, reviewed by our newsroom
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Indriya has recently appointed actress Krithi Shetty as its brand ambassador for southern markets and launched the Varalakshmi campaign, which focuses on heritage-inspired jewellery. This move aligns with the growing trend of brands leveraging regional creators to connect with local audiences during cultural celebrations.
Key Executives
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Krithi Shetty
Brand Ambassador