Bajaj Consumer Care — Company Profile, News & AI Insights | Exchange4media
Home Companies Bajaj Consumer Care
Founded: 2006 Mumbai, India bajajconsumercare.com Wikipedia
24
Articles
18
Leadership Changes
1
Campaigns
1
Events
1
People
Latest News
24 Articles
Mankind Consumer Products appoints Varun Verma as Brand Manager
Mankind Consumer Products appoints Varun Verma as Brand Manager

Previously, Verma was Associate Brand Manager at Himalaya Wellness Company

TV inventory is selling without ratings. So, where’s the BARC blackout hurting?
TV inventory is selling without ratings. So, where’s the BARC blackout hurting?

Brands aren't abandoning TV and top channels are selling out, but without fresh GRPs, broadcasters are negotiating harder on rates, inventory and inte...

FMCG's corner office turns into a revolving door for CEOs
FMCG's corner office turns into a revolving door for CEOs

In 13 months, nearly every marquee FMCG name has changed its chief executive; experts attribute this to a slowing consumption engine, impatient shareh...

The changing face of FMCG leadership: Inside India’s latest CEO reshuffle
The changing face of FMCG leadership: Inside India’s latest CEO reshuffle

The latest CEO transitions indicate a sector increasingly looking for leaders who can navigate growth, premiumisation and changing consumer behaviour

TV ad volumes decline 7% in Jan-Jul: TAM AdEx
TV ad volumes decline 7% in Jan-Jul: TAM AdEx

Food and beverages emerged as the largest advertising sector on television during the seven-month period, accounting for 23% of total ad volumes

Beyond prescriptions: Why pharma is adopting the FMCG playbook
Beyond prescriptions: Why pharma is adopting the FMCG playbook

With consumers expecting clarity, relatability and trust, healthcare companies are adopting FMCG-style branding, storytelling and communication to be...

CTV’s 207 million reach raises the stakes for unified TV measurement
CTV’s 207 million reach raises the stakes for unified TV measurement

The report identifies household-level identity as one of the key building blocks for the next phase of CTV planning

Can Crompton be more than a fans and pumps brand? Company bets on repositioning
Can Crompton be more than a fans and pumps brand? Company bets on repositioning

CMO Tanmay Prusty says the larger opportunity behind rebranding was to connect Crompton's different product businesses and move the conversation from...

Wipro Consumer Care acquires Dermatouch
Wipro Consumer Care acquires Dermatouch

Wipro Consumer Care's 18th acquisition, Dermatouch, marks its entry into India's premium skincare segment

ShareChat & Moj’s cultural guide for understanding India beyond the metros
ShareChat & Moj’s cultural guide for understanding India beyond the metros

The Culture Intelligence Summit 2026 was hosted by ShareChat and Moj in Mumbai and Delhi

From CFO to CEO: Why the keeper of the numbers is increasingly taking the top job
From CFO to CEO: Why the keeper of the numbers is increasingly taking the top job

Dr Annurag Batra writes on how Godrej Consumer Products appointing global CFO Aasif Malbari as MD and CEO reflects a larger change in the way companie...

What does Sudhir Sitapati’s journey tell us about professional leadership
What does Sudhir Sitapati’s journey tell us about professional leadership

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines Sitapati’s leadership journey & the experience he brought from one of...

Honasa Consumer elevates Nilesh Kotalwar to Chief Marketing Officer
Honasa Consumer elevates Nilesh Kotalwar to Chief Marketing Officer

Prior to the promotion, he served as Senior Vice President, D2C & Online Revenue

Bajaj Electricals appoints Krishnan Sundaram as Chief Growth & New Business Officer
Bajaj Electricals appoints Krishnan Sundaram as Chief Growth & New Business Officer

Sundaram joins Bajaj Electricals from Vini Cosmetics, where he served as CEO

The condiment opportunity: Why FMCG brands are expanding beyond staples
The condiment opportunity: Why FMCG brands are expanding beyond staples

Quick commerce has emerged as a key catalyst for growth of the condiment category with new-age food brands broadening their offerings

The end of relationship-led pitches? Consulting firms tighten grip on media reviews
The end of relationship-led pitches? Consulting firms tighten grip on media reviews

TVS, Raymond, L'Oréal and Godrej Consumer among companies that are tapping consulting firms

PepsiCo drops ‘energy’ label from Sting packaging ahead of FSSAI deadline
PepsiCo drops ‘energy’ label from Sting packaging ahead of FSSAI deadline

Red Bull, Reliance Consumer Products, Monster and Hell have sought more time to comply

FMCG giants turn up advertising heat as competition intensifies
FMCG giants turn up advertising heat as competition intensifies

Marico, HUL, Britannia, Dabur and Colgate increased brand investments in FY26 as they sought to defend market share, strengthen premiumisation and sta...

Marketers say instinct still wins the breakthrough, even in the age of AI
Marketers say instinct still wins the breakthrough, even in the age of AI

At e4m TechManch 2026, brand heads discussed that while algorithms can optimise speed, efficiency & scale, breakthrough ideas, emotional resonance & b...

Wipro Consumer Care acquires Good-Home & Eva brands from TTK Healthcare
Wipro Consumer Care acquires Good-Home & Eva brands from TTK Healthcare

Revenues of Good Home and Eva together were ₹148 crore in FY26, which are being acquired at a consideration of Rs 256 Cr

Leadership Timeline
18 Updates
Oct 2026 Latest

Sudhir Sitapati — CEO (departure)

Sudhir Sitapati's departure from Godrej Consumer Products after nearly five years as CEO.

Aug 2026

Krishnan Sundaram — Chief Growth & New Business Officer (appointment)

Appointment of Krishnan Sundaram as Chief Growth & New Business Officer.

Aug 2026

Krishnan Sundaram — Chief Growth & New Business Officer (appointment)

Bajaj Electricals appoints Krishnan Sundaram as its Chief Growth & New Business Officer.

Aug 2026

Sudhir Sitapati — MD & CEO (resignation)

Sudhir Sitapati resigns from Godrej Consumer Products days after shareholders approved a fresh five-year term for him.

Aug 2026

Aasif Malbari — MD & CEO (appointment)

Aasif Malbari replaced Sudhir Sitapati as MD & CEO.

Aug 2026

Aasif Malbari — MD & CEO (appointment)

Aasif Malbari replaced Sudhir Sitapati as MD & CEO.

Jan 2026

Kumar Chander — CEO (appointment)

Kumar Chander succeeded retiring CEO Vineet Agrawal.

Jan 2026

Vineet Agrawal — CEO (resignation)

Vineet Agrawal retires after a four-decade career.

Dec 2025

Shivang Jain — CEO (appointment)

Shivang Jain has been elevated as CEO of BTM Ventures, the parent company of Reginald Men and Molecular Company.

Dec 2025

Shivang Jain — CEO (appointment)

Shivang Jain has been elevated as CEO of BTM Ventures, the parent company of Reginald Men and Molecular Company.

Campaigns, Awards & Events
New Master-Brand Identity Launch
Oct 2023
Crompton unveiled a new master-brand identity comprising a new emblem, tagline 'Amazing, Every Day', and a son...
AI Insights
AI
  • Market Positioning. Bajaj Consumer Care is focusing on maintaining its market position in a challenging FMCG landscape, where leadership changes are common and consumer behavior is shifting.
  • Adapting to Consumer Trends. The company is adapting its strategies to align with changing consumer expectations, which are increasingly leaning towards clarity and relatability in branding.
? FAQs
AI
Bajaj Consumer Care offers a range of personal care products, including hair care and skin care items.
The company is adapting its strategies to maintain its market position amidst leadership changes and evolving consumer preferences.
Bajaj Consumer Care competes with other FMCG companies in the personal care sector, including larger brands that dominate the market.
The focus is on aligning with consumer trends that emphasize clarity, relatability, and trust in branding.
While specific expansions were not mentioned, the company is actively adapting to market changes, which may include new product developments.
AI-assisted summary, reviewed by our newsroom
AI

Bajaj Consumer Care has been actively navigating the challenges in the FMCG sector, particularly in light of recent shifts in consumer behavior and market dynamics. The company is adapting its strategies to maintain its market position amidst a competitive landscape marked by leadership changes and evolving consumer preferences.

Key Executives
1 People
VV
Varun Verma
Brand Manager
Link copied!