The brand sells Geographical Indication tagged foods, grown slowly by farmer collectives in their place of origin, under the line ‘The Origin of Purit...
Z
ZOFF Foods
17
Articles
4
Leadership Changes
2
Campaigns
1
People
Latest News
17 Articles
Meghna Chettri turns entrepreneur, launches Amã Foods for GI-tagged, slow-farmed produce
From direct to diverse: Why India’s D2C playbook is moving beyond the websites
With digital-native brands expanding offline, Q-comm emerging as a new storefront and consumers increasingly coming from beyond the metros, D2C is now...
e4m D2C Summit: Rethinking D2C from quick commerce to stores
What happens when a D2C brand moves beyond its website? It comes down to understanding how consumers shop across stores, platforms and channels
ADF Foods appoints Shraddha Waikar as CMO - Global Markets
Shraddha Waikar will lead global marketing, brand, and growth strategy across NAM, EMEA, and APAC
AI can deliver scale, but human insight will build brand love: Marketing leaders
At e4m Pitch CMO Summit, industry leaders discussed why cultural intelligence, emotion and trust must remain central to AI-powered marketing
McCain Foods India elevates Avishek Kar as Director - Sales & Commercial
Prior to the elevation, he served as National Sales Manager - Retail
Pitch CMO Summit 2026: When brand meets performance, the funnel becomes a loop
At the Pitch CMO Summit 2026, marketers argued that the split between brand and performance lives in budget lines and org charts, not in the consumer'...
McCain Foods elevates Aditya Krishna to Managing Director, India
Mainak Dhar Moves to a new role in McCain, Avishek Kar elevated to Commercial Director, McCain Foods India
Anowarul Amin takes on additional role as Head of Marketing at Arla Foods Bangladesh
This expanded mandate is alongside his existing role overseeing Corporate Affairs, Communications and Sustainability
From fine print to selling point: How ingredients are changing the brand game
The shift is visible across categories, with consumers looking beyond brand names, and storytelling now focused on familiar, purposeful ingredients
Patanjali Foods’ FMCG business sees 35% growth in Q1
The company’s FMCG segment contributed nearly 26% of consolidated revenue and 30% of consolidated EBITDA
The condiment opportunity: Why FMCG brands are expanding beyond staples
Quick commerce has emerged as a key catalyst for growth of the condiment category with new-age food brands broadening their offerings
LT Foods Q1 revenue up by 26% YoY
EBITDA up 20% to ₹363 crore, PAT rises 9% to ₹183 crore
BBDO India wins integrated creative mandate for LT Foods’ DAAWAT brand
The mandate will be led from BBDO India’s Gurugram office
We are experimenting with performance marketing: MTR Foods’ Anupam Nair
MTR is evolving its portfolio, marketing and distribution to meet Gen Z's demand for convenience while building on over a century of trust. Anupam Nai...
Is the art of building iconic brands changing?
Industry heads opine that brands may have become too reactive but the need is to invest in long-term strategy, instead of just chasing engagement and...
How real-time intelligence is rewriting modern marketing
AI is transforming consumer research, enabling brands to generate real-time insights from search, social and retail data, where speed of learning is b...
Leadership Timeline
4 Updates
Oct 2023
Latest
Anowarul Amin — Head of Marketing (appointment)
Anowarul Amin takes on additional role as Head of Marketing at Arla Foods Bangladesh.
Oct 2023
Aditya Krishna — Managing Director (appointment)
Aditya Krishna has been appointed as Managing Director of McCain Foods India, succeeding Mainak Dhar.
Oct 2023
Avishek Kar — Director - Sales & Commercial (appointment)
Avishek Kar has been appointed Director - Sales & Commercial at McCain Foods India.
Oct 2023
Shraddha Waikar — Chief Marketing Officer - Global Markets (appointment)
ADF Foods has appointed Shraddha Waikar as Chief Marketing Officer - Global Markets.
Campaigns, Awards & Events
Traditional Masala Advertisements
Nov -0001
Aachi Masala Foods used real models for two traditional masala advertisements and AI for two instant-product c...
Traditional Masala Advertisements
Nov -0001
Used real models for two traditional masala advertisements.
AI Insights
AI
-
Launch of Amã Foods. ZOFF Foods has expanded its product line by launching Amã Foods, which focuses on GI-tagged, slow-farmed produce.
-
Focus on Authenticity. The new brand emphasizes the importance of authenticity and sustainability in food sourcing, appealing to a growing market of conscious consumers.
FAQs
AI
ZOFF Foods is a company that focuses on producing and selling food products, emphasizing quality and sustainability.
Amã Foods is a new brand launched by ZOFF Foods that offers Geographical Indication tagged foods, grown slowly by farmer collectives.
GI-tagged refers to products that are recognized for their unique qualities tied to their geographical origin, ensuring authenticity.
ZOFF Foods collaborates with local farmer collectives to source slow-farmed produce, ensuring high quality and sustainability.
ZOFF Foods products, including those from Amã Foods, are available through various retail channels, focusing on both online and offline sales.
AI-assisted summary, reviewed by our newsroom
AI
ZOFF Foods has recently launched Amã Foods, a new brand focused on selling Geographical Indication tagged foods that are slow-farmed by local farmer collectives. This initiative emphasizes the purity and origin of the products, aligning with the growing consumer demand for authentic and sustainably sourced food options.
Key Executives
1 People
MC
Meghna Chettri
Founder