Renée Cosmetics

The former Kenvue business unit head brings over two decades of experience across consumer health, beauty care, personal care and brand management

Fake advertisements, fraudulent traffic and brand impersonation are once again exposing the gap between the digital activity marketers pay for and the...

With recommendations and checkout nudges, Q-commerce players are turning the shopping journey into a growing pool of media inventory, say experts

This festive season, beauty brands are spending on creators, social, marketplaces, quick commerce and physical retail but marketers are finding it har...

Brand experts say AI brings the advantage of combining production capacity with audience intelligence and the differentiation now depends on strategy,...

Kishan’s expressions, delivery and lines from his viral appearances have become creative material, with each brand adapting the phenomenon to its own...

Beauty brand’s revenue fell 20% in FY25, with FY26 estimates pointing to a further decline

Comedy creators are building recurring shows, but with YouTube payouts far below the cost of producing quality entertainment, brands are increasingly...

Brands are gearing up for the festive rush with sharper offers, hyper-local campaigns and regional activations, as mass media and digital spends are e...

The shift is visible across categories, with consumers looking beyond brand names, and storytelling now focused on familiar, purposeful ingredients

Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium