She most recently served as General Manager - Marketing at Britannia Industries
Bajaj Consumer Care
49
Articles
26
Leadership Changes
6
Campaigns
3
Events
2
People
Latest News
49 Articles
Archana Balaraman joins Tata Consumer Products as SVP & Business Head, Organic India
How motorcycle influencers are changing the way two-wheeler brands sell
Motorcycle influencers are reshaping how two-wheeler brands reach buyers. Industry experts discuss the growing market, campaign costs, credibility and...
Early FY27 results point to higher ad spends amid cost pressures
Nestlé India, Marico, Colgate-Palmolive, Dabur and Polycab have reported higher advertising outlays; this comes at a time when consumer goods companie...
Ashis Behera joins Bajaj Auto as Brand Manager - EBU
Prior to this, he was with Berger Paints India
News TV advertising decline eases to 7% in Jan-Jul 2026: TAM AdEx
The decline compares with a sharper 15% fall recorded by the news genre in January-July 2025
Virat Khanna joins Tata Consumer Products as VP - Marketing & Innovation, Beverages
Khanna joins Tata Consumer Products after over five years at Dabur India, where he most recently led the skincare business
The visibility equation: How Q-comm is monetising every pixel
With recommendations and checkout nudges, Q-commerce players are turning the shopping journey into a growing pool of media inventory, say experts
From search to shortlist: AI enters India’s festive buying journey
As shoppers use AI to compare products and build shortlists, brands must win consideration earlier. This festive season, AI may not replace the funnel...
Tata Consumer Products promotes Om Prakash Reddy as General Manager
Reddy was earlier Deputy General Manager-Shopper Marketing- AP & Telangana.
When a Hero becomes a Hashtag: Captain Smit Machchhar's incident
Sandipan Ghosh, CEO - Chocolates & Confectioneries, Lotus Chocolates at Reliance Consumer Products, discusses in a post the need for ‘moment-brand fit...
Programmatic’s next challenge: More data, tighter permissions & fragmented walled gardens
At e4m Real Time Programmatic Conference, marketers and ad-tech leaders examined what privacy-first advertising means for programmatic and more
Programmatic DOOH: Bridging Digital & Physical
At e4m Real Time Programmatic Conference 2026, industry leaders discuss how programmatic DOOH is changing the way brands buy, create and measure OOH c...
Beyond the label: The ‘energy drink’ row puts law and creativity in the same frame
With Red Bull in the Delhi High Court over FSSAI's descriptor order, lawyers and a creative head weigh in on what changes for labels, ads and brand co...
How Top Indian Brands Scale Digital Video Ads To Reach Millions On Social Media
A Step by Step Strategy for Transforming Standard Commercials into High Reach Online Content
e4m Real Time Programmatic Summit: Experts to discuss DOOH’s digital-physical connect
At the fifth edition of the conference on September 30, the panellists will share insights on the topic 'Programmatic DOOH: Bridging Digital & Physica...
BFSI marketers rethink acquisition as costs rise and AI reshapes discovery
Rising acquisition costs, AI-led discovery and creators dominated the conversation at the e4m Pitch BFSI Summit 2026
Celebrating Peshwa Acharya: A journey of building brands, businesses and beyond
On his birthday today, September 21, we celebrate the marketing veteran's professional journey across FMCG, retail, telecom, hospitality and healthcar...
Kanika Juneja steps down as Category Marketing Head - Maggi
Kanika Juneja has been working with Nestle for six years and has been in this role for the last three years
Hit or Miss: The week in ads
From Ravi Kishan’s viral charm to Bajaj’s nostalgic comeback, this week’s ads explore humour, nostalgia and fresh ways to connect with consumers
Honasa Consumer appoints Neha Gupta as Senior Vice President
Gupta joins Honasa from Lenskart where she was Head of Marketing- India
Leadership Timeline
26 Updates
Oct 2026
Latest
Sudhir Sitapati — CEO (departure)
Sudhir Sitapati's departure from Godrej Consumer Products after nearly five years as CEO.
Aug 2026
Krishnan Sundaram — Chief Growth & New Business Officer (appointment)
Appointment of Krishnan Sundaram as Chief Growth & New Business Officer.
Aug 2026
Krishnan Sundaram — Chief Growth & New Business Officer (appointment)
Bajaj Electricals appoints Krishnan Sundaram as its Chief Growth & New Business Officer.
Aug 2026
Sudhir Sitapati — MD & CEO (resignation)
Sudhir Sitapati resigns from Godrej Consumer Products days after shareholders approved a fresh five-year term for him.
Aug 2026
Aasif Malbari — MD & CEO (appointment)
Aasif Malbari replaced Sudhir Sitapati as MD & CEO.
Aug 2026
Aasif Malbari — MD & CEO (appointment)
Aasif Malbari replaced Sudhir Sitapati as MD & CEO.
Jan 2026
Kumar Chander — CEO (appointment)
Kumar Chander succeeded retiring CEO Vineet Agrawal.
Jan 2026
Vineet Agrawal — CEO (resignation)
Vineet Agrawal retires after a four-decade career.
Dec 2025
Shivang Jain — CEO (appointment)
Shivang Jain has been elevated as CEO of BTM Ventures, the parent company of Reginald Men and Molecular Company.
Dec 2025
Shivang Jain — CEO (appointment)
Shivang Jain has been elevated as CEO of BTM Ventures, the parent company of Reginald Men and Molecular Company.
Campaigns, Awards & Events
New Master-Brand Identity Launch
Oct 2023
Crompton unveiled a new master-brand identity comprising a new emblem, tagline 'Amazing, Every Day', and a son...
Festive Initiatives
Oct 2023
Collaborating with Marathi content creators during Ganesh Chaturthi and building a stronger presence around Du...
The Original, Now More Daring
Oct 2023
Bajaj Auto has brought back the two nurses from its iconic 2001 Pulsar launch ad in a new sequel to introduce...
The Original, Now More Daring
Oct 2023
Bajaj Auto has brought back the two nurses from its iconic 2001 Pulsar launch ad in a new sequel, conceptualis...
Women in Motorcycling
Oct 2023
Bajaj Auto is incorporating women into different parts of its riding ecosystem, including community teams and...
Daya Ki Kahaani
Nov -0001
An emotional cinematic short film as part of the Sacchi Kahaniyan series starring Aamir Khan.
AI Insights
AI
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Increased Advertising Spend. Bajaj Consumer Care is likely to increase its advertising budget in response to industry trends, as competitors are ramping up their marketing efforts to counteract margin pressures.
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Market Positioning. The company is positioned within a challenging market environment where consumer goods companies are facing renewed pressure on margins, indicating a need for strategic adjustments.
FAQs
AI
Bajaj Consumer Care primarily offers personal care and home care products.
Bajaj Consumer Care is headquartered in Mumbai, India.
Yes, Bajaj Consumer Care is publicly traded on the Bombay Stock Exchange.
Main competitors include Marico, Dabur, and Colgate-Palmolive.
Bajaj Consumer Care is committed to sustainable practices, focusing on eco-friendly products and packaging.
AI-assisted summary, reviewed by our newsroom
AI
Bajaj Consumer Care has been actively navigating the competitive landscape of the consumer goods sector, particularly in light of rising advertising expenditures among industry peers. The company is likely adjusting its strategies to maintain market presence amid cost pressures affecting margins across the sector.
Key Executives
2 People
AB
Archana Balaraman
General Manager - Marketing
AB
Ashis Behera
Brand Manager - EBU